Can Barbie Be Rebranded as a Feminist Icon?
Podcast: The DailyPublished On: Fri Jul 21 2023
Description: “Barbie” is premiering this weekend and is trying to pull off a seemingly impossible task: taking a doll best known for reinforcing conventional stereotypes of women and rebranding it as a symbol of feminism, all without coming off as a shameless ad for the doll’s maker, Mattel. Willa Paskin, a journalist and host of Slate’s Decoder Ring podcast, recounts her conversation with the film’s director, Greta Gerwig, about how she approached the challenge.Guest: Willa Paskin, Slate’s television critic and the host of Slate’s Decoder Ring podcast.Background reading: Mattel wanted a summer blockbuster to kick off its new wave of brand-extension movies. Greta Gerwig wanted the film to be a work of art.The reviews are in: Some critics viewed “Barbie” as satirically capitalistic, while others saw it as capitalistically satirical.For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday. Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify.
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