Why Podcasting Is Like Dating: Finding The Right Match For Your Brand | Spencer Carpenter
Why Podcasting Is Like Dating: Finding The Right Match For Your Brand | Spencer Carpenter  
Podcast: Right About Now with Ryan Alford
Published On: Tue Jul 30 2024
Description: TAKEAWAYSThe transformative power of podcasting for business and personal branding.The evolution and growing credibility of the podcasting medium.The importance of building relationships in the podcasting industry.Insights into the entrepreneurial journey of a podcast booking agent.The impact of the COVID-19 pandemic on the music and podcasting industries.The significance of storytelling and unique value propositions for podcast guests.The shift in media consumption habits, particularly among younger audiences.Common misconceptions about starting a podcast and how to overcome them.The potential benefits of podcasting for service-based businesses.The importance of authenticity and follow-up in securing podcast bookings.TIMESTAMPSIntroduction to Podcasting (00:00:00)Discussion on the perceived saturation of podcasts and their unique value.Episode Introduction (00:00:14)Ryan introduces the podcast and emphasizes its success and download numbers.Welcome and Guest Introduction (00:00:37)Ryan welcomes Spencer Carpenter and highlights his background and expertise in podcast booking.Spencer's Entrepreneurial Journey (00:02:04)Spencer shares his transition from the music industry to podcast booking and his experiences.The Importance of Relationships (00:04:19)Spencer discusses how relationships are crucial in booking guests for podcasts.Perception of Podcasting (00:05:27)Spencer reflects on the evolving credibility of podcasting in the industry.Podcasting vs. Traditional Media (00:07:12)Ryan shares a statistic about younger audiences preferring podcasts over television.The Value of Podcasts (00:08:40)Spencer describes how podcasts combine entertainment and education, enhancing listener engagement.Overcoming Commitment Fears (00:10:16)Ryan addresses common fears about the commitment required for podcasting.Building Personal Brands (00:12:05)Discussion on leveraging podcasting to amplify authority and personal branding.Local Impact of Podcasts (00:13:08)Spencer emphasizes the value of small audiences for local service-based businesses.Commitment to Podcasting (00:14:45)Ryan encourages trying a limited series of episodes before deciding on long-term commitment.Content Creation Strategies (00:15:59)Spencer shares his approach to creating content from existing material and experiences.Podcast Booking Insights (00:16:52)Spencer explains the nuts and bolts of his work in podcast booking.Unexpected Impacts of Podcasting (00:19:27)Spencer shares success stories of clients benefiting monetarily from podcast appearances.The Compounding Effect of Podcasting (00:20:59)Discussion on how podcasting creates lasting connections and unexpected opportunities over time.The Evergreen Nature of Podcasts (00:21:59)Podcasts continue to generate leads and grow audiences long after episodes are released.Value of Podcasting vs. Traditional Ads (00:22:19)Comparison of podcasting's lasting impact with the fleeting nature of traditional advertising.Importance of Personal Branding (00:24:01)Emphasizing the need for personal influence amplification to control one's narrative online.The Legacy of Podcasting (00:28:03)Podcasting as a medium for sharing authentic thoughts and leaving a legacy for future generations.Clientele Profile in Podcast Booking (00:29:11)Overview of the diverse range of clients seeking podcast booking services.Unexpected Connections in Podcasting (00:31:15)Exploration of the surprising relationships and opportunities that arise in the podcasting industry.The Importance of Follow-Up (00:34:15)Highlighting the critical role of persistence and follow-up in booking podcast interviews.Crafting Unique Value Propositions (00:36:15)Strategies for presenting compelling stories and value propositions to podcast hosts.Navigating the Podcast Booking Process (00:39:00)Insights into the challenges of managing podcast booking requests and the importance of timing.Here are the extracted timestamps with their respective titles and descriptions:Understanding Guest Selection (00:42:00)Discussion on the importance of knowing the right guests for a podcast.Outreach Strategies (00:42:12)Tips on effective outreach and the significance of social profiles and personal websites.Importance of Social Media Metrics (00:42:45)Highlighting how social media following can impact guest selection for shows.Value Over Vanity (00:43:42)Debate on choosing guests based on merit rather than social media popularity.Simplifying the Pitch Process (00:44:29)Advice on avoiding overcomplicated outreach messages when pitching guests.Confidence in Outreach (00:46:10)Encouragement to approach podcast hosts as peers, focusing on mutual value.Personalized Outreach Tips (00:46:33)Strategies for genuine outreach to potential podcast guests.Human Connection in Podcasting (00:48:10)Emphasizing the importance of being human and relatable in podcast interactions.Value of Podcasting (00:48:40)Discussion on the non-commercialized nature of most podcast appearances.Celebrity Podcast Appearances (00:49:01)Insights on how celebrities engage with podcasts and the dynamics involved.The Role of Video in Podcasting (00:52:10)Exploration of the growing trend of video podcasts and their benefits.In-Person vs. Remote Interviews (00:54:58)The advantages of in-person video content for building connections.Future of Podcasting and Growth (00:57:05)Discussion on the potential growth of podcasting and the importance of quality.Supporting Talented Individuals (00:59:32)Spencer's mission to help talented people reach audiences through podcasts. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford.