The Art of Social Media Creativity w/ Jon Youshaei
The Art of Social Media Creativity w/ Jon Youshaei  
Podcast: The Influence Factor by The Influencer Marketing Factory
Published On: Wed Mar 29 2023
Description: This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building. Jon's YouTube: https://www.youtube.com/@youshaei Jon's IG: @youshaei Jon's LinkedIn: https://www.linkedin.com/in/youshaei/⁠ 🌟 Leave a 5-star rating on ⁠⁠Apple Podcasts⁠⁠ and ⁠⁠Spotify⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠ 🎙️ Want to be a guest? Apply here: ⁠⁠https://bit.ly/3KYVEHD Show Note: (01:29) - Jon's career journey (02:30) - Creation mode (04:10) - Monetization framework (06:04) - Various channels for monetization (09:11) - Digital goods (12:04) - Created with Jon Youshaei (14:44) - Notable Creator stories (18:17) - Personal branding (22:24) - Are creators more popular than mainstream celebrities (28:02) - Varying formats (29:45) - YouTube's thumbnail (33:26) - LinkedIn channel (36:54) - First frame rule (39:10) - Vidcon x YouTube sponsorship (41:24) - Chipotle law (43:32) - Predictive analytics