Democratizing Data for Business Success: Enhancing User Experience Through Innovative Analytics with CEO Paulina Walkowiak | Ep 765
Podcast: The Digital ExecutivePublished On: Tue Dec 12 2023
Description: CUX.io's Co-founder & CEO, Paulina Walkowiak, joins Coruzant Technologies for the Digital Executive podcast. Paulina shares her unique perspective on life as a game, exploring new fields and connecting the dots in her career. Her platform, CUX.io, is the first-ever UX automation tool that uses machine learning to detect behavioral patterns and predict customer behaviors that may inhibit conversion.Paulina explains how CUX.io identifies patterns of user frustration, such as rage clicks and chaotic scrolling, and translates these into actionable business insights. The platform's algorithms analyze typical user journeys, sending alerts for potential problems directly to users, allowing them to focus on solutions rather than data analysis. She also mentions the development of an AI concierge to assist customers in understanding and utilizing data more effectively.Paulina attributes CUX.io's success to its emphasis on democratizing data, making analytics accessible to non-experts within companies. She also reveals upcoming features, including mobile application analytics and enhanced AI assistance, aiming to provide a comprehensive understanding of omnichannel user journeys. This forward-thinking approach to data analysis and user experience sets CUX.io apart in the field of digital analytics.
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