Building Inclusion at Scale w/ Sonia Thompson
Building Inclusion at Scale w/ Sonia Thompson  
Podcast: The Influence Factor by The Influencer Marketing Factory
Published On: Wed May 24 2023
Description: In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand. 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠ 🎙️ Want to be a guest? ⁠⁠Apply here Show Notes: (00:50) - Sonia's career focus (02:18) - Attracting and retaining talent (03:58) - Inclusive marketing podcast (09:25) - Degree of representation across social media (16:20) - Reimagined storylines and characters (18:20) - Super Bowl representation example (20:15) - Defining brand DNA (26:08) - Brands embracing inclusivity (31:05) - Operationalizing inclusion (37:39) - Steps to becoming more inclusive as a brand (44:00) - Deeper relationships