How is Digital Commerce Transforming w/ Justin Smith (SamCart)
Podcast: The Influence Factor by The Influencer Marketing FactoryPublished On: Wed Feb 14 2024
Description: In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, dives into the world of digital commerce and the creator economy with Justin Smith, CEO of SamCart. They explore SamCart's mission to dominate as the top e-commerce platform for digital sellers, its transformative impact on the digital commerce landscape, and the role of AI in boosting conversions. Justin shares insights on creators selling their products, the influence of affiliate and influencer marketing, and unveils key takeaways from the 2023 Creator of Profits Report. Tune in for a glimpse into the future with discussions on AI-generated influencers and the evolving industry landscape. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow 🎙️ Want to be a guest? Apply here Show Notes: (01:23) - Justin's mission, achievements, and purpose (03:12) - The idea and aha moment for SamCart (04:45) - Changing the digital commerce landscape (06:34) - Trends in the Creator Economy (13:11) - Insights from the 2023 creator profits report (15:01) - Affiliate marketing and influencer marketing (18:21) - AI-generated influencers and the future Check out some of our previous episodes: Screen to Cart w/ Collette Winn (NBCUniversal) The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe) TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez Retaining Influence w/ Conor Begley (CreatorIQ) Creator Economy Insights Unveiled w/ Matt Navarra Influencer Activations that Drive Results w/ James Creech (Brandwatch) From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen Insider View of VidCon w/ Colin Hickey Funding the Creative Journey w/ Aaron DeBevoise (Spotter) Swipe Right on OkCupid Success w/ Michael Kaye The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan Decoding the Secrets of the Creator Economy w/ Avi Gandhi The Art of Social Media Creativity w/ Jon Youshaei Exploring the Influence and Impact of Reddit w/ Will Cady Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji) New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn) Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
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