Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)  
Podcast: The Influence Factor by The Influencer Marketing Factory
Published On: Wed Jan 18 2023
Description: On this week's episode of The Influence Factor, we have Jake Karls, Co-Founder of Mid-Day Squares, a plant-based chocolate company, joining the CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to learn how Jake turned a nostalgic legacy product like chocolate into a booming brand! đŸ”„ Subscribe to our YouTube channel: https://www.youtube.com/@influencermarketingagency/?sub_confirmation=1 Middaysquares's IG: @middaysquares Jake’s IG: @JakeKarls_   🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WfiYml 🎧 Listen on: Apple Podcasts: http://bit.ly/3W2egs7 Spotify: http://bit.ly/3VZiZux Show Notes:  (00:37) - Forbes 30 Under 30  (02:55) - How Mid-Day Squares started  (05:21) - Entrepreneurship meets relatable entertainment  (08:47) - Owning the manufacturing process and its associated challenges  (11:45) - Chocolate disrupters  (13:36) - Crucial skills learned along the way  (16:12) - 80/20 Analysis  (18:17) - Pricing structure  (20:58) - Development of new flavors   (22:15) - Innovation within a saturated market  (23:43) - Post-funding decisions  (27:15) - Words of advice to aspiring entrepreneurs  (32:12) - Q&A