Revolutionizing Marketing with Machine Learning: A Conversation with CEO Aditya Bhamidipaty | Ep 958
Podcast: The Digital ExecutivePublished On: Fri Oct 11 2024
Description: Send us a textIn this episode of Coruzant Technologies' The Digital Executive, host Brian Thomas speaks with Aditya Bhamidipaty, Founder and CEO of FirstHive, a global customer data platform that is transforming how companies engage with consumers. Aditya shares his entrepreneurial journey, from early corporate roles at Procter & Gamble and iGate, to founding successful startups. He delves into how FirstHive has become a game-changer for enterprises, leveraging machine learning to enable hyper-personalized marketing strategies at scale.By focusing on the power of data and contextual consumer engagement, Aditya explains how FirstHive delivers six times the ROI for some of the world’s biggest brands. He highlights the need for brands to recognize and value customers before demanding loyalty, and how FirstHive's technology empowers businesses to achieve real-time personalization and significantly boost conversions. Tune in for an insightful discussion on the future of data-driven marketing and customer experience.
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