Lessons from an Icon: Building an Iconic Brand with PepsiCo’s CMO Mark Kirkham
Podcast: The Playbook With David MeltzerPublished On: Tue Aug 29 2023
Description: Today’s episode is a conversation with Mark Kirkham, SVP & Chief Marketing Officer of PepsiCo International Beverages. Mark emphasized that authenticity and relevance are the the most important factors in brand building and why in a fragmented media landscape, it's not enough to just look good; brands need to engage, tell stories, and drive relevance in new and innovative ways. We also discussed the power of community and how PepsiCo has mastered the art of understanding and engaging with their community across various platforms like sports, gaming, and music This episode was an MBA in marketing and brand building, and I'm excited for you to listen and apply these insights to your own brand-building journey.
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