Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel
Growing to 125K+ on LinkedIn and Cracking B2B Content with Pierre Herubel  
Podcast: Product Growth Podcast
Published On: Fri Jan 31 2025
Description: Your tactical guide to dominate LinkedIn with scalable content strategies, B2B social selling, and exponential audience growth with Pierre Herubel (125K+ on LinkedIn).-Brought to you by:Attio: The next generation CRMVanta: Automate compliance, manage risk, and prove trust-We're covering:Preview – 00:00:00WhyInfographics Are the Main Content Format – 00:02:09Key Elements of a B2B Content Strategy – 00:03:12Content Strategy vs. Product Strategy – 00:07:21The Best Format for a Content Strategy – 00:09:05Data Points for Evaluating a Content Strategy – 00:12:55Following a Specific Funnel? – 00:17:25How the Whole Content Ecosystem Works – 00:20:44Commoditized vs. Proprietary Offers – 00:24:18Creating a Strong Offer for a SaaS Product – 00:28:06Building the Right Team to Execute a Content Strategy – 00:34:51How Content Amplifies Founder-Led Sales – 00:39:00Common Mistakes Companies Make with Outreach Messages – 00:43:20Types of LinkedIn Posts That Perform Well – 00:46:59Using AI to Create Content – 00:50:08Creating a 99-Page Carousel in 20 Minutes – 00:54:56Using Canva to Design Great Graphics – 00:59:27What Goes in an Infographic vs. Hook vs. Main Post – 01:03:15How to Create a Compelling Hook – 01:06:22How to Effectively Finish Your Post – 01:09:57How SaaS Businesses Can Use Lead Magnets – 01:14:29Repurposing vs. Reposting Content – 01:18:04The Role of Consistency on LinkedIn – 01:20:17How He Went from Zero to 130K Followers – 01:22:35How to Write Authority Content – 01:28:02Writing Hooks for Infographics – 01:29:56Revenue Drivers and Breakdown – 01:32:56Managing Time as a Creator – 01:38:58Why He Lives in Bangkok – 01:40:06Key Learnings from His Successful Course Launch – 01:41:05Favorite Places to Hire Talent – 01:44:56Favorite Book Recommendations – 01:47:20Psychological Biases You Need to Know – 01:48:44Top LinkedIn Creators to Follow – 01:54:35-Where to find Pierre:LinkedInFree CourseWebsiteNewsletterYouTube-Email productgrowthppp@gmail.com to discuss advertising or guest opportunities.-We have some great podcasts coming from Dr. Nancy Li (Fmr Director of PM; Founder, PM Accelerator), Marily Nika (AI PM at Google, Former Meta), and Poorvi Shrivastav (Fmr Senior Director of PM at Meta, Salesforce).I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe