Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble
Navigating the Arena of Influencer Marketing and the Creator Economy w/Lindsey Gamble  
Podcast: The Influence Factor by The Influencer Marketing Factory
Published On: Thu Jan 12 2023
Description: On this week's episode of The Influence Factor, we have Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, an influencer platform for enterprise consumer brands, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to hear everything from identifying trends to experimenting within the creator economy and influencer marketing arena. ✍️ Lindsey's Newsletter: https://www.lindseygamble.com/newsletter 🤝 LinkedIn: https://www.linkedin.com/in/lindsey-gamble/ 🐦 Twitter: https://www.twitter.com/lindseygamble_  🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg  🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3IIaz7U 🎧 Listen on: Apple Podcasts: http://bit.ly/3W2egs7 Spotify: http://bit.ly/3VZiZux  Show Notes: (1:12) - Personal and career background (3:33) - Roles and experiences leading to Mavrck (5:21) - Biggest changes in the social ecosystem over the past years (7:52) - Finding and identifying the newest trends and news in the industry (11:20) - Defining the Creator Economy (13:44) - Retaining content creators on the various platforms (17:38) - Primetime channels via YouTube (20:10) - Where is social commerce headed (27:28) - SEO on social media content (31:59) - AI-generated content impact and evolution (38:18) - Full-time brand positions for influencers (40:30) - Q&A  44:38) - Where you can find and connect with Lindsey Gamble