From Sugar Rush to Protein Power w/ Ali Wing
From Sugar Rush to Protein Power w/ Ali Wing  
Podcast: The Influence Factor by The Influencer Marketing Factory
Published On: Wed Jun 14 2023
Description: In the most recent episode of The Influence Factor, Ali Wing, CEO of Oobli, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they dig deeper into the fascinating world of the health industry, discussing everything from the inception of Oobli to the challenges faced, market insights, effective marketing strategies, and debunking sugar myths.  🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠Apply here Show Notes: (01:03) - Career brand builder (03:45) - Sugar statistics (06:38) - Growth of sugar alternatives (08:12) - Breaking down food technology (10:03) - Oobli products (14:56) - Building authority and advocacy at a digital level (22:00) - Owning the market (26:12) - Consumer feedback (30:51) - Marketing and entrepreneurial challenges (38:01) - Why sweet proteins