Revolutionizing Advertising with Emotional AI: A Deep Dive with President Josh Rosen | Ep 804
Podcast: The Digital ExecutivePublished On: Thu Feb 01 2024
Description: Send us a textIn this engaging episode of The Digital Executive Podcast, hosted by Brian Thomas from Coruzant Technologies, we're joined by Josh Rosen, the President of Hotspex Media and Co-Founder of Reticle AI. Josh shares his journey from starting in the advertising world to leading a team focused on ad operations, revenue operations, product, and customer success at Hotspex Media. Under his leadership, the company has been recognized as a top growth entity and one of AdAge's Best Places to Work in 2023. He delves into the creation of Reticle AI, a groundbreaking tool for media planning that leverages emotional alignment to enhance programmatic advertising, marking a significant departure from traditional cookie-based strategies towards a more resilient, cookie-less future.Josh recounts a pivotal moment in his career facilitated by networking, which transformed an initial internship rejection into a successful acquisition conversation years later. He candidly discusses the challenges and continuous evolution in integrating emotional AI into advertising, emphasizing the importance of partnership and innovation. Looking forward, Josh offers his perspective on the role of AI and emerging technologies in networking and advertising, advocating for a balanced approach that enhances human capabilities without losing the essence of human interaction.Join us for this insightful conversation with Josh Rosen, where innovation meets strategic prowess, shaping the future of advertising in the digital age.
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