Influencer Activations that Drive Results w/ James Creech (Brandwatch)
Influencer Activations that Drive Results w/ James Creech (Brandwatch)  
Podcast: The Influence Factor by The Influencer Marketing Factory
Published On: Wed Aug 02 2023
Description: In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch. Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more. 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠Apply here Show Notes: (01:02) - James' career background (03:22) - Evolution of influencer marketing (05:50) - Broadcast platforms (08:39) - Pros and cons of short-form and long-form (12:02) - Audience to community (14:18) - Social platform fandom (18:24) - Sponsored influencer content (20:15) - Adoption of social commerce (24:14) - TikTok monetization options (26:59) - CGI influencers (29:42) - YouTube thumbnails (31:32) - Additional features for creators (33:16) - Linkedin (37:46) - Dark social Check out these other amazing episodes: From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji) New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)