What it means to be Design-Led, with Benjamin Humphrey (Former Growth Designer at Atlassian, CEO at Dovetail)
What it means to be Design-Led, with Benjamin Humphrey (Former Growth Designer at Atlassian, CEO at Dovetail)  
Podcast: Product Growth Podcast
Published On: Wed Nov 27 2024
Description: In this episode, Benjamin Humphrey, CEO and founder of Dovetail, takes us inside the methods that have propelled his company to become a $970M platform, trusted by industry giants like Google, Shopify, and Notion.Benjamin unpacks the philosophy behind design-led growth, emphasizing the power of intuitive, user-centric products and how his team prioritizes pushing features to 100% completion.In today's episode, we cover:Why Dovetail Was Built – 00:00:10The Consumerization of Enterprise Software – 00:02:45Dovetail’s PLG Philosophy: Building for End Users – 00:05:01Building Teams That Own Problems – 00:14:30When Founders Should Hire PMs – 00:18:05What It Means to Be Design-Led and Product-Led – 00:21:10Balancing Speed and Quality in Product Development – 00:24:20Planning with Design Vision Workshops – 00:27:00Scaling Without Outbound Sales – 00:30:40The PLG Iceberg Explained – 00:34:05Driving User Activation – 00:37:50Turning Users Into Advocates – 00:42:15Pricing and Packaging as a Growth Lever – 00:46:05Integrating AI Thoughtfully – 00:50:30Common AI Feature Design Mistakes – 00:55:10Refining Features for Impact – 00:59:25Staying Ahead in the AI Space – 01:03:15Lessons from Features That Didn’t Work – 01:07:10Collaborating Between PMs and Designers – 01:12:45Replacing PRDs with Storytelling – 01:17:30Figma’s Role in Collaboration – 01:21:20Productivity Systems of a CEO – 01:25:15Using AI Tools Like ChatGPT – 01:28:40Lessons from the Jira Growth Team – 01:34:25The Future of Product Management – 01:40:10Advice for Aspiring Founders – 01:43:00Lightning Round: Favorite Tools and Lessons – 01:45:20Why Product Quality Always Wins – 01:47:15Brought to you by:Zeda.io: Discovery platform to turn your Voice of Customer into product insightsDovetail: The Fastest Way to Understand Your CustomerSectaLabs: Where to find BenjaminLinkedInWebsiteTo advertise in the podcast, email productgrowthppp at gmail dot com.We have some great podcasts coming Thibault Louis-Lucas, aMelissa Perri, and Colin Lernell. I’m so excited to share them with all of you. Get full access to Product Growth at www.news.aakashg.com/subscribe