Nerd Alert: How Brand Investments Drive Market Value
Nerd Alert: How Brand Investments Drive Market Value  
Podcast: The Marketing Architects
Published On: Thu Oct 24 2024
Description: Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how investments in brand value directly and indirectly boost profitability and market value. Using Amazon as a case study, they discuss the importance of balanced marketing investments even in the face of economic uncertainty.Topics covered:   [02:00] Amazon's advertising strategy across channels[03:55] The brand value chain and its impact[05:10] How brand investments affect financial stability[06:05] Current economic sentiment and marketing spend[07:40] Long-term benefits of advertising during downturns[08:40] Stock price volatility and advertising correlation  To learn more, visit marketingarchitects.com/podcast  Resources: Elsayed, R. A. A. (2023). The effect of investment in the brand value chain on profitability and market value of the firm: lesson of success taken from Amazon. Future Business Journal, 9(19). https://doi.org/10.1186/s43093-023-00196-2  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.