After years of explosive growth, is China’s livestream shopping industry slowing down?
Podcast: Marketplace TechPublished On: Mon Nov 13 2023
Description: In just a few short years, shopping by livestream has become all the rage in China. Think QVC online and on steroids. Influencers, brands and retailers have swarmed apps like WeChat and Douyin — the Chinese version of TikTok — to hawk everything from makeup and clothes to cars and beef jerky. Viola Zhou and Caiwei Chen, reporters at Rest of World, have been writing about this $500 billion market and how it’s changing in a stagnant Chinese economy.
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