Podcast:The Playbook With David Meltzer Published On: Wed Sep 21 2022 Description: Make your business a profit-center for others by being able to ask and answer the following question: “Determinant of the credibility you’ve told me we have, the emotional connection, the reasons, impacts, and capabilities; do you see any reason you wouldn’t want to move forward?” If you can ask that question and realistically predict the response, then you have effectively turned your business into a profit-center.