Lauren Weinberg - Chief Marketing Officer at Square
Podcast: The Playbook With David MeltzerPublished On: Tue Apr 18 2023
Description: I had a discussion with Lauren Weinberg, Chief Marketing Officer of Square, about the types of businesses that tend to perform the best, how to build products around the needs of your clientele, and strategies to build lasting relationships with your customers. Learn more about Square and their offerings at: squareup.com [1:20] - How Square helps business owners to grow their business [3:29] - Why multi-vertical businesses are performing better than others [8:28] - What it means to run a customer-centric business [10:09] - Why Square put their 2020 marketing budget into refunding their customers
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