Business Revolution: Tech, Talent, Purpose with Fortune Media CEO Alan Murray (#92)
Podcast: 3 TakeawaysPublished On: Tue May 10 2022
Description: Fortune Media CEO Alan Murray shares the dramatic changes in business today due to the tech revolution, which is disrupting so many businesses, and the purpose revolution which is causing companies to re-think what they should be doing. He believes that fundamental changes in the ways businesses operate today are forcing them to pay more attention to people and the planet. It used to be that 80% of the value of the Fortune 500 came from physical assets but now over 85% of the value is intangible assets including intellectual property, software, brand value and the human emotional connection that comes from brand value. Since intangibles, which is where the value lies today, are things that are much more closely tied to people - it's human ingenuity that creates the intellectual property, it's human emotion that creates the brand value and the brand connection - business leaders are paying much more attention to people. Alan shares how that is changing the purpose of corporations and the role of the CEO today. He also talks about how business has changed due to the pandemic, remote work, Black Lives Matter, rising inequality, global warming and the Ukraine Russia war.Unless businesses are responsive to their employees, their customers and their communities, Alan believes they will lose. The biggest changes, he says, are yet to come. His new book is Tomorrow’s Capitalist.
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