How 21Seeds Became the It-Girl Tequila—And Changed An Entire Industry: The 21Seeds Story (Kat Hantas + Sarika Singh)
Podcast: QUESTION EVERYTHING,danielle robay,prettysmart,pretty smartPublished On: Thu Mar 27 2025
Description: Danielle sits down with the powerhouse women behind 21 Seeds Tequila—Kat Hantas, Sarika Singh, and Nicole Emanuel—to reveal how they built a $160+ million brand from their kitchen. This is also happens to be Danielle’s FAVORITE (infused) tequila! The journey from infusing tequila at home to becoming the No. 1 flavored tequila in the U.S. Why traditional tequila marketing missed the mark for women—and how they flipped the script The moment they knew 21 Seeds was bigger than just a fun side hustle Behind-the-scenes of their first disastrous production run and how they turned failure into momentum How they caught the attention of Oprah, and the entire spirits industry. What it was like to have celebrities like Jessica Alba and Katie Couric organically fall in love with their brand How being outsiders in the spirits industry gave them an advantage over legacy brands The strategy that helped them land on the shelves of Whole Foods, Target, Trader Joe’s, and major liquor stores nationwide The lessons they learned from selling their brand to Diageo, the parent company of Casamigos and Don Julio Why moms make the best entrepreneurs and how motherhood prepared them for building a business The future of 21 Seeds and their advice for aspiring entrepreneurs who want to break into competitive industries If you love entrepreneurship, tequila, brand-building, and female founders shaking up male-populated spaces, this episode is a must-listen. Find out how these women called the shots—and changed the industry. Grab your limited edition Shot Callers card game here. Follow 21SEEDS here
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