What’s the future of retail shopping? Snap bets on virtual try-on tech.
Podcast: Marketplace TechPublished On: Fri Apr 21 2023
Description: Snapchat made its name with silly augmented-reality filters, or lenses, as it calls them. In recent years, it’s expanded into shopping, enabling users to try on clothing, jewelry and makeup in the app. The company, now called Snap, has started selling this technology to other businesses. Snap announced this week that it’s pushing AR tools into the real world, bringing AR mirrors to some Men’s Wearhouse and Nike stores in the U.S. Marketplace’s Meghan McCarty Carino went to the company’s headquarters in Santa Monica, California, to try the tech out, and spoke with Carolina Arguelles Navas, Snap’s head of AR product strategy, and Brian Cavanaugh, director of project management and business development at Fishermen Labs.
The note was deleted
The note was saved
Your message was sent