This Barbie is a business decision
Podcast: Post ReportsPublished On: Mon Apr 24 2023
Description: The new live-action Barbie movie is highly anticipated … among adults. Today on “Post Reports,” we unpack the business decisions behind Mattel’s move.Read more:Can nostalgia make the Barbie movie a win for Mattel? A few weeks ago, Warner Bros. dropped a full-length trailer for the highly anticipated film from Greta Gerwig and her co-writer and partner Noah Baumbach. Since the trailer dropped, it has gone viral – among young adults – making business reporter Rachel Lerman wonder why a toy-maker is making a movie for grown-ups. Rachel talked to industry analysts and Barbie fans about Mattel’s strategy and what this movie can tell us about the cultural moment we’re in.
The note was deleted
The note was saved
Your message was sent