The Art of Value-Driven Selling with Craig Goldberg
Podcast: The Playbook With David MeltzerPublished On: Wed Jan 17 2024
Description: In this episode, I sit down with Craig Goldberg, relaxation expert, technologist, and founder of inHarmony Interactive. We engage in an enlightening discussion about the critical aspect of sales: articulating quantitative value. Craig shares his journey, emphasizing the importance of quantifying the objective value of a product or service to exceed what you're asking for. This insightful conversation revolves around the power of Craig's innovative vibroacoustic technology and its positive impact on our lives. We explore the nuances of selling by focusing on the quantitative, not just the qualitative benefits, and the significance of getting more people to respond, fostering a community with open minds, hearts, and hands.
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