Chinese KOLs vs. American Influencers with Dylan Harari (SuperOrdinary) Â
Podcast: The Influence Factor by The Influencer Marketing FactoryPublished On: Wed Nov 30 2022
Description: Dylan Harari, VP of Creator Partnerships at SuperOrdinary, a worldwide creator marketplace, joins Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, on this week's episode of The Influence Factor. Hear their opinions on personal branding, viewership trends, and shifts in the creator platform space by listening to this episode! đ„ Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg đ Start Your Next Influencer Marketing Campaign: https://bit.ly/3F6RSIK Show Notes: (1:00) - Dylan's full background (5:28) - Monetization platform utilized by SuperOrdinary to scale (7:13) - Scaling a Creator business (11:06) - Biggest shift in individual branding (14:48) - Value of discoverability tools (16:51) - US and China key creator differentiators (25:10) - Thoughts on super apps (29:49) - Kid Content (34:00) - Catalog licensing model (35:30) - Syndication (36:35) - Where to connect with Dylan (37:00) - LinkedIn Channel
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