Scaling Miss Excel w/ Kat Norton
Podcast: The Influence Factor by The Influencer Marketing FactoryPublished On: Wed Apr 03 2024
Description: In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode! 🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire. 📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operating Procedures (SOPs) to ensure smooth operations. 📚 Managing rapid growth, combating anxiety, and striking a work-life harmony are among the hurdles she navigated on this journey. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️ Want to be a guest? Apply here Show Notes 01:11 - Kat's mission, achievements, and purpose02:26 - Transitioning from solo to a team04:05 - Lessons learned in hiring and delegating06:29 - Managing rapid growth and overcoming anxiety08:01 - Managing stress and finding balance09:37 - Content creation process and tools11:47 - Webinars as a marketing platform14:20 - LinkedIn as a content distribution platform16:13 - Monetization and future plans19:40 - Future of the creator economy Check out some of our previous episodes: What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji) New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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