Understanding The Equation of Marketing | Phillips EVP, Lorraine Barber-Miller
Podcast: The Playbook With David MeltzerPublished On: Tue Dec 27 2022
Description: On this episode of #ThePlaybook, Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on: [3:07] - Why effective marketing requires a balance of art and science [5:42] - How she creates a shared vision that results in the greatest impact [8:22] - The driving forces behind Philips’ transformation [10:37] - The ways that she promotes equity and inclusion both inside and outside the company
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