Bridging The Creator Diversity Gap w/ Yinka Taiwo-Peters (Shopify)
Podcast: The Influence Factor by The Influencer Marketing FactoryPublished On: Wed Nov 16 2022
Description: This week Yinka Taiwo-Peters, Senior Product Leader at Shopify, joined the podcast to discuss all things creator economy including: diversity, inclusion, monetization, and much more. Yinka is a product leader in the creator economy space. She is currently leading the creator growth team at Shopify, following her recent experience at TikTok, Google-YouTube. Yinka is also an investor, product coach, and avid traveler. Shopify's Linkpop: www.linkpop.com/yinkatp LinkedIn: www.linkedin.com/in/yinkatp Yinka's Twitter: https://twitter.com/yinkatp? 🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3G0u6PM Show Notes: (1:15) - Yinka's career background (3:20) - Recent trends in the space (7:23) - Activations at VidSummit (10:50) - Creator monetization insights (15:23) - Digital products in the marketplace (19:55) - Collaboration across creators (22:09) - Diversity and inclusivity across creator groups (24:12) - Monetization disparity (26:50) - Benefit of content diversity (30:55) - Yinka's latest content interest (34:00) - New and old school apps (36:30) - Where to follow and connect with Yinka
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