How to Drive Growth in B2B Products with, Ben Williams 2x VP of Product @Synk, CloudBees
How to Drive Growth in B2B Products with, Ben Williams 2x VP of Product @Synk, CloudBees  
Podcast: Product Growth Podcast
Published On: Wed Dec 18 2024
Description: In this episode, Ben breaks down why simplifying products unlocks growth, how Product-Led Growth (PLG) principles are transforming B2B, how to align growth models and product state frameworks, prioritize actions that drive activation, and improve user retention. This episode will transform how you think about product growth, engagement, and retention. In today's episode, we cover:Why most B2B products are over-engineered — 00:00:21“Every company will need to become product-led eventually” — 00:09:19What companies shouldn’t pursue PLG — 00:17:58Why zero-commission sales are perfect for PLG — 00:23:16Product-Led Sales 101 — 00:25:46Improving pricing and packaging — 00:28:52How to build effective growth models — 00:34:35Balancing collaboration between teams — 00:47:39What engagement states really are — 00:52:16Why you shouldn’t focus directly on retention — 01:01:27How Snyk brought in a million developers per month — 01:10:03Explaining the “Feel > See > Hear” model — 01:16:03Landing a role at a $7 billion company — 01:24:06“The best time to search for a job is when you already have one” — 01:32:06Who Ben is listening to these days — 01:46:42Brought to you by:Enterpret: Transform customer feedback into product growth with custom AIWorkOS: Your App, Enterprise ReadyDovetail: The Fastest Way to Understand Your CustomerWhere to find Ben:LinkedInNewsletter WebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming from Maria Chec, Mona Gandhi, and Gautham Krishnan. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe