Steve Cole on the Market for New Cars
Steve Cole on the Market for New Cars  
Podcast: EconTalk
Published On: Mon Jun 09 2008
Description: Steve Cole, the Sales Manager at Ourisman Honda of Laurel in Laurel, Maryland talks with EconTalk host Russ Roberts about the strange world of new car pricing. They talk about dealer markup, the role of information and the internet in bringing prices down, why haggling persists, how sales people are compensated, and the gray areas of buyer and seller integrity.