Philip Wang and Karlei Ayers Help Hangover Coffee Personalize Their Brand
Philip Wang and Karlei Ayers Help Hangover Coffee Personalize Their Brand  
Podcast: In the Making
Published On: Mon Aug 22 2022
Description: Natalie Ma and Melody Jung are roommates-turned-business partners who founded Hangover Coffee. Find the brand on Instagram, TikTok and Facebook.They’re big fans of Philip Wang, so we bring him in to offer advice. He’s the co-founder of Wong Fu Productions and owner of Bopomofo, a bubble tea cafe in San Gabriel, California. They talk about the benefits of bringing the co-founders’ personality into their brand content, and about how to own their power as AAPI creators. Karlei Ayers is the designer-at-large in this episode. She borrows from her decade-long experience of working as a designer at coffee shops, and suggests exercises to draw out Hangover Coffee’s brand voice and personality. Find Karlei on Instagram.This season of Wireframe is supported by Adobe Express, a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about this podcast at adobe.ly/wireframe. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)Find a transcript of this episode here.