A Sales Process for the Non-Salesy Agency Founder w/ Lee McKnight Jr
Podcast: Agency LifePublished On: Thu Nov 02 2023
Description: Are you an agency owner who could never imagine handing over your agency's sales process to someone besides yourself?Or have you tried to hand over your agency's new business development to a salesperson you hired only to have it crash and burn?If so, advice from Lee McKnight Jr, VP of Sales at RSW/US, an outsourced business development firm built specifically for agencies may be able to help.In today’s conversation, he shares:The 4 common mistakes agency owners make when hiring a new salespersonSeveral compelling stats from their recent 2023 Ad Agency New Business ReportA 4-Part framework to make your new business development efforts more manageableResources mentioned in today’s conversation:Get your copy of The State of Agency Operations Report (2023)Connect with Lee on LinkedIn2023 Ad Agency New Business ReportAI for Agencies: Growth Tool or Threat? (Agency Life Webinar)3 Steps to Owning Your Niche in 90 Days w/ Nick BennettHow To Build A Kick-Ass Advertising AgencyHave a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
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