How to Develop Your Product Strategy, with Satyajeet Salgar | Director of Product, Google
Podcast: Product Growth PodcastPublished On: Fri Aug 23 2024
Description: Satyajeet Salgar is a Director of Product Management at Google. He’s had a 16+ year career there, where he has been the product leader for many teams at YouTube and Google Search. Now, he leads teams in Applied AI.In this conversation, Satyajeet and I cover everything you need to know to write a good product strategy:* The elements of a good vs a bad strategy doc* The type of work and experimentation you need to confirm a strategy* How to connect strategy to quarterly objectives and key results (OKRs) and how often to update your strategyBrought to you by:* BuildBetter: AI for product teams* Enterpret: Transform customer feedback into product growth* Attio: The next generation CRMHere were some of my favorite takeaways:* The ‘second wave’ of technology trends is often where the money-making apps are made. We’re just finishing the first wave of AI, and the money will come in this second wave.* Adjust your strategy over time and spread your bets around. Keep taking the small and safe ones but don’t forget to take a long shot every now and then.* Principles in strategy documents should reflect long-standing company values and behaviors. They should not be defined on the spot to justify a particular decision.* Great PMs create a "culture of product" on their team. They ensure the best decisions get made rather than trying to make all decisions themselves.Where to Find Satyajeet* X* LinkedIn* SubstackUp NextWe have great podcasts coming from Jason Knight, Mirela Mus, Stephanie Leue and more. I can’t wait to share them with you.P.S. If you liked this, you may like the newsletter post, How to Write a Product Strategy in 1 Day / 1 Week / 1 Month Get full access to Product Growth at www.news.aakashg.com/subscribe
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