Podcast:The Influence Factor by The Influencer Marketing Factory Published On: Wed Jul 17 2024 Description: In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships. Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️ Want to be a guest? Apply here Show Notes: (01:20) - Introduction to Victoria (04:35) - Transitioning to a full-time creator (06:40) - Building a community (07:55) - Cross-posting and audience engagement (10:00) - Monetization strategies (13:59) - Hosting yoga retreats (15:45) - Staying motivated as a creator Check out some of our previous episodes: Future of Online Communities w/ Sara Wilson Liquid Death's Unconventional Marketing w/ Greg Fass Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley How Can Storytelling Drive Content w/ Jesse Katches Inside Snap's Playbook w/ Brooke Berry Trends at META w/ Jackie Pimentel Scaling Miss Excel w/ Kat Norton What is the Future of Social Media w/ Coco Mocoe What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) What Does it Take to Succeed as a Creator w/ Nicky Reardon From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) Mastering Money w/ Vivian Tu (Your Rich BFF) The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder) Click, Create, Connect w/ David Neyman (Logitech) Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)