Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota
Podcast: Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisionsPublished On: Fri Oct 20 2023
Description: Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value and thriving as a cohesive ecosystem. Today, Kristina discusses using data to boost ROI on ad tech investments.Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
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