From Laid Off to Most Followed PM: How Chloe Shih Grew to 750K+ on Insta, 300K+ on YT
From Laid Off to Most Followed PM: How Chloe Shih Grew to 750K+ on Insta, 300K+ on YT  
Podcast: Product Growth Podcast
Published On: Tue Jan 21 2025
Description: She gets laid off from Discord, then goes viral & becoming the most followed PM across platforms.Not just that, she uses the moment to pivot her career, build a thriving personal brand, and winning big as a full-time content creator.Today, we’re diving deep into her journey of going viral, breaking into product management, experience as a PM at Meta, TikTok, Discord, content creation, and more.We're covering:Guest's Introduction – 00:00:01Filming the Layoff Video – 00:01:32Her Views on Mass Layoffs in 2023 – 00:07:45Inside Look at the Discord PM Team – 00:11:00Product Culture at Discord – 00:15:36The Approval Process at Discord – 00:19:54Explaining TikTok Culture – 00:22:23TikTok Algorithm – 00:29:48The Start of Her Content Creation Journey – 00:32:40How Big Social Companies Fueled Her Content Creation – 00:36:36Becoming the Most Followed PM – 00:41:45Her Role at Facebook – 00:44:51The Culture at Meta – 00:48:25What Makes a Good Product Culture? – 00:50:39Breaking Into the PM Industry Without a Title – 00:55:36How She Secured a Role at TikTok – 01:00:01Her Must-Read Book List – 01:07:53How She Landed a Role at Discord – 01:10:53Advice for Laid-Off PMs – 01:16:03Breaking the Internet with "30 by 30" – 01:17:28The Production Process Behind "30 by 30" – 01:20:50Pulling Off Big Brand Collaborations – 01:24:26Her Process for Managing Collaborations – 01:29:33How She Is Missing Out on More Potential and Money – 01:34:25What’s Next for Chloe – 01:41:38Brought to you by:Explo: Embed customer-facing analytics in your productAttio: The next generation CRMVanta: Automate compliance, manage risk, and prove trustWhere to find Chloe:YoutubeInstagramTikTokThreadsLinkedInTwitterEmail productgrowthppp@gmail.com to discuss advertising or guest opportunities.We have some great podcasts coming from: Adam Robinson (CEO @ Retention.com & RB2B), Sergio Pereira (Fractional CTO and CPO), and Pierre Herubel ( B2B Content Expert, 122K+ on LinkedIn). I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe