Future of Online Communities w/ Sara Wilson
Podcast: The Influence Factor by The Influencer Marketing FactoryPublished On: Wed Jun 19 2024
Description: In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption. Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️ Want to be a guest? Apply here Show Notes: (01:00) - Introduction and background of Sara (05:05) - Evolution of online communities (07:45) - Finding communities with shared values, beliefs, and ideas (10:15) - Conveying the importance of community-driven subcultures (12:38) - The Brand Yearbook and winning Gen Z audiences (16:45) - Google’s opportunity with AI (18:20) - Digital campfire reports Check out some of our previous episodes: Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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