The Gecko Effect
The Gecko Effect  
Podcast: Planet Money
Published On: Sat Jun 11 2022
Description: Years ago advertising was dominated by cars and beer. Today on the show, how a simple slogan and a talking gecko helped the insurance industry become one of the most dominant forces in advertising. Now, we're all living with the consequences. | Fill out our listener survey hereLearn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy