Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris
Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris  
Podcast: The Influence Factor by The Influencer Marketing Factory
Published On: Wed Dec 07 2022
Description: On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari. Listen in to hear all about building a brand from the ground up and where to prioritize efforts! 🔗 Marshall's LinkedIn: https://www.linkedin.com/in/marshallsmorris/ đŸ”„ Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg  🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3GTZZK9 Show Notes:  (1:10) - Marshall's story  (5:18) - Inception and purpose of starting HomeLife Brands  (11:40) - Portfolio of social media accounts  (13:47) - Leveraging already existing communities  (19:15) - Challenges at the beginning  (25:19) - Shifts in company structure as it scales  (31:09) - Current workforce ecosystem   (41:17) - Animal market statistics  (45:52) - Market research  (47:42) - Rapid Q&A