The Essentials: Persuading People
The Essentials: Persuading People  
Podcast: Women at Work
Published On: Mon Apr 11 2022
Description: We all need to sell others on our ideas and offerings. Oftentimes that requires planning, perspective taking, and patience. A social psychologist highlights principles and tactics that’ll help you preempt colleagues or clients from doubting your expertise and get them to start or stop doing something.