The Lead Magnet That Pays for Itself w/ Chris DuBois
The Lead Magnet That Pays for Itself w/ Chris DuBois  
Podcast: Agency Life
Published On: Thu Jul 25 2024
Description: Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?If so, you’re not alone.  But it doesn’t have to be that way.According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale.That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself.Chris DuBois, Founder of Dynamic Agency OS, fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he’s now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency.In today’s conversation, you’ll learn:The 5 offers every agency should have to meet buyers at different stages of their journeyHow to create a portfolio offers while staying focused on your core serviceThe marketing asset you can create that not only drives more high intent leads, but also pays for itselfResources Mentioned in Today’s Episode:An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)Connect with Chris on LinkedInStop Selling Implementation Services (& Do This Instead) w/ Max Traylor3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMaxThe State of Agency Operations Report by Teamwork.comThe Offer Landing Page Chris MentionedThe Thank You Page Chris MentionedThe Client by Teamwork.com & UmaultWant to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.