This episode is a masterclass in modern product management—featuring cutting-edge frameworks, actionable strategies, AI integration, competitive edge tactics, and aligning product goals with overarching business objectives.In today's episode, we cover:Junior PM Roles Are Done – 00:02:17Why Talking to Customers Alone Isn’t Enough – 00:07:44Balancing Team Empowerment with Team Maturity – 00:10:26Do We Need a Clear Definition of the Product Trio? – 00:17:49What’s Wrong with the Famous Double Diamond Framework? – 00:22:18Fixing the Double Diamond Framework – 00:24:04The Triple Diamond Framework Explained – 00:27:20The Three Types of Product Metrics – 00:37:44How Do Metrics Differ From Teresa Torres’ Product Outcomes? – 00:38:13How Strategy Differs From a Business Model – 00:44:43What’s Wrong with Popular Strategy Canvases? – 00:46:57Why Managing Risks Is the Heart of PM – 00:53:06The Main Types of Risks in Product Management – 00:54:11Extending the Opportunity Solution Tree (OST) – 01:00:32How to Prioritize Ideas Effectively – 01:07:16Why the ICE Framework Is Practical for Prioritization – 01:10:25Growing 100K+ Followers on LinkedIn in 12 Months – 01:12:38How to Start a Post With a Great Hook – 01:14:10Examples of Bad Hooks and How to Upgrade Them – 01:16:45The Rules for Crafting a Message That Resonates – 01:19:12Driving Action With an Effective CTA – 01:21:38Checklist for Creating a Stellar LinkedIn Post – 01:23:42Best Systems for Growing a Newsletter – 01:27:08Managing Content Creation Alongside a Full-Time Job – 01:30:46Tips for Writing Substack Notes That Perform Well – 01:33:22Adjusting Copywriting for SEO Success – 01:35:18Top Use Cases for AI in Product Management – 01:38:07Should PMs Create Content? – 01:40:32How to Avoid Burnout as a PM – 01:42:44Modern PM Practices – 01:45:12Brought to you by:June.so: Customer analytics for product focused teamsSprig: Build products for people not data pointsDovetail: The Fastest Way to Understand Your CustomerWhere to find Pawel:LinkedInNewsletterTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming Benjamin Humphrey, Thibault Louis-Lucas, and Melissa Perri. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

In this episode, we dive into the foundations of social media success with Aaron Dinin, Duke University Faculty in Innovation and Entrepreneurship.With a PhD in English literature and a background as a tech entrepreneur, Aaron brings a unique lens to the world of social media, challenging the idea that modern content creation is a fleeting trend.In today's episode, we cover:Core Technology is Storytelling - 0:00Getting a Social Media Teaching Position - 1:03Storytelling as Kingmaker - 4:17Ad Break: Enterpret - 4:28Short Form Video Fundamentals - 11:52Hook, Tension & Conclusion - 13:10Creating Content with Tension - 14:42Content Templates & Structures - 16:58What Makes Videos Go Viral - 18:58The Power of Multiple Hooks - 21:05Traffic Leaking Strategy - 23:41Trend Jumping Explained - 25:16Why Negative News Works - 29:55Video Production Workflow - 41:35Filming in Real Time - 45:20Editing Process Revealed - 48:30Ad Break: Work OS - 53:01Daily Content Creation Tips - 1:12:15LinkedIn Video Strategy - 1:20:16Cracking Instagram Growth - 1:24:28TikTok vs Instagram Algorithm - 1:29:45Building Medium Following - 1:31:36Writing Process for Articles - 1:36:40Using AI for Content - 1:42:15Ad Break: Anvil - 1:53:25Being a Character Online - 1:54:32Character Creation Benefits - 1:59:45Scaling Beyond Yourself - 2:03:45Where to Find Aaron - 2:05:07Brought to you by:Enterpret: Transform customer feedback into product growth with custom AIWorkOS: Your App, Enterprise ReadyAnvil - The fastest way to build software for automating documentsWhere to find Aaron DininLinkedInTwitterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Pawel Huryn, Benjamin Humphrey, and Thibault Louis-Lucas. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

In this episode, Vineeth dives deep into product management principles that defy frameworks. With a big tech background leading product teams at Microsoft, Facebook—and now Statsig—he brings some hot takes on how to PM.In today's episode, we cover:Vineeth’s Early Days and Career Path – 00:03:20 Navigating Product Management at Microsoft – 00:12:05 Shifting from IC to Manager Roles – 00:18:45 Joining Facebook and Learning Scale – 00:23:10 Early Lessons in Product Thinking – 00:29:40 Product Features vs. Customer Pain Points – 00:36:00 Experimentation: Core to Product Development – 00:42:30 Balancing User Feedback with Innovation – 00:47:55 Frameworks: Helping or Hindering High Performers? – 00:58:10 The Art of Experiment Reviews at StatSig – 01:03:45 Customer-Centric Development: Going Beyond Data – 01:12:20 From Big Tech to Startup Culture – 01:19:55 Adapting Product Strategies to Fit Company Stages – 01:24:30 Hiring and Mentoring Product Managers – 01:29:50 Frameworks Are for Average Performers – 01:37:15 Building Cross-Functional Collaboration – 01:44:00 How AI is Transforming Product Management – 01:50:30 Leadership Insights: Empowering High Performers – 01:55:20 Vineeth’s Advice on Navigating PM Careers – 01:59:00 Final Reflections on Product Innovation – 02:04:10Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsSprig: Build products for people not data pointsAnvil - The fastest way to build software for automating documentsWhere to find Vineeth MadhusudananLinkedInStatsigTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Aaron Dinin, Pawel Huryn, and Benjamin Humphrey. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

"If I’d had access to data-driven insights, customer activation secrets, and proven go-to-market tactics that billion-dollar companies use, I’d have scaled my company so fast..."Well, Christmas came early this year as Henry Schuck —generously—unpacks the exact strategies that have driven ZoomInfo’s exponential growth from a bootstrapped startup to a publicly traded powerhouse!Henry shares a rare look into the disciplined decisions behind ZoomInfo’s rise, the role of AI in reshaping sales intelligence, and his approach to leading a resilient, future-proof organization. This conversation is packed with tactical insights for anyone aiming to elevate their growth strategy and make a real impact.In today's episode, we cover:Founding Story: Funding with Credit Cards – 00:01:15Finding Product-Market Fit Through Focused Targeting – 00:09:08Rebranding from DiscoverOrg to ZoomInfo – 00:26:30Current Business Model: Products, Segments, and GTM Strategies – 00:46:59Developing ZoomInfo Copilot: Leveraging AI for GTM – 01:02:37Brought to you by:June.so: Customer analytics for product focused teamsSprig: Build products for people not data pointsOneSchema: Automate CSV imports directly in your productWhere to find HenryLinkedInTwitterZoominfoTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from, Vineeth Madhusudanan, Aaron Dinin, and Pawel Huryn. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Growth isn’t about relying on the same playbooks or sticking to same strategies day in and day out.It’s about testing, learning, and adapting — over and over again.In this episode, Shubham Khoker, Head of Growth at TopMate.io, dives into why continuous experimentation is the lifeblood of a thriving growth strategy.He sheds light on what many companies miss: growth isn’t just about scaling tactics that worked once; it’s about pivoting, iterating, and evolving with every new insight.In today's episode, we cover:Growth Sales vs. Traditional Sales – 00:07:15Why Vanity Metrics Don’t Equal Growth – 00:25:15Customer-Centric Experimentation and Insights – 00:40:30Cross-Functional Collaboration and Its Role in Growth – 01:25:20Key Takeaways on Growth Strategy – 01:42:30Brought to you by:Dovetail: The Fastest Way to Understand Your CustomerEnterpret: Transform customer feedback into product growth with custom AISprig: Build products for people not data pointsStatsig: The complete platform for Product GrowthWhere to find ShubhamLinkedInTopmateTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Henry Schuck, Vineeth Madhusudanan, and Aaron Dinin. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Most growth teams move too slowly.In today’s episode, we find the why behind this.Maria Cuasay breaks down the three pillars of velocity in growth teams and shares her contrarian approach to experimentation, user research, and landing top growth roles.Maria has been in tech since 2012 as a venture capitalist and has product growth at places like Lyft and OpenCare. Currently, she is the Director of Product Growth at Ancestry.In today's episode, we cover:How to Move Fast | 07:34Growth PMs | 46:24Growth Product Leadership | 01:05:10Opportunity Solution Trees | 01:14:06Growth Partnerships | 01:20:18Referrals | 01:25:42Job Searching | 01:43:12Brought to you by:Attio: The next generation CRMDovetail - The Fastest Way to Understand Your CustomerEnterpret - Transform customer feedback into product growth with custom AIAnvil - The fastest way to build software for automating documentsWhere to find Maria:LinkedInTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Shubham Khoker, Henry Schuck, and Vineeth Madhusudanan. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

“Enterprise PM work can take 18 months. Startup PM work takes days.”How do you bridge this gap?Scott Jones has done it at HPE, Lenovo, and now as VP of Product at AI startup Realeyes.In this episode, he shares how he brought startup speed to Fortune 500 companies, turned an RFI into a multi-million dollar product line in 14 months, and how to navigate your career with multiple job hops.Scott is one of the most senior PMs in the Triangle area, and another one of my friends. He has 15 years of PM at places like HP, Lenovo, Digital Turbine, and now RealEyes. So, it goes without saying that he has a ton of lessons to share with us.In today's episode, we cover:The Computer Vision AI Space and Using AI as a VP of Product | 14:41Effective Ways of Product and Sales Collaboration | 54:11Approach Towards De-Risking Features | 57:08“Try-before-you-buy”: The New Way of Hiring? | 01:01:44Career Topics in PM: Job Search, Interviews, and Homework | 01:21:36Scott’s Previous Tenures and Thoughts on Job Hopping | 01:31:21Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsWorkOS: Your App, Enterprise ReadyStatsig: The complete platform for Product GrowthWhere to find Scott:LinkedInInstagramTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Maria Cuasay, Shubham Khoker, and Henry Schuck. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Landing a PM job in today’s market requires special techniques.After coaching 500+ PMs to such jobs, Shravan Tickoo opens up his book of secrets.In today's episode, we cover:Byju’s downfall | 1:59Job search made easy | 29:57How to become better critical thinkers | 01:38:53Thoughts on AI tools and founder mode | 02:11:32Meme process and his income as a creator | 02:30:08Brought to you by:June - Customer analytics for product focused teamsDovetail - The Fastest Way to Understand Your CustomerEnterpret: Transform customer feedback into product growth with custom AIAnvil: The fastest way to build software for automating documentsWhere to find Shravan:LinkedInWebsiteYouTubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Scott Jones, Maria Cuasay, and Shubham Khoker. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

As a product manager you need to communicate value clearly. The value of your products and the value you bring in.In today's episode, we're going to cover mindset shifts, career growth and product management, and Shobhit's take on leadership and ownership in product management.Shobhit started his career in technology in 2002. He worked at McKinsey and spent four years as a PM at Google. Now he runs the Intentional Product Manager and has coached over 1,000 PMs. In this episode, we discuss:Angles of mastery that will help you stand out in job market | 2:17Mindset shifts for career success | 13:14Shobhit’s way of fast-tracking PMs to leadership roles | 30:01How to build influence across career levels | 45:23Thoughts on navigating failures and rebuilding trust | 52:43On getting a PM job, resume mistakes and certifications | 56:49Brought to you by:Enterpret: Transform customer feedback into product growth with custom AISprig: Build products for people not data pointsAttio: The next generation CRMWhere to find Shobhit:LinkedInWebsiteYouTubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Thibault Louis-Lucas, Shravan Tickoo, and Scott Jones. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

As a PM, you have to be the expert in your user.In this episode, 20+ year PM George Harter (a 'Super IC PM') breaks down his two part strategy to knowing your users:Listening tourSurveysTune in for his methodology and much more - like navigating leadership challenges to the future of AI and product management.In this episode, we discuss:How to know your user? | 08:42All about having conversations with users | 27:37Conducting User Surveys | 37:32Incorporating User Insights into the Core PM Responsibilities | 45:51The History and Future of PM | 56:49Brought to you by:Attio: The next generation CRMSprig: Build products for people not data pointsCello: Your all-in-one platform for partner & user referralsWhere to find GeorgeLinkedInWebsiteBookTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Maria Cuasay, Shobhit Chugh, and Shravan Tickoo. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Every company wants growth, but not everyone knows how to make it happen.In today’s episode, Hila Qu breaks down the secrets of building a growth model that can optimize metrics and also unlock untapped potential.Hila is a growth expert who has led success at Acorns and GitLab. She’s also been an EIR at Reforge and was the First PM of Growth at Growth Hackers. She has over a decade of experience in product-led growth.In this episode, we discuss:Building Growth Models | 07:24Exploring the Growth Full Funnel Audit | 35:48Growth Tool Stacks | 57:38Growth PM v/s Core PM | 01:11:59Why are Growth Leadership tenures short? | 01:14:32Conducting Career Experiments | 01:20:16Approach to Job Search | 01:29:38Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsWorkOS: Your App, Enterprise ReadyStatsig: The complete platform for Product GrowthWhere to find HilaLinkedInMavenTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from George Harter, Maria Cuasay, and Shobhit Chugh. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Why do some cohort-based courses succeed while others fail?Gagan Biyani believes the secret lies not in more capital, but in smarter, scalable models; having experienced both the sides.In today’s episode, we explore the future of cohort-based learning and how Maven is helping instructors succeed with less overhead."Gagan is the co-founder and CEO of Maven. In the past, He’s also been a co-founder at Udemy and CEO at Sprig. Today, he shares his journey across Maven and Udemy, with some valuable insights.In our conversation, we cover:Why do most online courses suck? | 13:49 Product Management category on Maven | 18:10 Importance of Product Managers | 22:06 How Maven Builds Product | 30:34 Gagan on Hiring a Growth PM at Maven | 52:23 How Maven Grows | 55:54 Maven vs Skool | 01:05:20 Gagan’s exit from Udemy | 01:08:41 Founder Mode and Being a Founder | 01:22:02Brought to you by:June: Customer analytics for product focused teamsCello: Your all-in-one platform for partner & user referralsAttio: The next generation CRMStatsig: The complete platform for Product GrowthWhere to find GaganLinkedInX / TwitterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Hila Qu, George Harter, and Maria Cuasay. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Starting a company with $1,000 and turning it into a $150M+ valuation? Sounds like a fever dream.But that’s what Guillaume Moubeche was able to do with Lempire. In today’s podcast, we break down how.In our conversation, we cover:Introduction and Lempire's Growth Story | 00:00How Lemlist used AppSumo for initial growth and community building | 09:03How Guillaume's role evolved as the company grew | 14:42Guillaume's approach to prioritization and product development | 17:59Guillaume's current priorities and Lempire's strategic direction | 26:05Where to find GuillaumeLinkedInMediumInstagramTikTokYouTubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Freemium, free trial, or reverse trial?Are stuck on this question?Unfortunately, you're thinking about Product-Led Growth (PLG) wrong.In this episode, Wes and I tackle common PLG Myths, and explain how you can effectively implement PLG for your product.Wes Bush is the Founder and CEO of ProductLed. He is a Best-Selling author of Product-Led Growth: How to Build a Product That Sells Itself and is one of the most sought-after Product Experts in the world.In our conversation, we cover:What is Product-Led Growth (PLG) | 01:27Who is PLG For | 13:33How to Add a PLG Motion | 22:38Packaging and Pricing Models in PLG | 31:17Acquisition Strategies for PLG | 50:43Understanding Product-Led Sales | 01:04:19How to Optimize for Free to Paid Conversion | 01:10:19Organizational Structure for PLG | 01:18:21Expansion Strategies in PLG | 01:26:06Is the Hype Around PLG Dying? | 01:27:04Wes on His Lessons from Failure | 01:29:34How to Survive the Current PM Job Market | 01:33:13The Impact of AI on Product Management | 01:36:03Brought to you by:Attio: The next generation CRMOneSchema: Automate CSV imports directly in your productCello: Your all-in-one platform for partner & user referralsStatsig: The complete platform for Product GrowthWhere to find WesLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Gagan Biyani, Hila Qu, and George Harter. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

“How do I get my next PM job?” Probably, the most asked question this year.With all the hype around the PM roles and layoffs all around, it has become one of the most difficult roles to get a job in.People are struggling to even get shortlisted and most can only dream of getting those interview calls, let alone a job offer.Today Diego and I going to break down all the elements of getting your next PM job.Diego Granados is an AI PM at Google. He’s been an AI PM since it was cool. He was an AI PM at Linkedin, Microsoft and Cisco. Before that, he got his MBA at Duke his Masters in CS at GA Tech, and worked as a BI consultant.In our conversation, we cover:The Right Way to Apply | 01:37Acing the Resume | 24:37How to Prepare for Interviews | 45:23How to Succeed in Interviews | 57:31Acing Product Case Interviews | 01:16:14Becoming an AI PM | 01:33:20AI PM and Its Future | 01:43:46Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsAttio: The next generation CRMAnvil: The fastest way to build software for automating documentsWorkOS: Your App, Enterprise ReadyWhere to find DiegoLinkedInWebsiteYoutubeTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Wes Bush, Gagan Biyani, and Hila Qu. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Tired of churning out endless product artifacts?In this episode, Itamar Gilad reveals how to slash PM busywork and focus on what really moves the needle.Itamar is one of my favorite voices in PM. He was a PM at Google and Microsoft and more recently has been a coach and author of Evidence Guided.In our conversation, we cover:The Confidence Meter Framework | 07:51Itamar’s View on Airbnb’s PM Style | 15:25No Products Owners? | 26:22How can PMs Make Their Artifact Burden More Lightweight? | 38:41Collaborating with Engineers | 57:21Itamar’s PM Journey at Google | 01:20:09Itamar’s Advice for PMs in the Job Market | 01:28:16What’s next for Itamar? | 01:40:13Brought to you by:June: Customer analytics for product focused teamsCello: Your all-in-one platform for partner & user referralsAttio: The next generation CRMAnvil: The fastest way to build software for automating documentWhere to find ItamarLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Diego Granados, Wes Bush, and Gagan Biyani . I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Think product transformation is just for big, legacy companies? Think again. Christian Idiodi reveals why even successful startups might be overdue for a radical shift in how they build products.Christian is a Partner at Silicon Valley Product Group where he works with Marty Cagan, who called Christian “the most interesting man in the world”. Previously, he was Managing Director at CareerBuilder, VP of Product at Snagajob, and Head of Product at Datasite. In our conversation, we cover:Biggest Misconception People Have About Transformation | 2:22The Method: How SVPG Transforms Companies | 12:48What are Limits to Transformation? | 22:48Disillusioned IC PMs: What to Do | 27:51Christian’s View on Frameworks | 53:48The PM Job Market & How to Differentiate Yourself | 1:06:54 Why Christian is “The Most Interesting Man in the World” | 1:14:41Brought to you by:Attio: The next generation CRMWorkOS: Your App, Enterprise ReadyAnvil: The fastest way to build software for automating documentsWhere to find ChristianLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Itamar Gilad, Diego Granados, and Wes Bush. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Your product strategy might be your biggest roadblock. Sounds counterintuitive, right?Well, according to Ed, if you're spending weeks crafting the perfect strategy, you're already behind.In this episode, we are breaking down Ed’s “Snap Strategy” approach that will revolutionize your product management style.We are challenging everything you thought you knew about building successful products — from debunking the myth of the “product purist” and learning how to become a great product leader to exploring product management in the world of AI, and much more.Ed is one of the most experienced people in the field. Lately, he’s been applying his expertise as an interim CPTO at FYLD and as founder of Hustle Badger, a paid subscription for PM career newsletters and courses.Previously, he was SVP of Product at Jobandtalent, CPO at FutureLearn, Director of Product at Depop, and Director of Product at Rocket Internet. He also had a long career before that, stretching back to 2004 where he was at McKinsey.Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsCello: Your all-in-one platform for partner & user referralsWorkOS: Your App, Enterprise ReadyIn our conversation, we cover:Product Purists aren’t great PMsWho are Full-Stack PMsCost of Product TeamsEd’s take on Impact SizingEd’s Snap StrategyTransitioning to Product LeadershipAdvice for Job Interview PresentationWe have some great podcasts coming from Christine Itwaru, Christian Idiodi, and Itamar Gilad. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Product-Led Growth has become the talk of the PM town recently. And it is one of the most valuable strategies… if executed correctly. But should you implement PLG for your product? If yes, then how?Today we’re synthesize and share our learnings, from doing so many deep dives over the years, into a masterclass in PLG.Jaryd is a Director of Product Management at Backstage, former founder, and Author of How They Grow. It’s one of my favourite newsletters out there. We’ve collaborated on not one but two deep dives - Miro and Klarna.In today’s episode, we cover:The PLG Iceberg Framework | 06:21PLG: When and Who | 01:30:39 The Future of PLG | 01:39:26 Jaryd’s Hot Takes on PM | 01:45:30 Jaryd’s Advice for PMs | 01:58:14Brought to you by:June.so: Customer analytics for product focused teamsAttio: The next generation CRMWorkOS: Your App, Enterprise ReadyWhere to find Jaryd:LinkedInNewsletterTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Ed Biden, Christine Itwaru, and Christian Idiodi. I’m so excited to share them with all of you.To hear more, visit www.news.aakashg.com Get full access to Product Growth at www.news.aakashg.com/subscribe

Your Go-to-Market strategy is not just a one-time product launch event. It’s 'always on'.In this episode, Maja and I discuss all about Go-to-Market Motions, how to choose and execute the right GTM Motions and how GTM strategies differ for AI products.Maja is a Go-to-Market expert. She is the best-selling author of the GTM strategist book and newsletter, as well as an advisor to companies on GTM. She has spent 11 years working in growth and marketing across high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken, as well as over 350 startups.We also co-wrote one of the most popular posts on the newsletter on GTM tactics a few months back.In today’s episode, we cover:What are GTM Motions and How to Select the Right Motions | 03:11Ideal Customer Profile and Impact of Early Adopters | 18:53Market Segmentation & Growth Models | 27:30Go-to-Market System and Execution | 38:39Go-to-Market Strategy for AI Products | 01:04:46Future of Go-to-Market Strategy | 01:11:58Brought to you by:Attio: The next generation CRMWorkOS: Your App, Enterprise ReadyWhere to find Maja:LinkedInNewsletterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Jaryd Hermann, JJ Ramirez, and Pawel Huryn. I’m so excited to share them with all of you.To hear more, visit www.news.aakashg.com Get full access to Product Growth at www.news.aakashg.com/subscribe

As a PM, you must’ve wondered about working on new products every few months. Mirela had a similar story that inspired her to start a Product Agency for Interim Product Work.In this episode, Mirela helps in breaking down everything about Interim and Fractional Product work, the Product Agency business and the key differences between working at such agencies compared to working as independent freelancers.Mirela is the founder and CPO of Product People, the largest Fractional Product Agency. Mirela has 12+ years of Product Management experience at places such as WHO and Zalando.In today’s episode, we cover:Overview of Product Agency Market | 02:04How did Product People Scale so Quickly? | 25:06Working Fractionally Alone vs at an Agency | 32:15How to Succeed at a Fractional Product Agency | 39:31Who Should Hire a Fractional Product Agency | 48:13Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsAttio: The next generation CRMWhere to find Mirela: LinkedInTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Maja Voje, Jaryd Hermann, and JJ Ramirez. I’m so excited to share them with all of you.To hear more, visit www.news.aakashg.com Get full access to Product Growth at www.news.aakashg.com/subscribe

There has been a lot of talk around how AI can disrupt product management in the near future. How true is it though?Sam Kawsarani and I discuss the impact of AI in Product Management, both at the present and in the futureSam has over 15 years of PM experience. He is currently the VP of Product at Paramount. Previously, he was the VP of product at Railz. He is also the author of The Product Trench Newsletter.In today’s episode, we cover:The Actual Impact of AI on Product Management | 02:53Use of AI in day-to-day PM work | 08:58The Pros and Cons of AI in Product Management | 18:21Implementing AI in Products | 38:00Feature PMs aren’t bad, POs shouldn’t exist & Other Hot Takes | 52:15Tips and Advice for Aspiring Product Managers | 01:26:20Brought to you by:June.so: Customer analytics for product focused teamsCello: Your all-in-one platform for partner & user referralsEnterpret: Transform customer feedback into product growth with custom AIWhere to find Sam:LinkedInTwitterWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Mirela Mus, Maja Voje, and Jaryd Hermann. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Product strategy documents are amongst the hardest to write as PMs or Product Leaders. How do you them well?In today's episode Ravi Mehta and I deep dive into how to build clear product strategies. We cover everything FROM components of a good product strategy TO all the frameworks that you will ever need.Ravi is the Co-Founder and CEO of Outpace, a company that is reinventing the way people learn and grow. He has significant experience in product management and development, having previously held roles such as CPO at Tinder, Director of Product at Facebook, and VP of Product at TripAdvisor.Brought to you by:Attio: The next generation CRMOneSchema: Automate CSV imports directly in your productCello: Your all-in-one platform for partner & user referralsIn today’s episode, we cover:The Importance of Product Strategy | 02:50Deep Dive into the Product Strategy Stack | 17:06Wireframes as a Strategy Component: Ravi’s Hot Take | 32:18Building Strategy: From Planning to Execution | 41:23Strategy to Action: A New Approach to Goal-Setting with NCTs | 54:53Selective Micromanagement: When to Step In vs. Step Back | 01:00:54The Shape of PM Framework | 01:13:20Here are the key lessons from our conversation:1. Using Visuals in Your Product Strategy is NecessaryRavi explains how having 15-20 wireframes in your product strategy can be beneficial. Wireframes provide a strong understanding of what's being proposed.Without any visual, stakeholders might have different takeaways which may lead to a long-term misalignment among teams.The use of wireframes helps align stakeholders, clarify trade-offs, and ensure everyone has a shared vision of the product's direction.2. A new approach to Goal-Setting: NCTs over OKRsRavi presents Narratives, Commitments, and Tasks (NCTs) as an alternative to conventional OKRs. This framework solves a few common challenges with OKRs by providing context (the narrative), clear expectations (commitments), and actionable steps (tasks).NCTs help teams to balance strategy and execution, ensuring goals are both meaningful and achievable.3. The Shape of a PM FrameworkThe "Shape of a PM" framework identifies 12 key competencies across four areas: product execution, customer insight, product strategy, and influencing people.Understanding that no PM excels in all areas helps in building a balanced team.The framework relies on the fact that no PM specialises in all areas. It is based on the foundation that teams should be well-rounded, even if individuals are "weak" in certain areas.4. Selective MicromanagementContrary to popular belief, selective micromanagement can be beneficial. Ravi mentions how good leaders should have a dynamic range: an ability to zoom in on details when necessary and zoom out for the big picture.This approach helps ensure alignment between strategy and execution, particularly when teams are facing challenges or misalignment.Check out the episode for all the details and the amazing frameworks shared by Ravi.Where to find Ravi:LinkedInTwitterWebsiteWe have some great podcasts coming from Sam Kawsarani, Mirela Mus, and Maja Voje. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Building a high performing product team is one of the hardest, but most essential tasks, for product leaders. Today, we break down how with Stephanie Leue.Stephanie was CPO at Doodle and has over 15 years of Product Management experience at companies such as Paypal and Contentful. Currently, she is a Group Product Manager at Ringier. She’s also one of the most original product content producers on LinkedIn. In today’s episode, we cover:• What is a high performing team? | 2:50 • How many teams are high performing? | 11:31 • How to build high performing teams as a leader | 16:05• How to be great at the core craft of PM | 46:30• Stephanie’s ‘hot takes’ on PM | 1:13:40Brought to you by:* Zeda.io: Product discovery platform that turns VOC into product insights* Enterpret: Transform customer feedback into product growth* Cello: Your all-in-one platform for partner & user referralsHere are the Key Takeaways:1. High-performing Teams are RareOnly 10-20% of teams consistently achieve high performance, defined by trust, healthy conflict management, commitment, accountability, and focus on results. These teams can navigate changes and conflicts more quickly, but it's important to recognize that high performance is not a constant state. Even top teams have ups and downs — external factors like personnel changes or strategic shifts can impact performance.2. Create a Framework to Evaluate Your OrgStephanies uses the framework People, Processes, Purpose, and Performance to provide a structured approach for leaders to assess and improve their teams, especially when starting a new role. The benefit of a framework is it allows leaders to quickly identify areas of strength and weakness, prioritize improvements, and communicate findings transparently across the organization.3. ICP + JTBD > PersonasBuild an ideal customer profile and analyzing various jobs to be done is much more effective than using personas. The combination of these two frameworks help teams focus on solving real user problems and align various departments (product, marketing, sales) around common goals and understanding.4. Traditional “Growth Team Stuff” is a Must for Core PMsCore teams don’t need to move away from features. But they do need to adopt practices like proving their value to metrics — fast. Of course, certain work does not have metrics (like quality) or takes a while (like innovation). But core teams need to be able to take the right balance of bets based on the company’s current strategy. And when metrics matter fast, they must be able to.Check out the episode for all the nuance and details. Where to find Stephanie:* LinkedIn* NewsletterWe have some great podcasts coming from Ravi Mehta, Sam Kawsarani, and Mirela Mus. I’m excited to share them with you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Meta has one of the most unique Product Growth cultures of any company out there. In today’s episode we break down the function with Andre Nader.Andre spent 9+ years at Meta in Product Growth, and before that he was at Indeed, BuildASign, and Offers.com.In today’s episode, we cover:* How to Break Into Meta | 2:04* Meta's Unique Product Growth Function | 12:20* How Meta (and Facebook) Does Product Growth | 30:10* How to Optimize Your FAANG Compensation | 48:30* The Path to FIRE (in San Francisco) | 1:06:05Brought to you by:* June.so: Customer analytics for product focused teams* Cello: Your all-in-one platform for partner & user referrals* Attio: The next generation CRMHere are the key takeawaysThere were so many things I learned, but here is a summary of my favorites.How to Break Into MetaYou want recruiters to reach out to you. To do so, find out where people who are now in the role you are wanting worked in the past.Recruiters are constantly setting out feelers on LinkedIn, and they like go back to the same companies and teams over time — like Indeed’s growth marketing team, and Capital One’s analytics team.Meta’s Unique Product Growth FunctionEvery product team at Meta has a Product Manager, but only certain teams have a Product Growth Analyst. The Product Growth person’s job is to amplify the growth and success of the product by focusing on a specific metric.They play a hybrid data science/ product management role, and the core characteristic is they do “whatever it takes.”How Meta (fka Facebook) Does Product GrowthUnderstand, Identify, Execute is their core framework. It’s a data-driven, fast-paced approach to growth.But that doesn’t mean they use complex data science metrics. Their goal is to move a key, simple metric. And they’ll make a thousand small optimizations to get there.How to Optimize Your FAANG CompensationIt’s less about optimize and more about understand. Most people lack that basic understanding of how much they are actually getting compensated. And the ‘TC’ they share is usually bogus.But, once you do have a grip on how much you make, it does make sense to optimize your tax strategy with backdoor and mega backdoor Roth IRAs.The Path to FIRE (in San Francisco)With a 50/50 bond-stock portfolio, based on history, a 3% withdrawal rate will never run out of money. Living in San Francisco with one kid, for Andre and his lifestyle the number he needed was $5.6M.Your number may be different based on your expenses, but it might not be as high as you think. It’s worth doing the math.Check out the whole episode for many more details!We have some great podcasts coming from Stephanie Leue, Ravi Mehta, and Sam Kawsarani. I can’t wait to share them with you. Get full access to Product Growth at www.news.aakashg.com/subscribe

Jason Knight has over 25 years of experience in tech and product and currently works as the founder of One Knight Consulting, where he has a portfolio career as an interim and fractional CPO, Maven Course creator, PM coach, and also content creator.Jason is the man behind the One Knight in Product podcast, which I was on a few months back. He’s been one of my inspirations to start this podcast in the first place.In today's episode, we break down:* The Messy Reality of B2B PM | 0:00* Challenging B2B PM Orthodoxies | 17:35* Building a Product Culture in B2B | 37:30* Product Discovery in B2B | 52:20* The Art of Influence in B2B Product Leadership | 1:01:15* Product Strategy in B2B | 1:06:38* How to Prioritize Features | 1:12:30* Future of B2B PM | 1:18:27Available on Apple, Spotify, and YouTube.--Brought to you by:* Zeda.io: Product discovery platform that turns VOC into product insights* Cello: Your all-in-one platform for partner & user referrals* OneSchema: Automate CSV imports directly in your product--If you don’t have time for the full episode, here’s what you need to know:1. The messy reality is that B2B product management is not always going to be like the books:A. You’ll have to build features for revenue, because “any revenue is good revenue,” or it can feel that way to pressured B2B execs trying to make the quarter at least.B. There will be less agile development that you always hoped for, because sometimes you do have to bring a long planning and collaboration process to building a feature — that looks perfectly waterfall.C. The "accountable for delivery" trap is real and dangerous for PMs: Many B2B PMs find themselves acting as quasi-scrum masters, constantly chasing status updates. This disempowers both PMs and engineers, wasting valuable time on tasks that should be owned by the development team.2. Effective B2B product discovery is not just about customers. You have to balance direct user research with insights from sales, customer success, and account management teams.3. B2B product strategy must extend beyond the product team. PMs need to actively influence go-to-market strategy, pricing, and market segmentation. Without input on these areas, your ability to drive meaningful product success is severely limited.4. Prioritization in B2B requires looking beyond numerical frameworks. It’s usually best to focus on use cases and user journeys rather than disconnected feature lists. And always make sure to consider the needs of both users and buyers; ignoring either can lead to products that fail.--Update on the PodcastThis little podcast is already taking off. I never even considered being top 3 in the Technology category in India and Pakistan, but there we are.Next up: #3 in the US.How are we getting there?* Sound - From today itself, you should be seeing a great upgrade in sound quality. We’ve upping the bar on guest mics (buying them for guests!) plus have hired on an ace sound engineer to the team.* Video - We’re also constantly upping our game on video and this is the first video in 4K.* Conversations - I’m going to stay super close to the ground on feedback. And, to the point, please reply to this e-mail with your feedback about the episode.--Where to Find Jason* LinkedIn* Maven Course* One Knight Consulting* One Knight in Product podcast (which I was on a few months back)Website to not get Podcast emails but the get the rest is here.--Up NextI’m super excited about upcoming episodes with Andre Nader, Stephanie Leue, and Mirela Mus. Look forward to them soon!On the newsletter front, I have several paid deep dives at 80% completion but the consistent thing I’m hearing for you guys is to take the extra time to up the quality. So I’m doing that.The pieces?* Ultimate Guide to Growth Design* How to Answer Why this Company* The Ultimate Guide to Retention Get full access to Product Growth at www.news.aakashg.com/subscribe

Satyajeet Salgar is a Director of Product Management at Google. He’s had a 16+ year career there, where he has been the product leader for many teams at YouTube and Google Search. Now, he leads teams in Applied AI.In this conversation, Satyajeet and I cover everything you need to know to write a good product strategy:* The elements of a good vs a bad strategy doc* The type of work and experimentation you need to confirm a strategy* How to connect strategy to quarterly objectives and key results (OKRs) and how often to update your strategyBrought to you by:* BuildBetter: AI for product teams* Enterpret: Transform customer feedback into product growth* Attio: The next generation CRMHere were some of my favorite takeaways:* The ‘second wave’ of technology trends is often where the money-making apps are made. We’re just finishing the first wave of AI, and the money will come in this second wave.* Adjust your strategy over time and spread your bets around. Keep taking the small and safe ones but don’t forget to take a long shot every now and then.* Principles in strategy documents should reflect long-standing company values and behaviors. They should not be defined on the spot to justify a particular decision.* Great PMs create a "culture of product" on their team. They ensure the best decisions get made rather than trying to make all decisions themselves.Where to Find Satyajeet* X* LinkedIn* SubstackUp NextWe have great podcasts coming from Jason Knight, Mirela Mus, Stephanie Leue and more. I can’t wait to share them with you.P.S. If you liked this, you may like the newsletter post, How to Write a Product Strategy in 1 Day / 1 Week / 1 Month Get full access to Product Growth at www.news.aakashg.com/subscribe

Anthony is, perhaps, the web's favorite writer on Product Marketing. So in today’s podcast, we cover a key Product Marketing and Growth topic: The Ultimate Guide to Positioning.We go deep on 4 main topics:* Masterclass in Positioning (0:00)* Building a Great Homepage (41:00)* Anthony’s Growth Hot Takes (52:25)* The Role of PMs and PMMs (1:06:00)Along the way, we get to hear insider tales from Anthony's experience at FletchPMM.A big shout-out to our launch sponsors that made this possible:• Attio: A prior newsletter deep dive subject, Attio is the next generation CRM• BuildBetter: By our very own newsletter collaborator, Spencer Shulem, BuildBetter is your 24/7 AI-powered analystHere are some of my favorite takeaways from the episode:1. Positioning is about giving frames of reference to help people understand the value of a new product or category. * Most companies struggle with positioning as they grow. Increased complexity often leads them to reflect their organization chart in their offerings. * The solution is to have really clear positioning that that stands on its own, rather than supporting each VP in the company. You do this by providing a frame of reference that highlights the value to the people.2. Clear messaging on homepages is paramount to entice your potential customers:* Over time, messaging clarity on homepages tends to degrade due to the complexity of growing companies and the influence of high-level executives. * Avoid the temptation to include too much information on homepages and focus on providing representative samples of what the product can do. * It should focus on the differentiated product capabilities rather than high-level outcomes. 3. The future of product marketing is to lead with features and product capabilities, rather than just focusing on benefits.4. VC-backed companies should adopt a bootstrapped mindset and focus on getting customers and generating revenue.Of course, you’ll have to check out the whole episode to get all the details. Get full access to Product Growth at www.news.aakashg.com/subscribe

In today’s episode, we turn to a core topic for most PMs, founders, and growth practitioners: SaaS Pricing. And we chat with one of the leaders in the field, Kyle Poyar.We cover all the key levers you need to optimize to get it right:* How to Set Your Pricing (1:24)* Pricing Page (38:09)* Feature Paywalls (49:30)* Free to Paid Conversion (58:45)* Cancelation (1:17:50)* Pricing Quick Wins (1:11:05)If you’re a PM, founder, or someone influencing pricing, this episode is bound to have a bunch of great takeaways for you.Huge shout-out to the launch sponsors who are making this podcast possible:* Attio: Attio is the next generation CRM* Cello: Cello is your all-in-one platform for partner & user referrals* BuildBetter: BuildBetter is your 24/7 AI-powered analystHere are three of my favorite takeaways from the conversation:* Common pricing mistakes include overly generous free plans, overcorrecting by gating too much, and not considering monetization early enough in product development.* Pricing should evolve as a company grows, often increasing substantially (60%+) in early stages.* The distinction between B2B and B2C pricing is mostly overblown, and each side should learn from the other.You’ll have to check out the whole episode to get all the details! Get full access to Product Growth at www.news.aakashg.com/subscribe