Rapid Response: Kickstart your users from passive to passionate, w/Kickstarter’s Everette Taylor
Rapid Response: Kickstart your users from passive to passionate, w/Kickstarter’s Everette Taylor  
Podcast: Masters of Scale
Published On: Thu Feb 16 2023
Description: To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.