Utilizing data to drive smart business outcomes -- Matt Kilmartin & Matthew Karasick // Habu
Podcast: Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisionsPublished On: Fri Nov 24 2023
Description: Matt Kilmartin and Matthew Karasick, CEO and CPO at Habu, explore data-driven AI solutions for business efficiency. Using data to drive smart business outcomes within the framework of data clean rooms involves collaborating with partners' data without sharing the actual data itself. For instance, companies can analyze consumer behavior, optimize marketing strategies, and measure the impact of advertising campaigns using combined datasets, all while safeguarding data privacy and security. Today, Matt and Matthew discuss utilizing data to drive smart business outcomes.Connect With: Matt Kilmartin & Matthew Karasick: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
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