300th Episode: Reject the Premise to Unleash Creativity with Christopher Lochhead
300th Episode: Reject the Premise to Unleash Creativity with Christopher Lochhead  
Podcast: Right About Now with Ryan Alford
Published On: Fri Dec 09 2022
Description: Announcing The Radcast’s 300th episode, featuring the notorious Christopher Lochhead! We’ve invited this icon of marketing brilliance back to celebrate our milestone with us — and make no mistake, it’s gonna be legendary. Mr. Legend himself is here to unleash some major badassery on conventional wisdom; come challenge your thinking around what’s normal & possible as we mark this momentous occasion together!Key notes from the episode:Christopher shares what he and his team are currently working on (02:11)The profound implications of being native analogs versus native digitals in marketing (04:00)Peter Drucker delineates two types of thinking, reflexive and reflective - how it affects people’s thinking. Christopher sights some examples for each type of thinking (06:02)Discussion about Democrats and Republicans. One of the keys to thinking is language. Words matter (17:05)Languaging is the strategic use of language to change thinking - don’t market your product, market your problem (22:02)Lazy use of language does not make us different from anyone else (25:06)Christopher’s mission for people to meet on their common ground or agree to disagree (29:07)Another core tenant for category design is reject the premise (35:38)Play digital to meet the native digitals. Be present in their world (42:28)For native digital marketing, the number one form of marketing is be the word of mouth - putting the right words in the right mouth (51:06)The content is the marketing (54:40)Launching of Pirate Sauce Bourbon (59:33)This episode is packed with energy, knowledge, and passion and we know you will get a ton of value from this.To keep up with Christopher, follow him on Instagram @lochhead or LinkedIn https://www.linkedin.com/in/christopherlochhead/ or website www.lochhead.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford.