The role of data in marketing decision-making -- Caitlin Wiggins // Liquified Creative
The role of data in marketing decision-making -- Caitlin Wiggins // Liquified Creative  
Podcast: Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions
Published On: Thu Nov 02 2023
Description: Caitlin Wiggins, Marketing Director at Liquified Creative, explores specific ways to leverage data to optimize your marketing decision-making. Data is crucial for marketing decisions as it provides valuable insights that guide businesses in crafting effective strategies. Moreover, AI and advanced marketing platforms allow for sophisticated data analysis, enabling a deeper understanding of customers and facilitating the optimization of marketing efforts for maximum impact. Today, Caitlin discusses the role of data in marketing decision-making.Connect With: Caitlin Wiggins: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn //  Twitter