In episode #2746, we discuss the effectiveness of ad spend on events like the Super Bowl and Olympics, the use of technology for website enrichment and lead generation, the value of partnerships, and insights on frugality and unconventional marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Is the ad spend on Super Bowl or Olympics worth it?, and Disney+, Hulu, and Max streaming bundle (01:15) Is the ad spend on Super Bowl or Olympics worth it? It depends on whom you ask  (05:33) Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle (15:42) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2745, we discuss the power of memes and social media in driving stock prices, the importance of understanding the purpose of platforms like Kickstarter, the value of building relationships through podcasts, and the need for original and valuable content in podcast interviews and SEO.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: GameStop shoots up 91% off a meme, L'Oreal fails at Kickstarter, How VCs use podcasts, and more (01:15) Gamestop shoots up 91% off a meme (04:33) L'Oreal, a $250B company, fails at Kickstarter (06:57) How VCs are using podcasts to lure founders (11:18) Can you manipulate SEO results using LinkedIn Pulse? (15:17) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this episode, I interviewed Gary Vee (aka Gary Vaynerchuk) and discussed his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. We also tackled VFriends, his philosophies on life and business, and much more.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Gary Vee's Vision for Buying the New York Jets (08:56) The Importance of the Journey in Life and Business (27:33) Marketing Tactics for Businesses in Crowded Markets (35:21) The TikTokification of Social Media (36:45) The Value of Organic Social Media Expertise (37:15) The Value of Building a Personal Brand (39:07) The Art and Math of Marketing (41:22) The Importance of Hard Work and Self-Awareness (50:20) The Power of Content Creation (53:26) The Potential of Live Streaming and NFTs (01:02:02) Patience and Risk-Taking in Entrepreneurship (01:06:30) The Future of Marketing: Intuition and Technology   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2744, we discuss Amazon partnering with Instagram, Facebook, and Snap to allow consumers to connect their accounts and check out directly on social media platforms. We also tackle Apple's marketing strategies and building an audience through bold tactics.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) Amazon has cracked the code on social attribution (10:30) Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars and piano (14:34) Kid claps his way to 241k IG followers (16:54) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) Google's search dominance drops to a 15-year low (04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy (05:39) Google CEO on future of links, AI making Search quality worse (06:34) Screaming Frog now allows you to automate SEO (07:52) Google unveils new ways to reach streaming audiences (11:36) The AI tool infecting the media industry (17:30) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more (01:15) OpenAI is now developing a search engine (11:16) A company wants to buy Neil’s company (20:56) Is remote work hurting Americans' global job edge? (22:55) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Using Memos to Drive Speed and Accountability (01:26) The Importance of Speed in Organizations (03:22) Establishing Memos for Speed and Culture (08:08) Balancing Vulnerability and Confidence as a Leader (09:06) Writing Memos and Building the Habit (11:28) Diversifying Marketing Channels with Reddit and Quora (14:31) Challenges of Scaling Agencies and Implementing Processes   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers (01:15) Our thoughts on Alex Hormozi's content shift (08:41) Is 'giving value' overrated? (14:10) Underrated vs overrated marketers (17:23) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the details, and why extensive customer research is necessary for successful decision-making.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Why there will never be another Oprah, and Frame.io's $1.3B startup lessons (01:15) Why there will never be another Oprah (10:16) Frame.io's $1.3B startup lessons (26:00) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Unconventional Ways to Improve Sleep and Health (06:17) Temperature Management and Relaxation Techniques (11:09) The Future of Sleep and Health: Data and AI (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships (25:02) The Power of Word of Mouth and Building Trust (30:02) The Future of Sleep Technology: Advanced Features and Personalization (39:09) Living and Working Together (41:17) Setting Boundaries for Work-Life Balance (45:20) Inflection Points in Building a Hardware Business (51:56) Creating a Written Culture and Data-Driven Decision-Making (55:31) The Value of Board Meetings (58:37) Breaking the Rigidity of Fixed Meetings (01:03:01) Hiring for Greatness (01:08:00) The Intensity of Startup Life (01:12:14) A/B Testing Work Environments (01:17:12) Religion as a Marketing Strategy   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: 97% hit by Google's HCU, Newspaper publishers sue Microsoft/OpenAI, CNET+Best Buy, and more (01:15) 97% of these sites got hit by Google's HCU (08:54) Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement (11:08) CNET + best buy = new era for media? (12:59) 70% of millennials relating to creators over celebrities (24:13) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporations, and the varying adoption rates.      Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing (01:15) NVIDIA's Jenson Huang's unorthodox leadership style (07:43) How AI agents will change marketing (24:13) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2737, we discuss our podcast format changes and the impact on our audience numbers. We also talk about the challenges and economics of book publishing, the potential impact of inflation on marketing, and the current state of advertising revenue for platforms like Google, Pinterest, and Amazon.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Why book writing sucks (stats), Google Search revenue up 14% YoY, Pinterest shares soar 18%, & more (01:15) Introduction (07:29) Why book writing sucks (statistics)  (15:12) Google Search revenue increases 14% YoY to $46 billion  (15:17) Pinterest shares soar 18% on earnings beat, strong revenue growth (15:21) Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing (21:40) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this second AOA bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call designed to help agency owners like you accelerate growth and help you get to the next level so you live the life you want.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: A sneak peek of what our AOA hangouts look like (01:15) Introduction to the Coaching Call (01:45) The Power of Writing Memos for Clarity and Action (09:22) Exploring Offshore Talent: Pros and Cons (16:45) Preparing for the Impact of AI on the Industry Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2736, we discuss Shake Shack's promotion targeting Chick-fil-A, the growth of skool groups and communities, why Meta is opening up Quest OS to third-party hardware makers, the potential TikTok ban, the benefits and drawbacks of venture capital and the importance of reinventing one's business, and Amazon's offering of free content with Amazon Prime.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Shake Shack vs Chick-fil-A, TikTok ban strategies, Facebook's most important historic event, & more (01:15) How Shake Shack is out-marketing Chick-fil-A  (03:38) This Skool group makes $258,000/mo (06:48) Meta opens up Quest OS to third-party hardware makers (10:09) What to do about the TikTok ban (12:55) The single most important event in the history of Facebook (18:27) The Amazon 'oh by the way' offering  (20:19) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation (01:15) Express files for bankruptcy, plans to close nearly 100 stores (21:00)  Mark Zuckerberg's Personal Brand Transformation - Good Or Bad? (30:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2734, we explore how Search Generative Experience (SGE) affects various industries and user behaviors, while highlighting the genius behind Ferrari's exclusive marketing strategy. We also revealed the Mercedes-Benz G-Wagon at CES 2024, showcasing its futuristic 360° G-TURN feature.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: SGE's $40B ad impact, Ferrari's marketing genius, Electric Mercedes G-Wagon, and more (01:15) SGE has the potential impact over $40 billion per year in ad revenue for marketers (12:30) The genius of Ferrari's marketing (13:14) All-electric Mercedes-Benz G-Wagon (17:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2733, we discuss how MrBeast's new 40-minute video format, featuring a game show-style competition where people ages one to 100 compete for a $250,000 prize, evoked emotional reactions from viewers. We also talked about the origin story of Amazon Prime and the importance of taking bold bets in business.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How MrBeast's new content format caused me to cry and How Prime saved Amazon  (01:15) How MrBeast's new content format caused me to cry (07:44) How Prime saved Amazon  (14:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Wall Street rate-cut expectations, Meta ad woes, Burger King's rival tactic, SEO tips, & More (01:15) Wall Street rate-cut expectations (03:49) Attribution is somewhat unknowable (05:36) Meta advertisers claim sales are down and costs are up due to glitchy automated system (06:58) Burger king leveraged Mcdonald's for marketing using Rappi (10:20) The explosion of $3.75/hr virtual employees (11:33) Companies are now selecting individuals to be the face of their corporate brand (16:44) How to beat every Google SEO update (20:05) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more (01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views (11:53) Exploring Amazon's non-endemic ads (15:30) Kindle's success and Oprah's influence (17:43) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2730, we discuss the concept of copying in marketing and business, highlighting how many successful companies have copied features or ideas from their competitors. We also touched on the topic of new social media platforms like AirChat, the importance of subtitles in viral videos, the benefits of limiting screen time, and the role of experience in hiring.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How effective is copying as a marketing strategy? Well, let's look at YouTube Shorts, AirChat, and The number 1 factor for a viral video (01:15) How effective is copying as a marketing strategy? (04:44) AirChat (08:42) The number 1 factor for a viral video (17:48) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this episode, I welcomed Jason Cohen on the pod, the founder of WP Engine and Smart Bear, as he shares eye-opening insights that defy common startup norms. Why chase venture capital when you can build a billion-dollar empire on your own terms? Here’s what Jason revealed.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (10:09) Embracing Optionality in Business Strategies (31:18) Operating Like a Public Company (45:16) Continuous Customer Development (55:02) Creating a Company Culture for Personal Growth (01:03:34) Hiring and Accountability in Management (01:14:50) Finding a Niche in the AI Landscape   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2729, we explore various facets of personal and professional development, including lessons learned from a highly regarded event, where marketing insights and preparation habits of top podcasters like Andrew Huberman were discussed. We also share pieces of advice for agency owners on scaling their businesses through effective content creation, social media leverage, and networking within entrepreneurial circles.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more (01:15) Introduction (06:27) Content Creation and Social Media (09:00) Joining Entrepreneurial Organizations (11:45) Strategies for Scaling an Agency (14:21) The Significance of ACE Scores in Predicting Health Outcomes (19:55) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2728, we argue that while Google has stated that links are not as important as they used to be, we still believe that they play a significant role in rankings. We also discuss the use of user signals in search rankings and the need for Google to protect its algorithm, and shift the conversation to the WNBA and the potential for growth and increased pay for players like Caitlin Clark.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Google confirms links are not that important, Google’s CEO on what search will be Like in 10 years, and Does the WNBA actually have potential now? (01:15) Google confirms links are not that important (06:27)  Google’s CEO on what search will be Like in 10 years (13:12) Does the WNBA actually have potential now? (16:35) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and SaladPower.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa  (01:15) Market valuation in India (07:57) Marketing lessons from the human that ran the entire continent of Africa  (15:38) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2726, we discuss The Rock's impact on WWE by proposing to become the biggest villain, spiking viewership and sales. They also explore the fluctuating market behavior of Trump Media shares, the influence of tech reviewer MKHB on an AI company, the advantages of mergers & acquisitions for business growth, and trends in digital advertising, evidenced by Omnicom's growth and a record year for U.S. search ad revenues.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: The Rock returns to WWE, Trump Media shares surge, MKHB exposes AI company, and more (01:15) The Rock returns to WWE (04:40) Trump Media shares close more than 15% higher after days of declines (05:42) MKHB destroyed an AI company in 41 seconds (07:45) Companies that acquire vs companies that don't (14:29) Omnicom is off to a good start with 4% Q1 growth (15:43) IAB revenue report reveals back-half expansion (16:14) U.S. search ad revenues hit record $88.8 billion in 2023 (17:42) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2725, we explore the WooCommerce SEO migration disaster, WordPress acquisitions, the failure of the Amazon Fire phone, the rise of content creators as demand generators, the value of B2B brands, and the opportunities in the current economy for marketing and acquisitions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: WooCommerce SEO migration disaster, Content creators are the modern form of demand gen, Value of top 100 B2B brands up by 10% vs. last year, study finds (01:15) WooCommerce SEO migration disaster (07:45) Content creators are the modern form of demand gen (11:15) Value of top 100 B2B brands up by 10% versus last year, study finds (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this episode, I had a wide-ranging conversation Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's episode: How To ACTUALLY Get ANYTHING You Want (01:15) Introduction and Marie's Background (10:03) Trusting Your Gut and Following Your Intuition (32:37) The Power of a Strong Work Ethic (40:02) Building a Coaching Business and Engaging with the Audience (56:33) The Challenges of Writing a Book   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2724, we explore why long-form content remains vital for SEO and debunk the notion that SEO A/B testing is dead, showing its potential to dramatically increase organic traffic. We also cover the effectiveness of trend jacking as a marketing strategy and evaluate the financial returns from sports team sponsorships and events, which may not always be significant. We wrap up with a discussion on the rebranding of Staples Center to Crypto.com Arena.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Long-form content boosts SEO?, The return of SEO A/B testing, $7.6B revenue from the eclipse, & more (01:15) Does long form content still matter for SEO? (04:34) Is SEO A/B Testing Back? (12:00) The Eclipse helped generate 7.6 billion dollars in revenue (14:12) Is it worth having your company logo on a sports jersey? (18:20) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2722, we discuss why big brands like Mcdonald's and Nike sell experiences and feelings through storytelling, if the marketing industry is recovering, the challenges faced by ESPN due to cord-cutting, and the success of Instagram and YouTube as acquisitions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: What big brands sell, Mcdonald’s Netherlands billboards that smell like french fries, & more (01:15) What big brands actually sell (02:52) Mcdonald’s Netherlands put up unbranded billboards that smell like french fries (03:11) Is the marketing industry recovering? (08:56) The Instagram $1B acquisition revisited - how to think about m&a (18:53) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2722, we discuss the current experiments and tools we're working on in our marketing efforts. We talk about using AI tools to summarize popular articles and generate backlinks, to automate email outreach and social media content, and to build vibrant online communities.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Experiments we are running and Tools we are using (01:15) Experiments we are running  (12:00) Tools we are using (17:30) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this episode, I had David Perell – a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. David shares his passion for teaching writing, the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and David’s Background (09:38) Building an Audience through Unique Ideas and Intellectual Assets (31:16) The Influence of Faith on Philosophy and Work (44:02) The Pitfalls of American Idolatry (53:18) The Importance of Asking Big Questions (01:00:56) The Impact of Jesus on Western Civilization (01:08:06) The Power of Writing and Communication (01:19:18) The Importance of Reading and Writing   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2721, we shake up our usual format with a full 90-minute episode, exploring the staleness of interview formats, sleep optimization, M&A strategies in business growth, influencer marketing, speaker fees, the potential acquisition of HubSpot by Google, and more.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Interview podcasts getting stale, Robots: Tesla vs. Apple, Monetization strategies & more (01:15) Interview Podcast Getting Stale (16:18) Optimizing Sleep and the Counterproductive Nature of Over-Optimization (33:47) Private Equity and Buying Businesses (41:36) The Future of Robots: Tesla vs. Apple (50:27) Monetization Strategies: Building a Community (58:56) Money as a Tool for Personal and Family Goals (01:07:40) The Importance of Struggle and Character Building (01:16:26) JK Rowling's Influence and Impact (01:25:29) Erwan's Smoothie Collabs and Cultural Relevance (01:35:51) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2720, we discuss the growth of ChatGPT and its impact on Google, as well as the increasing opportunities for content creators in the digital space. We also touch on the importance of prompt engineering for AI-generated content, the polarization of wealth in the creator economy, and the need for editing and detail-oriented work to stand out as a writer.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: People are saying they no longer use Google; instead they just turn to AI solutions like ChatGPT, Creator payouts grew 17% YoY, and more (01:15) People no longer use Google, instead they just turn to AI solutions like ChatGPT (05:24) Creator payouts grew 17% YoY (10:05) 3 content marketing stats that will change how you create content (19:31) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2719, we cover marketing strategies like the benefits of dubbing videos into different languages, highlighted by Mr. Beast's success. We discuss the power of multilingual ads, the impact of media coverage and awards, and the influence of Forrester reports on sales. We also talk about the importance of choosing the right words for headlines to improve clicks, and conclude with marketing and relationship-building tips from Gary Vaynerchuk.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Impact of dubbing on MrBeast's YT is crushing, Each negative keyword adds 2.3% CTR, and more (01:15) Impact of dubbing on MrBeast's YT is crushing (08:30) Adding NYT best seller to ad increased CTR by 19% (09:55) Each negative keyword adds 2.3% CTR (18:00) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In this episode, I had Dr. Orion Taraban – a Psychologist, Men's Mental Health Specialist, and PsychHacks Podcast Host with 5M YouTube views per month. We discussed the challenges and dynamics of modern relationships. Among these are how online dating can decrease the likelihood of forming a relationship, the idea of being “monogamish,” and how marriages often fail because of unrealistic expectations.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) - Introduction and Background (01:22) - The Decline in Relationships and the Impact of Online Dating (14:23) - Questioning the Concept of Monogamy and Introducing Monogamish (29:47) - Different Desires and Needs in Relationships: Women Seeking Commitment, Men Seeking Access (37:22) - Understanding the 'Red Pill' and Effective Relationship Strategies (38:29) - Why Successful Women Date Mediocre Men (43:52) - The Reasons Behind Failed Marriages (50:39) - Exploring Relationships through Behavioral Economics (55:11) - The Art of Subtle Negotiation in Relationships (01:12:17) - The Role of Transactions in Relationships (01:15:34) - The Power of Instagram in Dating (01:18:27) - The Business Model of Orion Teraban (01:21:00) - The Vision for the Business (01:40:28) - The Definition of Love   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2718, we talked about sharing metrics publicly and the benefits and drawbacks of doing so. We also discussed the importance of relatability and the impact of sharing journey stories, as we share insights from a study on Google search results and discuss the significance of rich snippets, video content, and Google shopping.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s Topic: ConvertKit open metrics - good idea or bad idea?, How to lie with data - 91% all cause mortality, and We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use  (01:15) ConvertKit open metrics - good idea or bad idea? (09:51) We analyzed 12,037 sessions of 1013 people searching on Google to better understand how people use  (14:55) How to lie with data - 91% all cause mortality (18:55) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2717, we explored AI-related subjects, touching upon the emerging trend of integrating AI restrictions within agency contracts, and examining the transformative impact of AI on SEO and content creation strategies. We also addressed the legal complexities of copyright in AI-generated content, the rise of deceptive AI live stream scams, and the pressing necessity for rigorous verification of AI-generated materials.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s Topic: Brands add AI restrictions to agency contracts - behind the growing trend, Can Google truly detect AI content?, and Deepfake crypto scams (01:15) Brands add AI restrictions to agency contracts (04:04) Can Google truly detect AI content? (08:40) Deepfake crypto scams (16:27) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2716, we dive into key business strategies and marketing insights. We cover the dangers of depending too heavily on giants like Amazon and Google, stressing the importance of exploring diverse channels and platforms. We delve into the impact of creating catchy terms and acronyms on social media, the role of storytelling and unique content in engagement, and the nuances of measuring ROI. Highlighted too are the benefits of gift cards in marketing, the trend of leveraging current trends, and using podcasts for revenue.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Amazon $8M platform risk,  If you are going to use AI to write content you can’t forget about DRIVE, The ROI of 150M shortform views, We are at peak giftcard (01:15) Amazon $8M platform risk (04:27) If you are going to use AI to write content you can’t forget about DRIVE (08:09) The ROI of 150M shortform views (15:30) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2715, we delve into AI in sales, the ideal content length for social networks, balancing work and family life, optimizing thumbnails through A/B testing, Vanessa Lau's hiatus and return, and the pursuit of purpose and joy in content creation.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The ROI of AI in sales, Here’s the ideal content length for each social network (you’re not going to like the Facebook data), What’s wrong with our YouTube channel? (01:15) The ROI of AI in sales (06:25) Here’s the ideal content length for each social network (you’re not going to like the Facebook data) (12:20) What’s wrong with our YouTube channel? (16:09) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (02:23) Mission-Oriented Approach and Content Formats (07:39) Creating Compelling Content and Holding Audience Attention (09:09) Experimentation and Learning from Failure (11:30) Collaborating with Influencers and Partnerships (14:41) Hiring and Developing Talent (29:00) Dealing with Copycats and Protecting Originality (37:44) Investing in Up-and-Coming Creators (39:11) Unlocking Value and Participation (41:06) Balancing Work and Family (47:19) Building an Agency for Freedom (52:12) The Power of Audience and Distribution (58:02) The Importance of Compelling Packaging (01:06:29) Asking Hard-Hitting Questions (01:09:48) Leveraging Pre-Existing YouTube Audiences (01:14:28) The Shift to Long-Form Content (01:15:52) The Rise of Creator-Operators   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2714, we delve into Google and Yahoo's latest email marketing guidelines, addressing the adaptation challenges and underscoring the vital role of email marketing. We explore strategies for managing email clutter and emphasize the importance of crafting impactful email content. The conversation also delves into AI's influence on content creation, contrasting AI-generated content with human-crafted pieces, and discussing the challenges faced by AI startups amid stiff competition. We wrap up with insights on incumbents and disruption theory in the AI industry. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo, What Google’s new algorithm update tells us about the future of AI content, Stupid Pepsi ad, and Why startup building is different with AI (01:15) Your email marketing won’t work anymore unless you follow these 3 new rules from Google and Yahoo (07:15) What Google’s new algorithm update tells us about the future of AI content (10:57) Stupid Pepsi ad (13:21) Why startup building is different with AI (17:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2713, we discussed the evolution of ad agencies from their initial stages handling local mom and pop clients to securing large enterprise accounts, highlighting referrals, acquisitions, and the strategic advantage of offering diversified services globally. We explored how these factors forge stronger client relationships, enhance retention through high switching costs, and support an agency's growth across various revenue milestones—from $1M to over $1B. We also unpacked storytelling in content creation and its impact on viewer engagement, alongside the motivations behind influencers' endorsements.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue, and Why MrBeast is getting even more views today (01:15) The difference between an ad agency that does $1M, $10M, $100M, and $1B+ in annual revenue (10:14) The difference in how a $1M, $10M, and $100M company thinks about marketing (12:45) Why MrBeast is getting even more views today   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2712, we cover topics such as the Whole Foods and Yellow Fever controversy, dumb business deals like the Crypto.com Arena, the importance of smart business decisions and trade-offs, the impact of AI and the need for human involvement, and common questions and lessons from calls on topics like performance max, influencer marketing, content quality, social platforms, and outspending competition.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Yellow fever (Why Whole Foods had to sell), $700m crypto deal, Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls (01:18) Yellow fever (Why Whole Foods had to sell)  (5:36) $700m crypto deal  (10:19) Founders, want to pick our brain? No need, here are the issues and answers that are covered on 80% of my calls   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2711, we dive into the power of ad creatives on advertising ROI, sharing insights on how creativity is a rare gem that can set a brand apart. We discuss the strategic importance of playing to your strengths and bringing in new talents to address weaknesses.There's a special focus on the undeniable value of authentic content—how it competes with top-tier publications in reach and impact. We also share our personal journeys in leveraging expertise for marketing effectiveness.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's Topic: Andrew Huberman hitpiece has reverse effect, Ad Creative is a 12x ROI multiplier?, and Flexport’s CEO NYTimes OpEd (01:14) Andrew Huberman hit piece has reverse effect (04:45) Ad Creative is a 12x ROI multiplier? (13:25) Flexport’s CEO NYTimes OpEd    Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:     Single Grain NP Digital X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2710, we delve into LinkedIn lead generation strategies such as crafting compelling content, consulting with LinkedIn experts, fostering relationships, and showcasing successes. We also discuss Retention.com's distinct approach to capturing leads with software and the challenges of duplicating their sales strategy. The discussion broadens to missed acquisition opportunities and the timing for selling. Lastly, we look ahead at Google and OpenAI's futures, especially their effects on search and affiliate marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 2500 LinkedIn leads on Retention.com, When should you sell?, The end of Google? (01:15) Generating Leads on LinkedIn (07:42) When should you sell? (15:18) Is this the end of Google? (19:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2709, we discuss the impact of recent Google AI updates on websites, highlighting winners like TechTarget and TechRadar and losers relying solely on AI-generated content. We also share a study showing non-human-generated images receiving more engagement than AI-generated ones.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Biggest winners and losers of Google AI Spam Update, 95% of agency work will be taken by AI, Do AI-generated images generate more or less engagement? (01:15) Biggest winners and losers of Google AI Spam Update (05:05) Parasite SEO and the May 5th Update (07:57) The Impact of AI on Marketing Agencies (11:21) AI-Generated Images and Engagement  (15:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions. Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more (01:18) The Impact of Posting Clips on Social Media (04:20) The Decline of Movie Theaters (05:18) The Importance of Attention and Engagement (06:13) Partnering with Influencers for Marketing (07:09) Exploring Different Marketing Channels (08:06) AI Tools for Gift Giving (09:57) The Value of Handwritten Notes (11:49) The Effectiveness of Community Acquisitions (15:18) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.   Watch the full interview here: https://youtu.be/Fcq5V2D-euI   TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How Pat Flynn Built Deep Pocket Monster to 850k Subs In A Blink Of An Eye (01:53) Introduction and deep pocket monster (03:15) Card party events (05:42) The fallacy of view chasing (08:21) Creating a community experience (12:45) Growing the event and world records (16:02) The cost and value of events (25:37) The power of long-form content   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more (01:18) Gartner predicts search traffic will drop 26% (02:42) Alternative platforms and the growth of social networks (05:23) The limitations of newsletters as standalone businesses (06:45) The impact of recessions on sponsorships (08:34) Newsletters as marketing channels (10:24) The marketing genius of Bitcoin and the demand for crypto newsletters (11:21) The growth of Bitcoin ETFs and the inflow of assets (14:02) The success of Bitcoin and the power of a good product (16:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more (01:18) How much are CEOs actually worth? (04:59) The cost of LinkedIn services (06:06) The role of AI in sales development (08:23) The changing landscape of inbound sales (11:19) The combination of AI and human touch (12:42) The importance of taste in content creation (15:30) Creating impactful stories (16:25) Expressing personal opinions (16:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more  (01:18) Zapier's traffic jump secret from 1.2 to 6.3M monthly visits (03:05) Discussion on the conversion rate of traffic from chat GPT-related pages (03:57) Speculation on the percentage of revenue generated by chat GPT-related pages (05:41) Neil Patel believes chat GPT-related pages drive less than 5% of revenue (06:21) Importance of internationalization and cultural adaptation for success (07:26) Most people are not willing to do the work to achieve certain benefits (10:05) Tyler Perry halts $800 million studio expansion after seeing AI capabilities. (10:39) AI's cost-saving potential is a major game changer for companies. (11:13) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes. (12:21) AI can build an entire customer acquisition system for SMBs. (13:43) Pay-for-performance marketing agencies will see increased efficiencies with AI. (14:55) M&A opportunities arise from identifying companies lacking AI efficiencies. (15:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Being the CEO is the worst job ever (01:18) Elon Musk's sues OpenAI (05:04) The trade-offs of Tesla cars (05:57) OpenAI's mission and board of directors (06:45) Elon Musk's lawsuit and its implications (09:03) The role of a CEO (10:00) The vision for the company (11:40) Managing finances and vision (14:40) Work-life balance as a CEO (15:34) The challenges of being a CEO (16:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more (01:55) Examples of using GPTs at work. (07:51) The most valuable media channels. (09:47) Bringing people to the point of sale. (10:30) Partnering with influencers for maximum impact. (14:22) Controlling attention and selling products. (15:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.

Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.    Watch the full interview here: https://youtu.be/dticDXdRuh8    TIME-STAMPED SHOW NOTES: (00:00) Wearing the hat: winning the biggest deal (01:37) Building epic gardening (05:37) The botanical interests deal (11:22) How wearing the hat made a difference (14:14) Getting into gardening (21:23) YouTube's impact on business (23:34) Acquiring blogs for growth (27:52) Structuring a deal Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Leave Some Feedback:    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it? (01:05) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock. (03:24) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car. (05:49) Eric and Neil discuss the bankruptcy and downfall of Vice media company. (09:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation. (12:40) Eric Siu shares the success of Semrush's SEO strategy. (16:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads (01:05) What a TikTok Ban means for advertisers and marketers (05:30) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section. (08:00) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses. (10:00) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends. (11:57) Eric shares a tweet about a controversial Advil commercial promoting pain equity. (13:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast (01:18) Neil Patel explains TikTok's new feature for keyword insights (02:41) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search (03:53) Eric Siu talks about the potential ban of TikTok in the US (05:40) Eric Siu mentions that all social platforms collect user data (07:32) Eric Siu discusses the retaliation between the US and China in terms of social platforms (11:00) Neil Patel introduces the topic of ideal posting frequency for social networks (14:30) Eric Siu discusses the benefits of being on a big podcast. (17:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (01:18) Eric introduces the topic of Retell AI and its potential impact. (04:13) Neil shares his experience with a dental appointment and AI technology. (08:04) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI. (11:08) Consumer's awareness plays a big role in marketing (14:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company’s marketing plan, and more (01:15) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise. (03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry. (6:45) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings. (07:25) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent. (09:05) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images. (10:18) Pronouns likely do not affect website rankings. (11:01) Political issues are impacting marketing decisions. (15:27) Organizations are making drastic changes based on personal beliefs. (17:02) Gemini's prompt for diverse images sparked controversy. (18:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.   Watch the full interview here: https://youtu.be/kdnX63OEP5I   TIME-STAMPED SHOW NOTES: (00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people. (06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager. (08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house. (10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company. (12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA. (14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities. (16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones. (18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team. (20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses. (22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice. (25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in. (27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups.   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES:     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more (00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK (01:54) Eric mentions that economists can revise numbers and classify past recessions (04:44) Neil believes that AI-generated content is not yet able to produce high-quality content (05:15) Neil predicts that AI content creation will improve in a few years (06:49) Eric discusses the importance of storytelling and impactful points in content creation (08:06) Eric shares his experience of a successful webinar setup with Nathan Latka (08:55) Eric mentions the participation of the CEO of theretention.com in the webinar (09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar. (09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar. (10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar. (10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing. (11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews. (12:19) Neil Patel explains why they don't require video participation in their webinars. (13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies. (14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach. (16:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.   Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate (00:19) Business model of managing influencers on platforms like OnlyFans (01:15) Discussion on the potential profit and team size of the agency (02:15) Importance of focusing on basic needs and industries with longevity (03:23) Example of a billionaire in the water industry (04:07) Success story of a company in the furniture industry (06:42) Problem with excessively long podcasts and the need for focused conversations (07:38) Conclusion and feedback request from the audience (07:37) People going long with podcasts for more listens (08:15) Problem with podcasts is the same guests and contradictions (08:46) Eric's podcast has been around longer than Neil's kids (09:19) Having a unique angle is important for podcasts (09:52) Branding is the real moat in business (10:29) Casper, Allbirds, and Peloton's unit economics broke (11:02) Quality and brand separate companies like Fenty and Jordan shoes (11:54) Casper, Allbirds, and Peloton failed to build community and brand (12:17) Albird's revenue is tiny compared to Nike (13:15) 23andMe stock down 92% due to lack of recurring business model (14:06) Eric Siu and Neil Patel discuss the success of Liquid Death (14:43) Liquid Death CEO responds to Coca Cola's ad request (15:26) Eric Siu and Neil Patel discuss the importance of building a brand (16:28) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in small businesses.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:32) Neil Patel advises focusing on the channel driving the most traffic and sales for competitors. (01:24) Eric Siu emphasizes the importance of finding where the target audience hangs out. (02:49) Neil Patel mentions using Chat GPT to identify the ideal customer and their preferred platforms. (03:51) Eric Siu shares a method to get Google Gemini to write like you. (05:11) Neil Patel suggests using Gemini with blog posts to train the system better. (06:27) Eric Siu discusses Mark Zuckerberg's belief in making decisions and being involved in many areas. (07:30) Neil Patel relates this approach to Amazon's strategy of involving the founder in idea development. (08:46) Eric Siu humorously refers to Neil Patel and Dharmesh Shah's lack of direct reports as the "Indian billionaire way." (09:29) Neil Patel admits he is a terrible manager and prefers being an individual contributor. (10:10) Neil Patel enjoys taking matters into his own hands and getting things done. (10:56) Neil Patel emphasizes the importance of seeking feedback from others, even for individual contributors. (13:10) Eric Siu discusses the "zone of genius" exercise and shares his own areas of expertise. (13:58) Neil Patel focuses on strategy and enjoys it the most. (14:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings—using narratives instead of PowerPoint presentations—to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to run your company like Amazon and Why Google and Microsoft Are Laying Off People  (01:02) Eric explains how Amazon replaced powerpoint presentations with written narratives and memos to encourage clear thinking. (01:32) Eric shares his experience implementing the memo-writing practice in his own company. (02:04) Eric gives an example of a memo he recently wrote and how it helped clarify the company's goals. (03:10) Eric explains the process of reading memos during meetings at Amazon. (04:34) Neil mentions Amazon's focus on hiring talented individuals with strong systems and processes skills. (06:00) Eric shares that Amazon pays most of its employees in stock and limits salaries to $160,000 to align long-term interests. (06:49) Eric reveals that Amazon no longer relies on traditional reference checks during the hiring process. (08:03) Neil discusses his company's approach to reference checks and the value of (negative feedback. (08:04) Reference checks can save you from making a bad hiring decision (09:09) Amazon's Bar Raiser program focuses on hiring people smarter than you (09:57) Amazon's hiring process is thorough and values-driven (10:33) What works for Amazon may not work for everyone (11:08) Azure's growth is outpacing AWS (11:57) Google and Microsoft may be cutting costs to increase profitability (12:30) Keep investing in valuable skills and providing value to succeed (12:51) Make a company more money to earn more money (13:14) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50% (01:14) Mega Hit App: Finding inbound clients and sponsors (03:17) YouTube thumbnail coaching call with Mike Stack (04:05) Testing new thumbnails for higher click-through rates (07:48) Enriching lead data for better targeting (08:06) Collecting additional information for effective sales pitches (08:18) Qualifying leads and sales pitches for decision-makers (08:39) The process of creating proposals and presentations for clients (09:36) The extensive follow-up process and multiple touchpoints in enterprise sales (10:24) Targeting seven to eight-figure contracts in enterprise sales (11:06) Testing different sales strategies and approaches (11:33) Generating leads through RFPs and homework assignments (12:11) Monetizing YouTube ads and boosting CPM (13:37) Enabling gambling and alcohol ads to boost CPM (14:15) Evaluating the revenue from YouTube ads (15:09) Using mid-rolls and promoting offers in podcasts (16:02) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.   Watch the full interview here: https://youtu.be/ew91lnFKYyI   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Patrick Campbell's background and introduction to his expertise in relationships (03:12) Importance of weekly one-on-one meetings with your partner (04:08) Setting boundaries and shared vision in a relationship (07:00) Conducting off-site retreats to discuss goals and aspirations (10:01) Conclusion and benefits of implementing relationship frameworks (11:24) Importance of alignment and shared values (12:05) Finding peace and contentment in life (14:40) Money does not solve emotional problems (15:45) Cutting out toxic loved ones (18:18) Existential crisis after selling a company (19:37) Learning to navigate wealth and deploy capital (20:24) Anxiety around money even with significant wealth (23:09) The value of frugality for entrepreneurs (24:52) The importance of challenging hard and fast rules   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+) (01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive (01:39) Eric Siu and Neil Patel talk about their social media habits (02:09) Neil Patel shares his experience with streaming services and ads (03:39) Neil Patel explains the intention-based nature of Google searches (04:05) Neil Patel compares the ad revenue generated by Meta and Google (04:58) Eric Siu mentions the myth that SEO is dead (05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come" (06:01) Neil Patel talks about the misconception that more creative equals more effectiveness (06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content (07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors. (08:06) Neil Patel dispels the myth that SEO and email marketing are dead. (08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business. (09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort. (10:48) Eric Siu shares examples of successful one-person companies generating significant revenue. (11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company.   (13:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Biggest SEO losers of 2023, You’re wasting your time on SEO, and Why we’re doing an agency owner’s association (00:42) Traffic is decreasing, but people are still searching for stuff. (02:23) SEO is not dead, but the old school approach is ineffective. (03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links. (05:24) Building a brand is crucial for SEO success. (07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings. (08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners. (09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy. (09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth. (10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn. (12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients. (13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers. (14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.   (17:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number of followers rather than ratings and reviews, as it directly impacts the podcast's ranking. We also emphasize the need for consistent, high-quality content and stress the importance of retaining listeners through engaging episodes. Additionally, we touch upon the power of generative AI and its potential to revolutionize various industries.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad? (00:31) Strategy to hit a million podcast downloads (01:36) The importance of getting followers on Apple Podcasts (03:03) Increase in unique listeners after climbing the charts (04:44) The value of snipping audio content (06:03) Stats on web pages with zero Google traffic (07:20) Collaboration with the Perpetual Traffic podcast (08:38) Neil Patel and Eric Siu discuss the viability of Gen AI (09:12) Bill McDermott's quote about investing in Gen AI (09:36) Cutting support staff and sales due to unit economics (10:26) Differentiating between fads and the underlying technology of AI (11:05) Adapting to technology or getting left behind (11:29) Neil Patel's social media success with new and specific topics (13:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and the insider secrets of email marketing for 2024 and beyond.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024  (01:01) Eric and Neil launch the Agency Owners Association (01:56) The rise of deep fake scams and the need for blockchain technology (06:34) Neil shares a personal experience with a deep fake scam (08:13) Blockchain's resurgence and potential (08:31) Neil and Eric discuss the resurgence of blockchain and investment opportunities. (09:10) Matt Paulson shares email marketing secrets for 2024 and beyond. (10:06) Tips for improving email open rates and list hygiene. (11:24) Techniques to monitor and improve email deliverability. (13:26) Neil shares his simple email marketing playbook. (14:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned from the retreat, including the importance of focusing on the middle 60% of the sales funnel, the value of effective follow-up with leads, and the power of negotiation tactics in business deals. We also touch on the concept of buying towns as a unique investment strategy.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Exposing Secrets From a Founder's Retreat (01:34) Discussion on the importance of middle-of-the-funnel marketing (02:54) Implementing lead-to-auto message and nurturing conversations (05:36) Debate on removing budget from agency websites (07:09) Importance of retreats for learning through osmosis (07:58) Discovering that some successful individuals are actually in debt (08:40) It's not a profitable business. They use a lot of cash to buy other businesses. (08:56) Many companies have their net worth tied up in non-liquidatable stocks. (09:27) Syed's negotiation tactic involves using an assistant to make it seem like he has no time for demos. (10:06) Neil Patel suggests having a team handle demo calls and ask for the best price. (12:01) Eric Siu shares how Al Doan buys towns, but it's unclear what he does with them. (13:33) Some members of the group own stakes in towns, though not in expensive areas. (14:36) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on index funds. He explains the compounding effect of wealth and the benefits of reaching $100K net worth.    Watch the full interview here: https://youtu.be/V4iPHetTgaI   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Introduction to Humphrey Yang (03:04) Opportunities for making more money (04:56) The benefits of job hopping (06:47) Personal experiences with job changes (09:36) Building wealth through saving and investing (13:16) How to become rich (19:19) Strategies to reach $100K net worth (21:13) The importance of owning assets (23:40) Asset allocation and real estate   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more (00:35) Utilizing long-form YouTube ads with high watch times (02:16) Running ads to other YouTube videos for engagement (03:14) The 711 four rule for customer engagement (03:48) Introduction to Rachel Miller's AI product, Busy AI (05:10) Using Opus Pro for creating short-form videos (07:30) Using AI-assisted content for blog posts and SEO (09:22) Selling on platforms instead of driving traffic to websites (10:10) Kasim discusses the benefits of staying in an app for engagement and meaningful data (10:57) Ralph shares his experience using video ad sequences on YouTube (12:39) Ralph emphasizes the importance of thinking through sequences and understanding that people's actions are chaotic (13:54) Eric mentions the challenge of tracking offline purchases influenced by online research (15:13) Kasim talks about the Lindy effect, a principle of longevity (15:27) Eric recommends the book "Make Your Brand Legendary" for insights on building a legendary brand (20:49) Neil shares his insights on hiring amazing talent and the importance of cultural fit (21:54) Neil Patel: Leaders should be able to train and bring up lower-performing employees (22:36) Neil Patel: Most of the time, you'll have 10% A players in your organization (23:36) Find more about Marketing School and Perpetual Traffic hosts online   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the articles on Google News originate from left-leaning news websites, while only 3% come from right-leaning websites. We express our concern about the absence of neutrality in the algorithms and AI that dictate the content users encounter, highlighting the potential for censorship and control of information.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Google's huge flop with woke Gemini, Google’s search results getting worse, and Google News showing political bias (01:03) Eric Siu and Neil Patel emphasize the importance of neutrality in coding algorithms and AI. (02:11) Eric Siu mentions Elon Musk's statement on the price of buying Twitter for restoring freedom. (02:23) Neil Patel talks about the censorship of a short video on marketing school. (03:26) Eric Siu and Neil Patel discuss the removal of the image feature from Google Gemini. (04:22) Neil Patel mentions a tweet about programming algorithms for Gemini to be "woke." (05:36) Eric Siu and Neil Patel discuss the influence of media companies and propaganda. (06:18) Eric Siu mentions Trump selling gold shoes and nfts. (07:35) Eric Siu highlights the power of Trump's brand and his ability to sell various products. (09:02) Neil Patel discusses the lack of revenue and negative value of a business. (09:10) The power of branding and the stock market performance of a company. (09:45) Neil Patel shares his experience using Google as a search engine and the issues he has encountered. (10:56) Neil Patel expresses frustration with Google ranking other people's content over his own. (12:32) Neil Patel discusses the bias and potential manipulation in Google search results. (14:29) Eric Siu states that merit is the only form of discrimination that matters. (15:14) Neil Patel talks about hiring based on qualifications and performance rather than personal characteristics. (16:11) Eric Siu discusses the effectiveness of remote work for high performers. (16:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more (00:14) Brands are shifting from performance marketing to brand marketing. (01:39) Shifting conversion-based ads to consideration and awareness campaigns. (03:29) Creating brand and conversion audiences for better results. (04:48) Strategy works well for mid-sized brands, not for smaller or enterprise brands. (06:43) Attribution in digital marketing is unreliable and lacks data. (08:28) Agencies often provide misleading data and metrics. (09:53) Full-funnel marketing is essential in a world with limited attribution. (11:00) Top of funnel traffic compressed, need to spend where you can't see. (11:51) Need to spend on impression-based ad channels and a full funnel. (12:17) Sales cycles are longer than 30 days, need to zoom out and analyze beyond 90 days. (13:26) Impact of campaigns can be seen downstream beyond 90 days. (14:08) Controversial take: business coaches are the stupidest things ever. (14:34) Platforms like Facebook and Google don't accurately measure return on ad spend. (15:53) Data and analytics are important but can't measure everything, rely on directional movement. (17:25) Leap of faith required for top of funnel campaigns, patience and incremental spending. (19:32) Importance of good agencies in navigating data and analytics. (20:33) Hope to be among the remaining agencies in the industry. Go to https://www.marketingschool.io to learn more!   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    Connect with Kasim on Twitter and Connect with Ralph on LinkedIn   TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more (00:13) Ralph shares his experience of buying a podcast and the valuation process. (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice. (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue. (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators. (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance. (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes  (00:26) Marketers spend on Super Bowl ads for branding, not ROI (01:17) Super Bowl ad costs breakdown (03:00) Kanye West's $7 million Super Bowl ad (03:55) High-quality production not necessary for high ROI (04:24) Tech companies pledge to combat election-related deepfakes (05:31) Company loses $25 million to a deepfake scam (06:12) Importance of having internal security team and cyber insurance (07:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding goodwill, emphasizing the need to avoid the frustration coefficient that can hinder progress. He also shares insights on the power of compounding, the challenges of passing on generational wealth, and the value of learning from historical patterns. This conversation provides valuable lessons and perspectives for both aspiring and experienced investors.    Watch the full interview here: https://youtu.be/O5VhhH0Aky8   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Syed Balkhi defines himself as a blogger who helps people build better websites using WordPress. (01:18) Syed Balkhi discusses the concept of running a profitable business every year to achieve a continuous exit. (02:46) Syed Balkhi shares his belief that most businesses won't hit venture scale and advocates for running profitable businesses. (04:41) Syed Balkhi explains the value of masterminds and peer groups for personal and professional growth. (04:58) Syed Balkhi advises teenagers and young adults to start building a network by following people they admire. (06:03) Syed Balkhi discusses the different benefits he gains from various mastermind groups and forums. (07:58) Eric Siu and Syed Balkhi highlight the importance of persistence and continuous effort in networking and meeting influential people. (08:49) Syed Balkhi introduces the concept of the frustration coefficient and warns about its negative impact on decision-making and relationships. (09:59) Syed Balkhi advises practicing radical candor and addressing frustrations directly to interrupt negative compounding. (13:29) The power of compounding goodwill and giving unconditionally. (14:43) Going deep instead of wide in networking and learning. (16:11) The structure of Awesome Motive as a management company. (17:07) The importance of alignment with founders and minority stake deals. (19:56) The driving forces of incentives and insecurities in human behavior. (20:47) Two driving forces shaping human behavior: insecurities and incentives. (24:59) The importance of empathy and aligning goals with team members. (26:07) Viewing acquisitions as a more lucrative alternative to paid media. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora. The conversation delves into the hype and long-term potential of AI, the limitations of generative AI, and the role of prompt engineering in maximizing AI output. We also touch upon the future of YouTube as a search engine, the risks associated with AI companies, and the importance of strategy and quality content in marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Sora causes Adobe to lose $18 billion dollars in 1 day,  The best way to make money in AI isn’t to create something like ChatGPT… (00:16) Adobe stock loses $18 billion in market cap due to Sora. (00:32) AI is overhyped in the short term, underhyped in the long term. (01:01) Sora can create a 1-minute video based on a prompt. (01:43) AI-generated content lacks engagement compared to human-created content. (02:17) Generative AI lacks editing capabilities, limiting its usefulness. (03:02) Creating AI projects like Chat GPT requires significant investment and talented engineers. (03:35) Jasper, an AI content writer, struggles to compete with Chat GPT. (05:02) Prompt engineering is a valuable skill in the AI field. (06:09) Selling multiple services reduces churn for agencies. (07:38) YouTube's Gemini AI can crawl and analyze video content. (08:22) Neil and Eric discuss the popularity of YouTube and Google (09:06) Neil and Eric share their experiences with YouTube optimization (10:17) Neil suggests starting a new YouTube channel if stuck in YouTube jail (10:29) Neil explains the importance of producing quality content for YouTube (12:01) Neil and Eric discuss investing in AI stocks for the next ten years (12:29) Neil and Eric both choose Microsoft as their top AI stock (13:18) Eric explains why Microsoft is a strong AI investment (13:43) Eric highlights Microsoft's ownership of Skype, LinkedIn, and Xbox (14:12) Eric discusses Microsoft's involvement with OpenAI (14:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School. (00:23) Ralph introduces himself and his agency, Tier Eleven. (03:18) Kasim talks about the challenges agencies face and the need for value-producing services. (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees. (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services. (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms. (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit. (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate. (12:03) Percentage of media model can still work if providing value. (13:06) Agencies need strategy and problem-solving skills to provide value. (14:54) Agencies' value and multiples are more realistic now, not artificially inflated. (16:10) 15-20x multiples for agencies will not come back. (16:49) Platforms will win with automation, agencies need to find value outside of that. (17:50) Charging per meeting, page, or lead can be an alternative pricing model. (19:13) Big corporations prefer fixed costs, not performance-based pricing. (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided. (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models. (22:23) SMBs struggle to afford comprehensive agency services. (23:19) Agencies need to understand the value of each customer to determine pricing. (25:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivotal roles in generating significant revenue. The discussion also explores the importance of sharing content across various platforms and underscores the value of engagement, even in its minimal form. Furthermore, we emphasize the significance of focus in attaining success and shed light on the role of luck in business ventures. Lastly, we touch upon the future of advertising and discuss the potential impact of technologies such as Apple's Vision Pro.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media (00:40) Mr. Beast's revenue per view and video performance (01:30) Mr. Beast's leveraging attention for more engagement (02:17) Introduction to View Stats, a YouTube analytics tool (03:39) The profitability of "ugly" businesses (05:15) Examples of successful entrepreneurs with "ugly" businesses (06:02) The importance of focus for success (07:46) The role of luck in business success (08:59) Examples of lucky acquisitions: YouTube and Instagram (09:30) Google's product updates improved YouTube's success. (09:49) Graph shows decline of newspaper advertising due to Google's rise. (11:01) Facebook and Netflix monetize through ads. (11:45) Amazon integrates ads into shows and movies. (11:59) Neil Patel's experience with Apple Vision Pro. (12:45) Discussion on the potential of AR and VR technology. (13:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of getting employees to adopt new technologies. Overall, they emphasize the importance of storytelling, creating engaging content, and staying up to date with trends.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content (00:43) Neil expresses frustration with the marketing efforts of his agency. (01:41) Neil explains his new content creation process and distribution strategy. (02:38) Eric and Neil discuss the effectiveness of reading tweets in their videos. (04:06) Eric introduces the concept of eavesdrop marketing and shares an example. (06:18) Neil cautions against jumping on trends for marketing purposes. (06:47) Eric shares the statistic that 30% of Zapier employees use AI zaps. (07:44) Neil and Eric discuss the benefits of employees learning and using AI. (08:52) Neil Patel discusses the adoption of new strategies by others in the industry. (09:03) Eric Siu mentions the misconception that everyone has the same energy as founders. (09:26) Neil Patel shares his thoughts on finding employees with more energy than the founder. (09:54) Eric Siu suggests saving the discussion on characteristics of great content for the next episode. (10:29) Neil Patel lists qualities of great content, including incorporating storytelling and optimizing for social sharing. (11:21) Neil Patel emphasizes the importance of having a great hook in content. (11:44) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimizing for the journey rather than just the destination.   Watch the full interview here:  https://youtu.be/vuwfio0Uw4Y   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Nathan Barry introduces himself and his journey from software designer to software founder (02:57) Nathan Barry discusses his passion for flying and the process of getting a pilot's license (06:43) Nathan Barry expresses his goal of using flying for both personal and work-related purposes (08:14) Nathan Barry discusses the limitations and considerations of owning a larger plane (09:49) Eric asks Nathan about the payment structure for the pilot. (12:30) Nathan talks about his podcast and the journey of building an audience. (14:02) Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product. (15:08) Nathan explains the power of an audience in promoting and selling products. (16:03) Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience. (18:19) Nathan talks about the three rules for building an audience and creating enterprise value. (19:46) Nathan shares his experience building ConvertKit and its long-term enterprise value. (20:05) Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses. (21:25) Nathan Barry shares his perspective on monetization options for creators.   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Connect with Kasim on Twitter and Connect with Ralph on LinkedIn    Check out more of    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more (00:18) SGE responses may not be sufficient for hiring decisions (01:24) Google may provide citations, but unsophisticated buyers may not seek them out (02:49) Google's citation system may not accurately reflect the value provided by content creators (04:17) SGE may affect website traffic, but the extent is uncertain (05:31) Google will prioritize maintaining its search ecosystem over short-term earnings (06:26) Google's playbook involves testing changes on a small scale before full implementation (06:49) Google cannot afford to cut off traffic as it depends on content creators (07:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2677, we discuss Sam Altman's ambitious plan to raise $7 trillion for a chip mission and Jack Altman's fundraising efforts for his startup and philanthropic endeavors. We also explore the trend of entrepreneurs transitioning into venture capital and the challenges and misconceptions associated with starting a fund. Emphasizing the importance of being aware of platform risks and diversifying marketing efforts across multiple channels, we delve into the complexities of these strategies. Additionally, we share insights on the content creation landscape, highlighting the need for high-quality, engaging content to stand out in a saturated market.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media (00:17) Neil doubts Sam will get more than $5-10 billion. (01:42) Jack Altman raised $150 million for alt capital. (02:06) Is raising a fund the right move after your business? (03:35) Being a venture capitalist is a grind. (06:31) Meta cut off third-party access to Facebook groups. (07:29) Platform risk and the importance of building your own audience (08:12) The misconception of social media content and the need for quality (09:19) The impact of creating poor content on social media (09:54) The increasing bar for content quality and the effort required (10:52) The challenge of standing out in a crowded content landscape (11:27) Using LinkedIn thought leader ads to target your ideal audience (12:03) The struggles of agency owners and the need for more leads (12:27) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into the details of the interview, including the viewership numbers and the different platforms on which it was streamed. We also discuss the rise of new media and the shift in power from traditional news networks to independent media companies. We explore the importance of controlling the narrative in marketing and media, drawing parallels to historical examples. The episode concludes with a discussion of the upcoming Super Bowl and the exorbitant costs of advertising during the event.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products (03:25) Tucker Carlson's subscription plans on his website (04:33) Speculation on Tucker Carlson's revenue from subscriptions (05:50) Power shift to new media and control of narrative (06:40) Neil Patel suspects that Russia controlled Tucker Carlson's interview with Putin. (07:39) Everyone, including companies, tries to control the narrative. (08:14) The YouTube interview with Putin likely has over a billion views globally. (09:24) Super Bowl commercials cost millions of dollars, including additional expenses for airtime. (11:40) Media sites are shifting away from subscription models due to poor content quality. (12:23) Tucker Carlson's decision to bet on himself instead of accepting a $100 million deal. (12:47) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Best Type of Fame to Get the Most Money (00:06) Neil's opinion on the best type of fame: Being well-known in a massive total addressable market (TAM) (00:32) Kylie Jenner's fame in the beauty industry (01:11) Eric's opinion on the best type of fame: Niche fame for industry recognition and privacy (02:00) Neil discusses the challenges of monetizing fame in a wide audience (03:33) Eric shares an example of a niche audience with potential for monetization (03:59) Neil highlights the importance of a niche with a large TAM for profitability (04:28) Discussion on Sam Altman's niche fame and potential for future recognition (05:35) Conclusion: Balancing fame, privacy, and profitability (06:00) Neil mentions Brian Dean's new YouTube channel for exploding topics (06:29) Neil describes the content of Brian Dean's first video and its relevance (07:23) Neil emphasizes the financial potential of building non-personal branded companies (08:02) Eric adds an example of a factory that produces products for a lower cost (08:50) Eric clarifies the limitations of accessing the factory mentioned (09:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his favorite marketing hack for landing big clients, highlighting the effectiveness of utilizing podcasts for networking with high-profile executives. We examine the technique of using podcasts not only as a platform for thought leadership but also as a stepping stone for relationship-building and business opportunities. Focusing on authenticity and standout content, we explore the critical role of content quality in the age of algorithms that prioritize genuine and engaging material.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: My favorite marketing hack to get big customers, Social media is becoming a democracy,  How Sam Sulek gets millions of views & more (00:35) Hitting up well-known executives through LinkedIn (00:59) Interviewing executives and discussing their business (01:37) Asking executives for introductions to potential customers (02:19) Example of using podcasts to sell a company (03:15) Gathering a community around your podcast (04:17) Using social networks to reach out to potential guests (06:06) The democratization of social media and content quality (07:28) YouTube algorithm rewards merit-based content (08:33) Examples of successful content creators on TikTok and YouTube (08:41) Eric and Neil discuss Sam Sulek's interesting content and his success on YouTube. (09:24) Eric mentions Kevin Esprito and his gardening YouTube channels, highlighting the importance of authenticity in content creation. (10:34) Neil shares the alarming statistic that 94.29% of web pages tracked by ubersess and answer the public receive no organic traffic from Google. (11:41) Neil emphasizes the need for authentic and amazing content to stand out in the saturated market. (12:29) Eric compares Instagram reels, TikTok, and YouTube shorts to a slot machine, emphasizing the importance of consistency and quality in content creation. (14:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and insights behind this growth, delving into topics such as content quality, effective hooks, audience retention, and the significance of consistency. Neil also shares his content framework and how it has transformed their view count.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more (04:54) On YouTube views, consistency, and growth. (07:59) Test hooks at a bar or online. (10:50) Selecting popular content and repurposing it into short videos, blog posts, and webinars for various social media platforms.  (12:44) Spending time on podcast research, creating unique questions, and different learning styles. (15:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impact of Google Web Stories on web traffic and dives into the strategic potential of mergers and acquisitions in the current economic climate.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more (03:08) Advocating for ethical SEO techniques over black hat methods. Utilizing link wheels with strong websites for better results.  (09:26) Marketing focuses on bottom-line metrics, not just traffic/sales. (11:57) In a down economy, there will be opportunities in private equity and M A. (13:12) Outsource social media marketing to agencies for increased revenue and client retention. (14:45) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2671, we discuss the future of salespeople in the face of emerging AI technology. We delve into the potential impact of AI-driven tools such as Air AI and Bland AI on the sales process, emphasizing the importance of being consultative and helpful in sales. We also explore the factors that influence rankings on Chat GPT and the evolving landscape of AI-powered tools, such as the GPT store from OpenAI. Additionally, we share insights from an intriguing experiment on the impact of selling on Amazon versus through one's own website.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic:  Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more (03:49) ChatGPT recommends companies and products based on 82 factors, with six showing strong correlation. (07:01) OpenAI launched a GPT store with various tools and services. (10:16) Netflix, Amazon, ads, sales experiment on 18 websites. (13:10) Testing shows branding impact with Amazon, uncertain with other marketplaces. (13:28) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2670, we delve into a thought-provoking discussion on why deplatforming Donald Trump didn't work. We explore the surprising data and analyze the impact of attempts to silence him. The conversation evolves into a fascinating exploration of investment strategies, drawing parallels to the approach of Warren Buffett.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth (00:33) Neil disagrees, graph shows stable opinions on Donald Trump, 42% favorable, 52% unfavorable. Constant from Jan 2021 to Jan 2024. (05:19) Speculation on crypto safety and market volume. Ripple wins SEC case. (07:29) Invest with high concentration, like Warren Buffett did. (12:07) Net worth breakdown: 25% primary residence, 10% vehicle, 5% liquid, rest in retirement and insurance. (12:43) Assets shift from percentages to higher values. (15:30) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Eric Siu interviews Noah Kagan, the founder of AppSumo, to explore essential entrepreneurial insights. They discuss the significance of having a clear vision, maintaining high standards, and finding joy in the entrepreneurial journey. Noah shares practical strategies for achieving business success, emphasizing the importance of focus, goal setting, and overcoming challenges. Noah's wealth of experiences and practical advice offers valuable insights for aspiring entrepreneurs.   Watch the full interview here: https://youtu.be/Dqccee-F0QA    Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Introduction to Noah Kagan (02:06) Importance of internal satisfaction rather than external achievements (03:35) Noah Kagan's experience with hiring coaches and elite advisors (06:00) Noah Kagan's approach to hiring elite advisors (07:20) Example of Mark Zuckerberg having a business coach (08:12) Noah Kagan's coaching framework and the coaches he has (14:26) Noah Kagan's approach to reaching out to prefluencers and the importance of engagement (16:06) Introduction to Noah Kagan's business, Appsumo (19:06) Noah Kagan's goal for Appsumo's growth (22:14) Balancing running a business, YouTube channel, and book writing (27:17) Ayman's role in growing Appsumo   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more (06:26) Videos with and without visual design elements, Top-performing reels had captions and hooks. (08:47) Create quality content, focus on messaging punchiness. (12:28) Changes to cookies make agencies more valuable due to increased need for data and analytics, especially for Fortune 1000 companies. (14:32) Preference for personalized, relevant content over random; appreciates targeted advertising and browsing suggestions. (16:50) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: "Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy (00:00) Introduction to the topic of pay per tasks (00:35) Intercom's shift to a pay per task model (01:11) Zapier's introduction of flexible pay per task billing (02:30) Chamath's incubator offering 80% feature complete software at a 90% discount (04:27) The potential impact of AI on the workforce and economy (07:40) SEO trick to increase traffic by optimizing top keywords (08:39) Shift in B2B SEO strategies for 2023 (09:06) Analysis of NP Digital's traffic and revenue growth (09:06) SEO services pricing starts at five figures per year (09:59) Three to six word phrases drive most qualified leads and generate most revenue (12:14) Users are getting specific with search queries (13:06) Long-tail search queries drive the most leads (13:45) $100 giveaway for writing "marketing is cool" and leaving a review (13:52) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities, press coverage, and networking. We also delve into the importance of ranking on Google and how it contributes to success in terms of brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership in the industry.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way (01:04) Speaking at events helps with personal branding and building a deeper connection with the audience. (01:50) Speaking at events can lead to business opportunities, such as getting leads and advisor shares in other companies. (02:54) Speaking at events can generate press opportunities and media features. (03:42) Speaking at conferences adds perspective and humility, and increases social proof. (04:23) Maximizing events by doing podcasts, hosting dinners, and curating the audience. (05:23) Hosting dinners can lead to business deals, equity opportunities, and valuable connections. (07:13) Introducing oneself and offering and requesting assistance during the dinner. (08:33) Examples of business opportunities resulting from dinner connections, including contracts worth hundreds of thousands of dollars. (08:54) Eric Siu discusses the cost of dinners, ranging from two to three grand, and even up to ten grand. (09:15) Eric Siu emphasizes the importance of curating the dinner guest list and having the right people in the audience. (10:13) Neil Patel highlights the benefits of ranking on Google, including speaking engagements, brand building, and email list building. (11:09) Eric Siu shares how ranking on Google helped save his company, Single Grain, and generate millions of dollars. (12:40) Neil Patel suggests that Eric Siu should have taken over Single Grain for free and explains the financial issues with the business. (13:28) Neil Patel estimates that he has made over $100 million in revenue from Google rankings, considering the various benefits it brings. (15:10) Eric Siu discusses the recent funding and growth of Quora, highlighting its value as a source of commonly asked questions. (16:23) Eric Siu and Neil Patel share their personal experiences with Quora and its impact on their businesses. (17:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2666, we delve into the decline of the newspaper industry and the ascent of digital content. We analyze the staggering drop in newspaper advertising revenue over the years and explore the shift from physical newspapers to digital platforms. The conversation also covers the current state of the creator economy, the effectiveness of short-form content, and the future of podcasting on YouTube. We share our insights and predictions regarding the evolving landscape of content creation and consumption.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year. (00:33) Neil asks about whether the revenue decline includes digital newspapers (01:02) Eric mentions that the data is focused on physical newspapers (01:39) Neil brings up New York Times' stock performance as an example (02:39) Eric mentions that New York Times and Washington Post have done well, but many others have struggled (03:15) Eric emphasizes the importance of content quality regardless of the medium (03:59) Neil discusses the popularity of short-form content on social media (04:49) Eric shares Mark Manson's prediction that platforms will de-emphasize short-form content (05:47) Neil shares research findings on the average income of influencers (06:37) Eric and Neil discuss the challenges of monetizing mass appeal content (07:33) Neil talks about the effectiveness of using stats and data in content (08:16) Eric asks Neil about his process for creating shorts (08:51) Neil explains his process of repurposing ideas for shorts (09:11) Eric summarizes the steps involved in his previous process for creating shorts (09:06) Writing and recording scripts for videos (09:32) Neil Patel's process for recording videos with a teleprompter (10:14) YouTube's potential for promoting podcasts (11:11) Increasing podcast subscriptions for chart climbing (12:21) Predicting a decline in Mr. Beast's video views (13:19) Balancing spending on video production for quality (14:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2665, we discuss the impact of removing Google Analytics on page speed and search engine rankings. Eric shares a tweet from his friend Eric van Holtz, the founder of Beardbrand, who experienced significant improvements in page speed after removing Google Analytics from his website. The discussion delves into the potential effects of removing Google Analytics on search engine rankings and user experience. Neil also shares his favorite prompt for improving SEO rankings and provides valuable insights on how Google understands content quality.   The conversation then shifts to the topic of sales and the impact of AI on job roles. We discuss how AI technology is leading to job cuts in sales and how companies are shifting their sales strategies to be more consultative and results-driven. We emphasize the importance of focusing on truth and results in business, highlighting the need for a collaborative approach in sales.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!) (00:27) Eric van Holtz shares the significant increase in page speed after removing Google Analytics. (01:02) Discussion on the potential impact of removing Google Analytics on search engine rankings. (01:28) Considering the improved user experience as a result of increased page speed. (02:03) Neil Patel shares his favorite prompt for improving SEO rankings. (03:26) Explaining the two-part prompt for analyzing competitor's content and improving one's own. (05:38) Discussion on the importance of giving prompt time to think and provide better results. (06:18) Google's plan to cut jobs, including sales positions, due to the impact of AI. (07:00) Shifting from a sales-focused approach to a consultative approach in B2B and enterprise. (07:39) Eric and Neil's perspective on the role of service providers as problem solvers. (08:57) Hiring practitioners and focusing on providing the right solutions for clients' challenges. (09:17) Two takeaways from a company with a large sales team vs. enterprise focus. (09:45) The importance of having a brute force sales team for certain products. (10:06) Podcast growth strategies: impression trades and guest appearances. (11:41) How to start a podcast with no experience: find your angle and be passionate. (14:31) Starting a podcast with a basic setup and continuously improving. (15:45) Interviewing guests for early traction and increased visibility. (16:07) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2664, we discuss the importance of investing in creativity and the need to shift focus from customer acquisition to customer retention. We share anecdotes and insights on how companies are spending significant amounts on creative endeavors, compare the effectiveness of human-generated creatives to AI-generated ones, and delve into the role of creativity in running successful ad campaigns. Additionally, we touch upon the concept of lifetime value (LTV) and explore how companies like Amazon and Google generate revenue by keeping customers engaged and coming back for more. The episode concludes with a discussion on the various marketing and distribution channels mentioned in the book 'Traction' and emphasizes the importance of finding the right channels to reach target audiences.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024 (00:35) Anecdote about a company spending on creative (01:24) Importance of creative in ad campaigns (02:23) Test results comparing human and AI-generated creatives (04:18) Benefits of combining human and AI-generated creatives (04:53) Discussion on the advancements in AI-generated creative (05:22) Pricing models for creative services (06:08) Shifting focus from customer acquisition to customer retention (07:20) The difference between companies that focus on the front end vs. the back end (08:30) Exploring the lifetime value of customers on Amazon (09:40) Examples of companies with high customer lifetime value (09:40) Microsoft's ownership and influence in various companies and products (10:05) Neil Patel's plan to purchase the Microsoft HoloLens Vision Pro (10:27) Neil Patel's willingness to buy the Microsoft HoloLens Vision Pro for his assistant (11:08) Eric Siu's recommendation to use Superhuman for email management (12:02) Introduction to the 19 possible marketing and distribution channels (13:03) Leveraging creativity and unique strategies in marketing (14:25) Importance of adapting to current trends and audience preferences (14:42) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business (01:58) New York Times' acquisition of Wirecutter and its success in affiliate marketing (03:47) Stanley Cups' revenue growth by targeting a new audience (05:03) Importance of founder involvement in business growth (06:02) Different scenarios of CEO involvement in large corporations (07:41) Success of Microsoft's CEO Satya Nadella (08:57) Founder involvement in successful companies like Google, Amazon, and Nvidia (09:35) Founder involvement in smaller businesses versus businesses at scale (09:23) Founder involvement and vision important for small businesses (10:07) Elon Musk's success with SpaceX and Tesla (10:32) The Boring Company's lack of success (10:55) Elon Musk's work ethic of 120 hours per week (11:12) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Jimmy Zhang opens up about his journey of overcoming anxiety and addiction to become a successful content creator with 1.5 million subscribers. He discusses how his immigrant upbringing and struggles with school shaped his path, and how personal growth and self-discovery transformed his life. Jimmy also delves into his unique approach to dating and relationships, sharing unconventional perspectives on finding love and the importance of personal development before committing to a partner. He also talks about his business ventures, including his clothing line and potential future products. Additionally, he discusses the importance of innovation and iteration in content creation. Join Eric Siu as he dives deep into Jimmy's story and explores the lessons he's learned along the way.   Watch the full interview here: https://youtu.be/0feTLHaRNSU    Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Introduction to the interview with YouTuber Jimmy Zhang (00:40) Discussing anxiety and coping mechanisms (04:03) Open discussion about porn addiction (06:11) Jimmy Zhang's immigrant upbringing in New York (10:16) Jimmy Zhang's talent in editing and the importance of recognizing children's strengths (11:24) Jimmy Zhang discusses the importance of finding a specialized skill and being genuinely passionate about it. (13:45) Jimmy Zhang recalls watching a Gary Vee video at 21 that inspired him to take advantage of his window of opportunity. (20:47) Jimmy Zhang shares that moving to LA has been a net positive for him, citing a better lifestyle and more like-minded individuals. (21:53) Eric Siu asks Jimmy Zhang about his current circle of friends, mentioning Sneako and other podcasters. (22:33) Eric Siu and Jimmy Zhang discuss the value of cross-pollinating ideas from different industries.   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2662, we discuss the latest data on the types of content that perform best on social media in 2024. We analyze the engagement rates of various content formats on major social networks such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and more. We emphasize the importance of creating long-form videos and repurposing them into short-form videos and text-based content. Additionally, we explore the effectiveness of user-generated content and provide insights on how to optimize content for maximum engagement. We also delve into the role of AI in content creation and conversion optimization, highlighting the potential of AI-generated CTAs and product-led AI content.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content that Converts, and How AI is Killing SaaS Companies (00:30) Breakdown of the types of posts with the highest engagement on social media (01:29) Text-based content performs well as how-to articles and listicles (02:26) User-generated content is effective on platforms like Instagram, YouTube, and TikTok (03:17) Using short-form and long-form videos for content creation and distribution (04:36) AI-generated CTAs can significantly impact conversion rates (05:09) Content upgrades as a strategy for increasing opt-in rates (09:32) Expected opt-in rates for content upgrades (09:56) Discussion on the evolution of SaaS products for content marketing (09:51) Sumo Me and Appsumo (10:17) Decrease in software margins (11:19) 37 Signals' once payment model (12:20) AI-generated landing pages (13:51) Neil Patel's AI content prompt (14:50) The value of bookmarkable prompts (15:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2661, we discuss the impact of social media on marketing strategies and the importance of focusing on quality over quantity when it comes to generating revenue. We delve into the concept of virality and how it doesn't necessarily translate into increased revenue. The conversation also touches on the growing trend of organic content, particularly on platforms like YouTube and TikTok, and the different approaches required for long-form and short-form content. We emphasize the significance of consistency, quality, and targeting the right audience to achieve success in social media marketing.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter (00:05) Neil got a retweet by Elon Musk and it got over 8 million impressions. (01:24) Neil shares the results of their analysis on social media networks' return on ad spend (ROAS). (03:37) Elon Musk reposts Neil's tweet about the highest ROAS on social media networks. (05:23) Eric discusses the increasing trend of people looking for organic help on platforms like YouTube and TikTok. (07:34) Eric talks about the difference between long-form and short-form content and the importance of increasing average view duration. (08:56) Neil emphasizes that virality does not necessarily translate to high revenue and discusses the benefits of creating B2B content. (09:39) Neil mentions his Instagram post and tweet about the top digital marketing trends for 2024. (10:09) Neil discusses the importance of driving revenue rather than going viral. (11:29) Eric shares his experience with a post that led to a qualified lead. (12:42) Neil emphasizes that views aren't everything, quality matters. (13:17) Neil and Eric discuss the choice between a million dollars and a million followers. (13:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2660, we explore unorthodox marketing tactics for 2024, sharing insights and examples of unique strategies that can help businesses stand out and attract customers. We discuss Eric's friend Ryan Chan, who wraps his Teslas and flies planes with his company logo to promote UpKeep, his maintenance software company. Neil highlights success stories from companies like FTX and Ty Lopez, emphasizing the use of unconventional marketing tactics for brand exposure and revenue growth.   Additionally, we delve into the significance of focusing on long-tail keywords for SEO, emphasizing how they can lead to higher conversions. The episode concludes with tips on cultivating a larger following on social media platforms such as Instagram, YouTube, and TikTok. We emphasize the importance of creating engaging content, conducting interviews with influential figures, and utilizing Twitter for testing and engagement.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Unorthodox Marketing Tactics for 2024, How to Grow Your Followers in 2024, What Kind of Keywords Should You Really Be Targeting with Your SEO? (00:30) Example of a company using unconventional marketing strategies (01:55) Discussing the effectiveness of unconventional marketing tactics (02:58) The impact of owning a luxury car on business and recruiting (05:00) The importance of long-tail keywords in SEO (09:35) Focusing on revenue-generating traffic in SEO campaigns (10:16) Implementing programmatic SEO for higher conversions (10:41) How to grow your followers in 2024 (11:11) The importance of consistently creating content on social media platforms (11:48) The ideal number of posts per day on different social networks (12:56) Using Twitter as a testing bed for content engagement (13:35) Growing followers by being interested or doing interesting things (14:32) The benefits of interviewing influential people for content (15:35) Treating each YouTube video as a seedling for long-term growth (16:19) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2659, we discuss the viability of newsletters as a business model and analyze the success of popular newsletters like The Hustle and Morning Brew, which have generated significant revenue through ads and subscriptions. We argue that while newsletters can be a smart way to build an audience, monetizing them solely through subscriptions is not the most profitable approach. Instead, we suggest leveraging the newsletter's audience to sell other products or services that can generate higher revenue.   We also highlight that newsletters can be effective for attracting high-net-worth individuals who may become future investors or clients. Furthermore, we delve into the importance of learning from people who have different perspectives and experiences, as well as the role of polarizing marketing in business. We emphasize the need to consider the long-term impact and audience preferences when deciding whether to adopt a polarizing marketing strategy.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Newsletters a Good Business? Should You Do Polarizing Marketing? Why It's Helpful to Hang Out with People You Don't Align With, Apple's Effective Pricing Strategy. (00:23) Successful newsletter businesses: The Hustle, Morning Brew (01:02) Monetizing newsletters through subscriptions vs. other methods (02:21) Newsletters are not the most lucrative business model (03:14) Newsletters can lead to high-value opportunities with investors (04:18) Focus on monetizing newsletters through other means (07:08) Benefits of learning from diverse individuals (08:34) The role of polarizing marketing in business (09:45) Long-term strategies vs. short-term attention tactics (10:28) Playing long term games with long term people (11:05) Apple's strategy of offering multiple product options (12:49) Pricing strategy of offering small, medium, and large options (13:50) Economist's test on pricing options (14:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Chris Do and Eric Siu discuss the power of personal branding and the effectiveness of masterminds as a business model. Chris emphasizes authenticity and vulnerability in building a strong personal brand, while also sharing insights on scaling his mastermind. The conversation touches on overcoming the fear of judgment through self-love and highlights the value of storytelling and finding the right mentor for personal growth. Tune in for quick and valuable advice on meaningful connections.   Watch the full interview here: https://youtu.be/oDJ2VOHgThk   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Introduction to personal branding and the significance of authenticity (01:00) Personal branding's demand for vulnerability and genuine audience connection (03:05) Sam Evans inspires Chris Do to launch a mastermind (04:20) Struggles and lessons learned in creating a successful mastermind (06:26) Different approaches to structuring a mastermind (07:37) Details about Chris Do's mastermind and its pricing (07:58) Marketing and recruitment strategies for the mastermind (08:51) Chris Do reflects on underestimating the reach of their YouTube audience and the need to leverage it more on platforms like LinkedIn (09:36) Criteria for potential members, including demonstrable expertise, dedication to content creation, and belief in long-term brand building (10:35) Eric Siu asks about the revenue range that is a good fit for the mastermind (12:20) Eric Siu praises Chris Do's approach to masterminds and suggests the possibility of coaching for equity in the future (13:10) Chris Do explains that his focus is on coaching for personal brand building rather than specific business goals but acknowledges potential business benefits (14:13) Chris Do discusses the tailored approach to coaching, providing curated content recommendations based on individual needs and goals (17:28) Chris Do discusses his ambition for the mastermind component (18:18) Chris Do updates on the current state of the business and plans for the future (20:26) Chris Do shares the reach and engagement on social media platforms   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2658, we reflect on the lessons we've learned from our podcast and the world of business in 2023. We discuss the benefits of joining a podcast network to increase reach and traffic, the importance of constantly iterating on content to keep it engaging, and the value of copying competitors to stay ahead in the market. We also emphasize the power of video content and the potential of YouTube as a long-term platform. Tune in to gain insights and strategies for podcasting and business success in the new year.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Marketing School 2023 Retrospective: Lessons Learned, Why You Should Copy Your Competition (00:19) Joining a podcast network can help grow your podcast (01:42) Many popular podcasts run ads to boost rankings and revenue (02:25) Podcasting is becoming more competitive, requiring higher quality content (03:24) Constantly iterate and improve your content to keep it engaging (04:45) YouTube has long-term potential, focus on growing the channel (05:59) Repurpose podcast content into text-based formats for more reach (06:21) Discussion on audio vs. video podcast consumption (07:17) Start with video for podcasting and repurpose for other platforms (08:59) Copying competition can be a successful strategy, but improve upon it (09:39) Discussion on the importance of building off existing knowledge and ideas (09:58) Mention of Patrick Campbell's post on competitor research (10:21) The dumbest piece of business advice (11:06)  Patrick Campbell's competitive intelligence program (13:10) Patrick Campbell's progression in content creation (13:25) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2657, We discuss the recent lawsuit filed by the New York Times against OpenAI and Microsoft, delving into the lawsuit's details. It alleges that OpenAI used over 100 million tokens to crawl the New York Times website and plagiarize its content. We then explore the potential implications of the lawsuit on the future of data ownership and content scraping, touching upon Apple's approach to data licensing and underscoring the importance of ethical content creation.   The conversation then shifts to the use of AI for quick traffic generation. We share insights on leveraging AI to create comparison articles between companies, particularly for solopreneurs. Highlighting the strategy's effectiveness in driving traffic and conversions, we emphasize the importance of ethical content creation and providing valuable insights to potential customers.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: NYT Sues OpenAI and Microsoft for Billions, The Quickest Way to Get More Traffic Using AI, The Best Marketing Strategies for Solopreneurs (00:12) New York Times alleges OpenAI crawled their site for chat GPT's outputs (00:59) New York Times business model and OpenAI's plagiarism (02:30) Comparison to Google's content scraping and Apple's approach (03:19) Apple's secret licensing deals to crawl and distribute content (05:22) Lawyer's perspective on New York Times as a proprietary data set (06:36) Using AI for quick traffic generation through comparison articles (08:42) Programmatic SEO and the effectiveness of AI-assisted content (09:37) Importance of ethical and honest practices in comparison articles (09:57) Neil Patel suggests using ethical affiliate marketing strategies. (10:12) Eric Siu recommends starting a broadcast channel on Instagram for gathering audience feedback. (11:23) Neil Patel shares his favorite marketing strategy for solopreneurs offering services. (13:38) Eric Siu explains how creating content on Quora led to a $30,000 contract. (15:30) Neil Patel discusses a tripwire strategy for product-based companies. (16:50) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique spin to marketing strategies, the conversation then shifts to the increasing number of media layoffs in 2023, with major companies like BuzzFeed experiencing significant stock drops. We stress the importance of adapting marketing approaches to stay ahead in a rapidly changing landscape. Tune in for valuable insights and predictions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing (00:34) Discussion on the limitations of machine learning algorithms in predicting campaign success (01:37) Graph showing the discrepancy between machine learning models and control tests in predicting campaign success (02:58) Conclusion that creativity cannot be predicted and the importance of adding a unique spin to ads (06:11) Conversation on the increasing prevalence of advertisements in various aspects of life (08:57) Exploring the idea of embracing the advertising trend rather than complaining about it (09:33) Introduction to Peter Drucker's perspective on the two main things that matter in business: marketing and innovation (10:08) Emphasis on the need for businesses to adapt to the changing marketing landscape or risk failure (10:24) Media layoffs in 2023: Impact on marketing (11:12) Reasons for media layoffs: Lack of adaptation and cheaper content creation (11:51) BuzzFeed's stock plummeted 97% in five years (12:32) Overvalued media companies and lack of profitability (13:09) Major news outlets announcing layoffs (14:11) CNBC's viewership during economic downturns (14:38) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions) (00:40) Average click-through rate, cost per click, and conversion rate for Google Ads (01:13) Comparison of conversion rates for SEO and paid advertising (01:42) Percentage of users who know they are clicking on a paid ad (02:16) Average revenue generated for every dollar spent on Google Ads (03:30) Revenue numbers and return on ad spend for different social networks (05:57) Reasons why Google Ads is still more effective than other social platforms (06:41) Discussion on the role of AI in advertising and the importance of human intervention (07:37) Debate on the effectiveness of business coaches (09:03) Differentiating between specific expertise and general business coaching (10:46) Summary of the types of coaches to avoid and the value of experience in coaching (11:18) Personal experience with business coaches (12:23) Neil Patel questions the role of a business coach (15:36) Eric Siu emphasizes the importance of working with experienced coaches (16:23) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.   Watch the full interview here: https://youtu.be/xDnO-OtGjvc    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   TIME-STAMPED SHOW NOTES: (00:00) Introducing Eric Wei, Co-founder of Karat – a financial platform for creators. (00:53) Many creators struggle to get business credit cards. (03:40) Karat focuses on organic marketing and trust-building. (08:09) ZHC, a top creator, became one of Karat's first clients. (08:59) Karat built credibility through multiple avenues to reach creators. (09:21) Karat is building a central ecosystem for creators' financial needs. (11:31) Trustworthy creators have direct connections to their community (13:53) Creators are creating newsletters for deeper engagement (18:08) Emma Chamberlain's evolution and monetization (19:20) Monetization strategies for different types of creators (21:26) Blurring the lines between creators and businesses   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we also caution against overhyping AI and stress the importance of quality control. Our discussion extends to the impact of posting high-quality content on social media platforms and the value of engaging with comments. Additionally, we underscore the significance of maintaining a founder mentality and staying actively involved in the marketing process. In summary, we provide valuable insights and strategies for marketers to consider in the coming year.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Year in Review: Marketing Breakthroughs and Lessons (Experiments) (00:27) AI and programmatic SEO as a breakthrough for lead flow (02:05) Overhyping of AI and the need for quality control (03:00) Posting quality content on social media platforms (04:37) Using X platform for multiple daily posts and converting to other platforms (05:37) Leveraging comments for increased reach on YouTube (07:33) Adjusting content strategy based on social platform algorithms (08:44) Focusing on quality content and compounding growth (09:10) Combining long-form podcast interviews with reels and shorts (09:56) Exploring potential partnership for guaranteed views on marketing school (10:12) Neil and Eric discuss the power of partnering with others. (11:54) Neil and Eric talk about the importance of having a founder mentality. (13:08) Neil and Eric discuss the need for founders to be involved in their businesses. (14:56) Neil and Eric talk about the mistake of abdicating responsibilities. (16:18) Neil and Eric discuss the importance of being fully engaged in the business. (16:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101) (00:07) Supermarkets strategically place products to increase sales (02:10) Upselling and increasing average order value is key to marketing (03:49) Amazon's upselling strategy is effective (04:14) Importance of planning in marketing breakthroughs (04:42) Benefits of ranking number one on Google (07:37) SEO's compounding effect and black box nature (08:48) Looking at competition when marketing isn't working (09:24) Importance of analyzing what competitors are doing (09:34) Learning from what is working for competitors (10:04) Importance of competitive analysis in marketing (10:36) Most people don't look at competitors' strategies (11:05) Back to basics: analyze competition to improve marketing (11:52) Estimations and budgets for potential traffic and sales (12:07) Base, aggressive, and super aggressive traffic growth scenarios (12:50) Seek outside help to gain perspective on marketing (13:08) Larger corporations already know competition is doing better (13:26) Negotiating prices in agency proposals (13:30) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the potential of LinkedIn influencers. The conversation concludes with an examination of the most active social networks and those that drive the most organic traffic.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends) (00:30) Linking out to external sites decreases reach by 219% (01:27) Content with short form videos has 32.18% more reach (02:20) Organic reach has declined by 61.83% in the last three years (03:06) Profiles that post 1-2 times a day see the most reach (04:15) Comment quality is more important for engagement than quantity (06:39) Cisco is training employees to be LinkedIn influencers (07:39) Creating high-quality content is key for social media success (08:49) Facebook has the most active users, but YouTube drives the most organic traffic (10:17) Some social networks don't want users to leave their platform (11:07) Betting on Meta (formerly Facebook) as the top social channel for the next decade (11:04) Neil Patel explains why he focuses on Meta. (11:40) Eric Siu agrees that Meta is great for revenue. (12:21) Neil and Eric focus on major social networks. (12:55) Neil emphasizes the importance of patience in content marketing. (13:55) Neil shares the success story of Patrick Campbell's YouTube channel. (15:11) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document that highlights the potential impact of GEO on search engines and provides insights into optimizing content for generative engines. The discussion emphasizes the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistics inclusion, and fluency optimization. We also mention the significance of brand mentions and relevancy in gaining recommendations from AI-powered search engines   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner) (02:37) Optimizing for Chat GPT and Bard for better recommendations (05:02) Generative engine optimization methods: authoritative, keyword stuffing, statistics, etc. (07:34) Average 30% improvement in impressions with Geo methods (09:07) Winner takes all in AI-generated search engine recommendations (09:57) First step towards understanding the impact of generative engines (10:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss the advantages of having operating experience as a writer. We emphasize the importance of experience in creating valuable content and provide insights into current trends in the tech and business industries.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3) (00:26) Uncertainty on whether interest rates will be cut three times (03:00) Debate on whether the economy is already in a recession (03:57) Discussion on the success of the "All In" podcast (05:46) Appreciation for the authenticity and entertainment value of the podcast (07:29) Importance of creating content as a creator or operator (08:27) Benefits of being an operator when evaluating and writing (09:31) Agreement that experience enhances the quality of content (10:40) Invalidation events in tech and business due to changing interest rates (11:30) Importance of being an operator to understand industry changes (11:55) Why you should start creating content (12:05) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO.    Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3) (00:43) Importance of updating content for generating more traffic (02:01) Rise in hiring editors and decrease in hiring writers (03:06) Discussion on Iman Godzill's content strategy for social media (04:46) Potential challenges with making money online content (06:00) Effectiveness of Google paid ads and revenue generation (07:27) Predictions for 2024: identity layering and podcast popularity (09:19) Continued pushback on management of ad spend (09:55) Agencies needing to add more value to justify percentage fees (10:31) Neil predicts that people will spend more time on less popular social networks. (11:20) Neil explains that less popular social networks may have higher ROI. (12:33) Eric predicts that YouTube will continue to be a dominant platform. (13:35) Neil highlights the benefits of blogging for website traffic. (14:22) Neil emphasizes the importance of creating unique content. (14:58) Eric believes that black hat SEO tactics will be less effective. (15:14) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3) (01:36) Ollipop's revenue growth through creator partnerships and organic content (03:02) Airbnb's shift from search ads to brand marketing (05:09) Analysis of falling click-through rates in search queries (07:12) Critique of the trend of "parasite SEO" (08:35) Importance of long-term, white hat SEO strategies (09:14) Increase in companies leveraging digital marketing (09:53) Andrew Chen's "law of shitty click-through rates" (09:56) Conclusion on the changing landscape of marketing strategies (10:56) Neil Patel and Eric Siu's unique approaches to generating leads (11:33) Importance of getting creative in marketing strategies (12:05) Example of Logan Paul and KSI revolutionizing brand deals (12:54) Discussion on the innovative partnership between prime and Patrick Mahomes (13:15) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media platforms—such as daily Twitter posts and the analysis of engagement metrics. Our findings reveal that incorporating longer hooks in YouTube videos correlates with higher viewer retention. Furthermore, we delve into the emergence of creator operators and emphasize the value embedded in their operating experience within the realm of content creation   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3) (01:13) Low retention rate of podcast listeners (02:01) Experimenting with longer episodes for better retention (03:07) Evolution of the All In podcast format (04:31) Experimenting with posting on Twitter and other social networks (05:45) Importance of engagement and click-throughs on Twitter (09:16) Experimenting with different lengths for YouTube video hooks (13:07) Predicting the rise of creator operators (14:04) Highlighting the value of operating experience for creators (14:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3) (01:15) Publishers estimate losing 20-40% of Google-generated traffic (02:19) Google's response to traffic impact speculation (02:45) Google won't roll out changes until revenue can be made up (03:26) SEO drives revenue for publishers through AdSense (05:22) Diversify beyond Google with omnichannel approach (06:06) Comparison of AI tools: Grok, Chat GPT, Bard (09:09) Leveraging AI for identity layering and contextual marketing (09:28) Potential applications of identity layering: recruiting, acquisitions (09:46) Caution against overloading on AI tools, focus on major platforms (10:31) Chat GPT and Bard can replace other AI tools. (11:11) Venture funded companies can't compete with the big players. (11:36) AI tools can be a time suck and create more work. (11:59) Jasper's value will decrease and is unnecessary for content creation. (12:36) Proprietary data sets are key to winning in the AI space. (13:19) Producing a large quantity of content doesn't guarantee results. (13:25) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the importance of having a human in the loop. Furthermore, we delve into the changing landscape of advertising and the rise of performance Max campaigns. We share insights on the agency model and stress the importance of effectively conveying value to clients. Additionally, we explore the significance of building a brand in SEO and discuss how brand queries contribute to organic search traffic.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2) (00:11) Ross Hudgens' post on AI-generated content and reputation risk for big brands (02:01) Importance of fresh and new content for audience engagement (03:13) Moving from AWS to Google Cloud for better data analysis (03:39) Performance Max campaigns and the need for human intervention (05:43) The agency model is dead? (05:57) Performance Max campaigns can drive junk leads without human intervention (07:11) Rise in pushback against management fees in the ad world (08:01) Focus on performance and ROI rather than management fees (09:06) Conveying value to clients to justify pricing (09:39) Percentage of SEO traffic generated by billion-dollar companies from brand names (10:27) Neil shares the percentages of organic search traffic based on revenue size (11:33) The key takeaway is that big corporations get the majority of their organic search traffic from their brand (12:04) Building a brand and using omnichannel marketing is important for SEO success (13:10) Eric introduces a TikTok video where a woman complains about her North Face rain jacket not being waterproof (15:01) The importance of social listening (15:31) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2) (01:25) Analysis of article length and backlink generation (03:40) Adaptation to changing content trends and the influence of TikTok (05:24) Introduction to the concept of brandformance (06:05) Utilizing brandformance to drive conversions (07:25) Comparison of personal brand vs. corporate brand effectiveness (09:13) Personal brand's impact on revenue generation (09:36) Importance of corporate brand for consumer and B2B companies (09:51) Example of Elf Beauty vs. Kylie Cosmetics (09:36) Discussing the power of corporate brands vs personal brands (10:37) Examples of successful corporate brands leveraging influencers (11:59) Introduction to the concept of an identity layer (12:22) Exploring the potential of identity layers for B2B marketing (13:39) Retention.com's shift from B2C to B2B focus (14:16) Using identity layers to generate warmer outbound leads (14:32) That’s it for today! Don’t forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2) (00:00) Facebook is the best social network for advertising. (00:56) Revenue breakdown from paid social channels. (02:12) LinkedIn has a lower return on ad spend due to competition. (03:07) Comparing daily active users of different social platforms. (05:35) Maximizing return on ad spend on different social channels. (07:11) Direct mail is making a comeback in marketing. (08:37) Using lead ads to increase lead quality on Facebook and Instagram. (09:43) Google trend: changing content creation strategies. (10:37) Word counts for popular articles in different industries. (11:07) Different types of content that generate the most traffic. (12:07) The most popular form of content in most industries and how much qualified traffic it drives. (14:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2) (00:27) Posting on social networks based on Twitter performance (03:26) Tweaking hooks to improve post performance (05:39) Disagreement on the value of coaching vs hiring (06:05) Positive results from working with a marketing coach (08:37) Nuanced discussion on the value of coaching (09:04) A/B testing video vs text content on LinkedIn (10:06) Text performs better than text with video or just video. (10:34) Video with text helps build a deeper relationship with people. (11:39) Neil's LinkedIn posts have varying views, some reaching 700k. (12:01) AI-assisted content is being used to create blog posts. (12:58) Conversions from AI-assisted content range from 0.25% to 0.5%. (13:31) It is too early to determine revenue from AI assisted content. (13:49) AI-related content leads to better quality leads. (14:11) Optimizing AI-related content pages at scale. (14:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Vivian Tu shares her goal of being rich and desired wealth. (06:00) Focus on increasing earning power rather than saving. (07:16) Importance of learning and being selfish in job choices. (09:50) Vivian's mom's reaction to her leaving JPMorgan. (11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits. (14:28) Why do rich people buy high-end fake bags? (16:04) Women providing for themselves and investing. (20:16) Being flexible in partnership roles. (21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds. (21:51) Slow and steady investing is recommended for most people. (22:13) Chinese culture associates investing with luck and gambling. (23:41) Vivian wrote a book to provide a comprehensive guide to personal finance. (25:09) Vivian's business made $3.2 million. (27:20) Vivian feels more fulfilled making $300k from her business.   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal  (01:57) Google's search experience will change in the next 3-5 years (03:23) Chat GPT and Google serve different use cases (05:29) Google's monopoly will be challenged in the next 5-10 years (06:38) Exciting implications of Gemini AI: real-time translations, scientific insights (07:59) Last mover advantage: AI will continually improve and adapt (08:23) Ten blue links are already changing in search results (08:31) Discussion on search engines adapting to user preferences (08:59) Test comparing Chat GPT and Bard for content creation (09:28) Analysis of duplicate content and user preference (10:57) Importance of testing multiple platforms and human intervention (12:46) Potential issues with AI-generated content on news sites (13:36) Sports Illustrated AI scandal and the need for human involvement (15:27) Stock drop and negative impact on brand reputation (15:45) Difficulty in finding relevant information on CNN (16:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:16) - Long-form text performs better than video on LinkedIn (01:05) - Engaging with comments increases reach and engagement (01:43) - Using a hook in the post increases click-throughs (03:37) - Neil's example of a successful LinkedIn post (04:36) - Repurposing content for LinkedIn  (05:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn (00:26) Thrasio's strategy of buying and rolling up Amazon businesses (01:25) Factors that led to Thrasio's downfall (02:58) Lesson on not relying on one formula or platform (03:47) Importance of being cautious and responsible in scaling business (04:35) Example of regretting raising unnecessary funds (05:05) Mistake of getting too aggressive without thinking things through (05:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Thrasio   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Performance marketing is NOT an investment. THIS is. (00:53) Discussion on Airbnb CEO's decision to stop performance marketing (01:13) Paid ads are not considered an investment for most businesses (02:48) All businesses are arbitrages (03:49) Paid ads can still benefit a business even after stopping (04:12) Diversifying marketing channels is crucial (05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage (05:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Brian Chesky’s Interview   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads (00:53) Importance of prioritizing warm leads and engaging with them first (01:32) Example of a successful cold email that referenced a LinkedIn engagement (02:12) Discussion about changes in Google and Yahoo that affect mass emailing (03:00) Need to adapt marketing strategies and take an omnichannel approach (04:09) Sales representatives need to be more thoughtful and personalized in their approach (04:36) Platforms make changes to optimize user experience (05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing (06:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Gong - Revenue Intelligence Platform   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Google and Meta Are Using AI To Make Ads Easier For You (00:21) Performance Max and Advantage Plus as AI-driven ad campaigns (01:31) Google's AI tools for generating image variations and improving ad performance (02:00) The shift from manual optimization to letting machines learn (03:22) Google's focus on unique images and headlines (04:02) The importance of standing out and avoiding duplication (04:55) The incentives of Google and Meta to improve AI features (05:25) The need to embrace AI for future marketing success (05:40) Meta's image expansion and text variations (05:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Performance Max Advantage Plus Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.Watch the full interview here: https://youtu.be/xDnO-OtGjvc Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES: [00:00] Mark Moss shares his success on YouTube despite advertising bans. [03:19] Mark Moss explains the value of long-form content for building trust. [05:23] Short-form content as a top-of-funnel strategy. [07:25] Mark Moss breaks down his strategy for creating engaging hooks. [10:15] Transitioning to evergreen content and remote work. [13:27] Changing content workflow and focusing on YouTube. [16:20] Mark Moss wants to focus on building equity. [18:30] The future of marketing is a combination of earning and buying an audience. [21:00] Why personal branding and personal stories will be important. [22:54] Utilizing different platforms for different touch points. [24:24] Mark Moss highlights the power of an organic testing audience. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How We're Changing Up Marketing School in 2024 (00:26) Evolution of the podcast from daily short episodes to longer episodes (03:13) The new format and template for Marketing School episodes (04:15) Adapt and improve content based on market needs (04:32) Importance of collaborations and cross-pollination for podcast growth (05:27) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo (00:13) Reddit's historical lack of growth in organic traffic (01:15) Factors contributing to Reddit's recent increase in organic traffic (02:26) Potential impact of AI-generated content on Reddit's success (03:03) Importance of curated and voted UGC for SEO (03:46) Google's focus on verifying the authenticity of content (04:30) The significance of experience, expertise, authority, and trust (05:04) Actionable steps to demonstrate double eat for SEO success (05:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Chris Long’s Post  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) (00:49) Discussion on the mass appeal of Stephen Bartlett's content (02:25) Neil Patel's experience with specific content and monetization (03:06) Stephen Bartlett's process of testing thumbnails and headlines (03:36) Stephen Bartlett's initial investment in ads to drive views (04:21) Stephen Bartlett's rise in popularity in recent years (04:40) Importance of creating controversial content for mass appeal (05:04) Comparison between Stephen Bartlett and Sam Sulak's views (05:19) Different approaches to building brand affinity (05:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Steven Bartlett's YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Don't Have an Audience (00:19) Importance of creating unique and fresh content (01:20) Unique examples of content that helped individuals gain reach (02:18) The time and consistency required to grow an audience (03:22) The need to focus on a specific vertical and try new things (04:25) The importance of providing unique insights and data (05:08) Starting out by sharing personal journey and experiences (05:34) Conclusion and call to rate and review the episode (05:35) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) (00:27) Description of Sam Sulek's unconventional YouTube strategy (01:37) Unique aspects of Sam Sulek's videos (02:48) Discussion about Sam Sulek's viewership and subscriber count (03:23) Lessons learned from Sam Sulek's success (05:02) Final thoughts and call to action for podcast (05:17) Conclusion and podcast rating request (05:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Sam Sulek’s YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What's Old in Marketing Is New Again, and What's New Is Old (00:04) Direct mail as a marketing strategy (00:59) Conversion rates increase with "sign in with Google" (01:39) Privacy concerns decrease conversion rates (02:19) Market conditions change, continuous testing required (03:25) Direct mail and newsletters as old strategies (04:06) Maximizing lifetime value of customers (04:35) Don't assume what works for others will work for you (04:41) Issues with using Chat GPT for content creation (05:31) Conclusion and call to action (05:53) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Deal with Ad Fatigue (00:00) Introduction to ad fatigue and its impact on performance (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates (01:31) Importance of changing up creatives and increasing their number (02:48) Expanding targeting to reach a wider audience (03:46) Utilizing different ad formats for lower costs (04:30) Testing new creatives, landing pages, and audiences (04:57) Remarketing to people who saw the ad but didn't convert (05:06) Using logical ads as an alternative approach for remarketing (05:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why Neil & Eric Are Going Harder on Written Content Now (00:00) Introduction to the topic of focusing on written content (00:07) The ease and speed of creating written content (00:26) The advantage of quickly testing and tracking traction on Twitter (01:09) The additional work and time required for creating video content (01:46) The strategy of using successful written content to create blog posts and videos (02:26) Leveraging written content on LinkedIn for increased reach (03:02) The organic reach and trust-building potential of written content (03:54) Recognizing the need to double down on writing skills (04:40) The high-quality audience on Twitter and LinkedIn (05:16) Recommendation to focus on written content for 2024 (05:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn't involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The TikTokification of Everything (00:32) Examples of Instagram and other platforms copying TikTok features (01:31) The ease of copying and replicating in the business world (02:12) Copying as a way of learning and iterating (02:45) Examples of Instagram stories being copied by other platforms (03:06) The limited success of WhatsApp stories (03:54) The importance of capitalizing on current trends (04:04) Encouragement to start copying more in marketing (03:54) Giving credit and creating new ideas based on others (04:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Creativity Faucet Concept (This Will 10x Your Content) (00:49) The benefits of using the creativity faucet to clear your mind (01:57) Using reading as a way to generate creative ideas (02:54) Using Twitter to test and generate content ideas (03:39) Importance of warming up your brain before creating content (04:26) Making the creativity faucet a recurring habit (04:50) Consistency and practice are key to improving content creation (05:10) Learning from and applying ideas from other creators (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provide examples of content that generates a large audience TAM but doesn't drive revenue. We emphasize the importance of understanding when to build reach versus when to convert, and the need to prioritize revenue TAM for business growth.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Audience TAM vs Revenue TAM (00:41) Difference between audience TAM and revenue TAM (01:09) Importance of revenue TAM in generating business revenue (01:48) Building a personal brand requires a massive audience TAM (02:13) Example of Salesforce and their focus on revenue TAM (02:41) Difficulty in generating likes for revenue-focused content (03:29) Balancing reach and conversion in business strategies (03:53) Easier to grow a business with a massive revenue TAM (04:11) Understanding when to focus on reach vs conversion (04:53) Audience TAM can be a distraction if it does not lead to business outcomes. (05:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Anatomy of New York Times' Revenue (00:25) Discussion on the potential revenue from affiliate marketing (01:30) Highlights of New York Times' subscribers and operating profit (02:50) Importance of building a brand for marketing success (03:39) Diversification of revenue sources to protect against SEO changes (04:26) The significance of building a brand over time (05:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Glen Allsopp’s Post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: These New OpenAI Developments Will Change Marketing Forever (00:01) OpenAI allows users to create their own GPT without coding. (01:55) Chat GPT four turbo is faster and cheaper. (03:29) Users can upload an entire book for analysis. (04:30) OpenAI introduces Copyright Shield to defend against legal claims. (05:09) Multimodal capabilities will allow for image, video, and audio analysis (05:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:OpenAI DevDay Recap Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Dark Social's False Attribution to 'Direct' Traffic (00:40) Misclassification of social referral traffic as direct traffic (01:38) Explanation of dark social and its attribution challenges (02:03) Increasing privacy concerns and its effect on tracking web traffic (02:54) Shift towards traditional marketing models and multitouch attribution (03:45) Strategies to capture qualitative data and attribute leads (04:17) Importance of investing in brand recall studies (04:23) Difficulty in analyzing data with Google Analytics (05:23) Use of custom reports and daily dashboards for analytics (05:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Rand Fishkin Blog Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Millionaires & Billionaires are Becoming Content Creators (00:01) Chamath and Andrew Wilkinson are becoming content creators (01:50) Building an audience helps make money and get business deals (03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings (05:13) Tim Ferriss has a large audience and makes money from investing (06:31) Building an audience is a smart move for success (07:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Chamath Palihapitiya X Andrew Wilkinson X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Michael King’s article on SGE Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Critical Agency Acquisition Mistakes (00:32) Importance of retaining the top talent during the acquisition (01:39) Need for founders to stay on board for knowledge transfer (02:59) Importance of conducting thorough due diligence before acquiring (03:56) Taking time for due diligence and decreasing the seller's advantage (05:32) Key factors to consider during due diligence: churn, revenue, growth (06:20) Importance of cultural fit and interviewing for it (06:52) The Leader's responsibility to be closely involved in the acquisition process (07:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Agencies Ripe For Rollups? (00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+ (01:44) Combining smaller agencies can generate more revenue and savings (03:20) Cross-selling services between agencies can increase profitability (04:34) Many agencies are looking to sell due to a lack of leads and high churn (05:45) Agencies' valuations and expectations are declining (06:54) Unrealistic expectations are hindering agency roll-ups (07:00) The timing for agency acquisitions is getting closer (07:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Modern Content Marketing Vs. Old Content Marketing (01:13) Importance of audience research and social media in modern content marketing (02:18) Classic and modern content marketing methods are both effective (03:05) Leveraging multiple channels for marketing success (04:01) The importance of finding marketing channels that work (04:50) SEO is still valuable and evolving (06:41) Posting frequently with a unique point of view (07:11) Importance of systems and processes in marketing (07:35) Scaling marketing with systems and processes (07:55) The meta lesson of using YouTube for content marketing (08:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Rand Fishkin Blog “The Final Chapter of My First Startup”Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The $68B SEO Industry Will Go Extinct? (00:25) Discussion about Google's revenue and AdSense (01:56) Possibility of Google using AI to give all search answers (02:57) Potential lawsuits and credibility issues with giving all answers (03:33) Prediction that AI will change search but not crush it (05:01) Criticism of the statement that the SEO industry will not survive (05:35) Mention of upcoming episodes on search generative experience (06:05) Companies seeking advice on optimizing for AI engines (06:18) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Fortune article on SEO Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Sites That Dominate Affiliate Rankings (00:29) Explanation of what product review affiliates are (01:16) Reddit's dominance in product review rankings (01:55) Quora’s significant jump in popularity (02:49) Forbes' focus on affiliate revenue and content updates (03:26) Importance of updating existing content for higher ROI (04:45) Neil Patel's team's monthly updates strategy (05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter (05:27) Hypothesis on Reddit's ranking and monetization strategies (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:ViperChill Post on XLeave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why TikTok Shops Might Be The Next Big Opportunity (00:23) One out of ten Americans will buy something on TikTok shop this year (01:05) Discussion on the growth rate of social buyers on TikTok (02:26) Importance of considering selling products on TikTok shop (03:00) Opportunities on other social channels like Pinterest (03:40) Building relationships and being a middleman for TikTok shops (04:33) Not suitable for all businesses, especially B2B and high-ticket items (05:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Greg Isenberg Post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Amazon's fastest new growing business segment… (00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising (00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services (01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion (01:25) Discussion on how Amazon is becoming an ad platform (02:00) Neil disagrees and says Amazon is a holding company (02:50) Future of Amazon: more ads, more fees; future for sellers: less margin (03:14) Neil explains the advertising opportunities within Amazon's movies and shows (04:19) Neil discusses the popularity of Amazon Prime and its TV version (05:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:CNBC article on Amazon’s advertising revenueLeave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What you can learn from Sam Altman's Ouster (01:16) Importance of founder DNA and passion in a company (02:38) The negative impact of replacing a founder with a hired CEO (03:28) The need for founders to have control over the board (05:06) The potential growth and importance of founder leadership in OpenAI (05:57) Speculation on the achievement of artificial general intelligence at OpenAI (06:47) Speculation on the relationship between Sam Altman and Ilya (06:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Struggling To Grow On Social Media? Use This Analogy (00:01) An analogy for growing on social media: be an employee. (01:34) Social networks don't work for you, you work for them. (02:39) Consistency and effort are required for success on social media. (03:22) Figure out the type of content that social networks want. (04:00) Social networks prioritize ad revenue over organic reach. (04:24) Leverage ads creatively to generate revenue and build followers. (05:09) Create unique and personal content for better long-term results. (05:42) Start by focusing on one channel and then scale. (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Russel Brunson’s Podcast Chamath Palihapitiya’s Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing (01:07) Subscribers don't matter, good videos get views (02:29) Consistency and quality are key to YouTube's success (03:44) YouTube is a commitment, not a quick win (04:12) Producing hit content leads to viral growth (05:19) Different content types drive different results (05:51) Importance of compelling thumbnails and headlines (06:59) Learning from successful YouTubers like Russell Brand (07:28) Diversify marketing channels but not businesses (08:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: George Gammon’s YT channel Russell Brand’s YT channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2610, We discuss the effectiveness of LinkedIn Thought Leader Ads in driving leads. We share our experiences with running these ads and highlight the importance of soft conversions, such as newsletter sign-ups and webinar registrations. While direct conversions into purchases may be challenging, the ads can be highly effective in building brand awareness and nurturing relationships with potential customers. Overall, LinkedIn is a valuable platform for reaching a professional audience and should not be overlooked in our marketing strategies.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Eric's Experiment with LinkedIn Thought Leader Ads (01:01) Results of a $500 test with LinkedIn Thought Leader Ads (02:26) LinkedIn Thought Leader Ads are effective for soft conversions (03:37) Changing the profile URL to drive website visits (04:33) Soft conversions work better than hard conversions on LinkedIn (04:59) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:LinkedIn Thought Leader Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Sahil Bloom shares his journey of becoming a successful creator and the importance of authenticity and real-life experiences in content creation. He discusses how he built relationships with influential figures like Tim Cook and Warren Buffett through chance encounters and genuine connections. Sahil emphasizes the need for long-term commitment and consistency in content creation, rather than focusing on short-term hacks or trends. He also discusses the challenges and potential pitfalls of the creator economy.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)TIME-STAMPED SHOW NOTES: (00:00) - Sahil Bloom's expansion from Twitter to newsletter and book (02:50) - No growth hacks, just countless hours of writing (05:40) - Importance of creating content based on real experiences (08:31) - Adapting to algorithm changes and finding what works (09:25) - Sahil Bloom's growth on Twitter in the first year (11:33) - Sahil Bloom's morning routine for creating content (13:50) - Sahil Bloom's perspective on the creator economy and long-term viability (16:35) - Sahil Bloom's thoughts on the future of creator-led agencies (20:29) - The role of Holdco in building and launching businesses (23:06) - The difficulty of scaling without a business background (25:51) - The risks and challenges of income share agreements Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2609, We discuss the current trends in AI SEO. We highlight the rise of Q&A pages on websites and the increasing use of AI-driven content creation. However, we caution against relying solely on AI, as it can lead to a decrease in traffic and rankings if not properly QA'd. We emphasize the importance of combining AI with human intervention for successful SEO strategies. Additionally, we mention the growing interest in programmatic SEO and the need for effective QA processes when creating large volumes of content.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What We Are Seeing With AI SEO Right Now (00:40) Increase in the creation of Q&A pages on websites (01:03) Shift in AI content creation strategies involving more human intervention (02:05) LinkedIn's UGC content and compounding traffic (02:33) Rising trend of programmatic SEO and the need for QA (03:21) Negative impact of AI-based content on fashion site's traffic (03:58) Negative impact of AI-based content on auto site's traffic (05:08) Importance of QA and accurate content in AI SEO (05:43) AI-enhanced content and updating existing content (06:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2608, We discuss the expected increase in holiday spending despite concerns about a recession. We highlight the impact of inflation on consumer budgets and the potential consequences of high levels of debt. We also discuss the need for businesses and individuals to be more realistic about their financial expectations and the importance of discipline in the current economic climate. Our conversation concludes with a prediction that 2024 will be a year of reckoning for many as the effects of high-interest rates and economic realities become more apparent.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Shoppers Expected to Spend the Same or More This Holiday Season (00:31) Consumers plan to shop at discount and traditional department stores (01:12) Consumers still spending despite inflation and higher costs (02:51) Deloitte report projects rise in retail sales this holiday season (03:53) Consumers with lower incomes expect to spend more (04:14) Tech layoffs and impact on spending (05:24) Reality check needed for business valuations (06:19) Lack of discipline in raising funds and trading on potential (07:20) High interest rates and debt will impact spending (07:34) Uncertainty about when the economy will improve (07:41) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:ICSC’s 2023 Holiday Shopping Forecast Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2607, We discuss the importance of applying pressure in business. They emphasize that leaders must push their teams to achieve results, or else they will feel the pressure themselves. They provide examples of different scenarios where pressure is necessary, such as venture-backed businesses needing to hit milestones and privately owned companies aiming for personal satisfaction. They also highlight the challenges of letting go of underperforming employees and the consequences of not applying pressure. Ultimately, they stress that pressure is essential for growth and success in any business.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Apply Pressure or Feel It (00:05) Applying pressure is important in business and leadership roles. (01:30) Different businesses have different levels of pressure. (02:59) Pressure is necessary for personal satisfaction and growth. (03:31) Dealing with tough situations and letting go of unfit employees. (04:35) Example of a business that stopped applying pressure and suffered. (05:03) No pressure, no diamond - results require pressure. (05:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: The Hard Thing About Hard Things and Ben HorowitzLeave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy (00:29) LinkedIn UGC strategy explained (01:36) LinkedIn gamifies UGC with badges (02:20) Importance of focusing on KPIs and revenue (03:26) Traffic vs. revenue in marketing (04:10) Importance of traffic and conversions (04:55) Applying AI and programmatic SEO to content (05:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Olga Andrienko’s post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need to thoroughly evaluate the potential risks and liabilities involved. We also emphasize the advantage of founder-led businesses during challenging times, as founders are often more willing to grind it out and find creative solutions. We caution against rushing into deals and stress the need for thorough due diligence to avoid costly mistakes.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts (00:30) Discussion about GameStop's acquisition of FaZe Clan (00:38) Mention of a company called Better and its acquisition (00:53) Introduction to Hello Bello, a diaper company (01:17) Hello Bello's financial struggles and liabilities (02:22) Non-private equity-backed companies performing well (03:16) Founder-led businesses thrive in tough times (04:13) Founders stepping back into their businesses (04:52) Fire sale prices and lack of VC investments (05:43) Caution when buying at fire sale prices due to hidden costs (06:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: GameStop just bought Phase Clan for $17 million Hello Bello filed for bankruptcy Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announcing the end of support for legacy plans. Our conversation highlights the importance of customer service in maintaining customer loyalty and avoiding negative blowback. We also touch on the significance of differentiation and pricing strategies in retaining customers.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Your Customer Service Is Your Marketing (00:45) Discussion of a negative customer service experience with Ahrefs. (01:59) Neil expresses frustration with being penalized for using a product. (02:59) Comparison of customer reactions to price increases for different services. (03:35) Importance of differentiation and customer loyalty in pricing decisions. (04:33) Neil emphasizes the need to keep customers happy and maintain a positive brand image. (04:55) Eric mentions Ahrefs' risky moves and potential consequences. (05:21) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Jason Mills’ post on Ahrefs Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasizes the importance of finding ways to make work enjoyable, as this can lead to increased productivity and overall success.Watch the full interview on YouTube: Leveling Up with Eric SiuTIME-STAMPED SHOW NOTES:Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: (00:00) - Ali Abdaal’s Journey from $2 to $5 Million (01:42) - Ali's business model: 99% free content, 1% paid courses. (03:19) - Ali's advice for finding your style and niche on YouTube. (06:33) - You shouldn’t rely solely on YouTube's organic reach. (08:39) - Creating organic content sources and delivery vehicles that don't rely on Ali. (12:09) - How to grow your email list organically (15:43) - Unexpected success and revenue from the live cohort courses (20:39) - Ali explains the structure and benefits of their $5,000/year program. (21:28) - Ali shares his concerns about charging for a mastermind. (26:02) - Ali talks about his early ventures into making money online (28:13) - Ali defines what a “feel good” business is (30:17) - Ali plans to create a productivity course and explore equity partnerships (31:50) - Ali Abdaal decides to film whatever he wants for his YouTube channel. (32:30) - Ali Abdaal talks about his book "Feel Good Productivity". (39:38) - Ali Abdaal discusses his weekly vlog experiment (42:45) - Simplifying productivity with GPS (goal, plan, system) (46:21) - Ali Abdaal talks about his “Why” in life (47:26) - Find Ali Abdaal online Subscribe to Ali Abdaal's YT ChannelDon’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely on growth. We also highlight the need for discipline and efficiency in marketing, especially in the current economic climate. We share personal anecdotes and insights to illustrate our points and provide actionable advice for marketers.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Spend on Marketing the Right Way (00:14) Discussion on the importance of being profitable in marketing (01:19) The best way to scale marketing is slow and steady (03:12) The need for discipline and efficiency in marketing (03:55) Scaling up marketing requires a gradual approach (04:21) The benefits of slow and steady marketing (04:45) The importance of being smart and avoiding pitfalls (05:18) Buying cheap attention in the current economy (05:34) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Google Ads and Meta Ads AppSumo Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also mention the importance of engagement metrics and the increasing competition on the platform. Ultimately, we conclude that success on YouTube requires providing value and being on par with other videos in the niche.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Get Out of YouTube Jail (is there one?) (00:30) Story of a friend who broke out of YouTube Jail (01:23) Theory of YouTube wanting to see consistency and ad revenue (03:15) Importance of engagement metrics and quality content (04:30) YouTube becoming more selective due to increased competition (04:43) Mr. Beast's slow growth to 10,000 subscribers (05:18) Recognition and reward for consistent value and quality (05:49) Example of publishing high-quality videos to break out (06:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:MrBeast YouTube  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to continuous iteration. Furthermore, we caution against becoming too attached to past successes, given the evolving nature of consumer behavior and preferences. As founders, we emphasize our pivotal role in driving change and experimentation within our respective organizations.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: This Will Crush Your Marketing if You Don't Take It Seriously (00:22) Building a culture of experimentation is crucial for marketing success (01:41) Continual testing and retesting is necessary for long-term success (04:38) Founders have more influence in driving marketing experimentation (05:30) Legacy issues can slow down implementation as a company grows (06:44) Adapting marketing strategies in different countries can be challenging (06:57) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leverage and brings new ideas to the table. Additionally, we mention a book called 'The Great CEO Within' by Matt Mochary, which emphasizes the importance of working with a Chief of Staff.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Powerhouse Role That Is Growing in Popularity (00:19) Neil guesses the role: Chief of Staff (01:19) Eric talks about Matt Moshari's book "The Great CEO Within" (02:20) Eric hires a Chief of Staff and explains the benefits (03:26) Eric explains the top three reasons to hire a Chief of Staff (04:54) Neil considers hiring a Chief of Staff in the future (05:18) Neil discusses the possibility of needing a Chief of Staff (06:02) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2599, We discuss various trends and insights we have observed in the business world. We touch upon topics such as hiring practices, the return of CEOs, the importance of culture, and the benefits of decentralized models. We also highlight the significance of speed and efficiency in business operations and the opportunities for acquisitions during challenging times.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind the Scenes Business Trends We Are Seeing (00:26) Hiring employees from other countries to avoid legal issues (01:41) Hiring employees from different time zones to increase productivity (03:05) CEOs are taking back control of their companies (04:31) Culture is a 50-day moving average (05:34) Acquisitions are being made during economic downturns (06:19) Focus on efficiency and doing good work (06:41) Decentralized models becoming more popular (07:26) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) (00:17) Lesson 1: Showcase all podcast episodes in the feed for more traffic (01:08) Lesson 2: Retention is important for better views (02:26) Longer episodes with higher retention perform better (03:18) Plan to record more in-person episodes for higher quality (04:28) Lesson 3: Use popular keywords in podcast titles for more views (04:57) Lesson 4: Trade impressions with other podcasts for promotion (06:15) Quality of niche and ideas matter for podcast success (06:53) Using hooks and playing the YouTube game for discoverability (07:43) Content repurposing is important for saving time and performance (08:06) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI and integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input.Don’t forget to help us grow by subscribing and liking on YouTube!Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Crazy New Way of Doing Infographics at Scale (00:46) Using Chat GPT, Canva, and DALL-E to create infographics (01:47) The ability to customize and modify infographics (02:25) Challenges with flow and design in AI-generated infographics (04:34) Recent experience with AI-generated infographics (05:48) The rapid improvement and evolution of AI technology (06:21) The need for human involvement in the content creation process (06:36) The potential future of AI-generated infographics (06:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: ChatGPT and DALL-E GPT graphics are from here Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts (00:37) Discussing an interview with an 18-year-old girl who gets millions of views (01:14) Importance of storytelling and editing in creating successful YouTube shorts (02:06) Choosing mass consumer topics and using clickbait to attract views (03:10) The idea and total addressable market are crucial for success (03:51) Using shorts to drive traffic to other platforms for conversions (04:38) Dragging out the answer to keep viewers engaged throughout the short (05:21) Making shorts around 34 seconds in length (05:56) Retention doesn't matter as much as the percentage of people swiping away (06:17) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jenny Hoyos Youtube Channel Jenny Hoyos Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers (00:38) Subscribers don't matter, focus on qualified subscribers. (01:25) Having a lot of subscribers doesn't guarantee views. (02:07) Old-school techniques work better than generating subscribers. (03:19) Subscribers are vanity metrics, focusing on customers instead. (03:39) The number of views and engagement matters more than subscribers. (04:51) Social media content builds brand reputation, not direct customers. (05:41) Optimize for views and engagement, not subscriber numbers. (06:12) Optimizing for the wrong thing wastes time and effort. (06:57) Attention comes from views, not subscribers. (07:01) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Neil Patel on Facebook Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 8 Most Game-Changing Marketing Tools (00:38) Opus Pro for creating viral headlines and captions (01:16) Dubbing content in different languages for more views (02:20) Beehiiv for newsletters and ad space selling (03:18) Mail Model for interactive emails and surveys (04:21) Retention.com for B2C email matching (05:39) Custom AI script for analyzing analytics and making changes (06:43) Developers creating AI insights for marketing optimization (08:29) Using Gong for call analysis and time tracking leaderboard (09:29) Content decay tool to modify and republish articles for SEO (09:42) Introduction to Humanistic AI tool (10:19) Importance of using at least one tool (11:06) Introduction to Scheduler AI tool (11:41) Discussion on the need for an EA (11:52) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Opus Pro Beehiiv  Mailmodo  Retention.com Gong Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Will the Economy Get Better in 2024? (00:22) Small business bankruptcies are at an all-time high (00:40) People are not changing jobs due to job security (00:58) Howard Marks talks about a sea change in investing (02:35) The three sea changes in the economy (03:15) Marketing is typically the first thing businesses cut (04:02) Companies are not rushing back to spend more on marketing (06:26) The end of easy money and the rise of inflation (07:05) Predictions on future interest rates (09:18) Selling a company is not ideal due to low multiples (09:18) Neil believes it's a bad time to sell a company. (09:31) Neil thinks it's a great time to buy businesses. (09:58) Neil is looking to buy $10 million of EBITDA. (10:24) Neil is willing to take losses on properties to invest in business. (11:12) Eric mentions the possibility of going into another bull market. (11:16) Eric advises aiming for profitability and efficiency. (11:26) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors. TIME-STAMPED SHOW NOTES: (00:00) - Blake Rocha breaks down how to create viral content. (03:19) - How did Blake Rocha become so good at creating content? (05:40) - Blake Rocha shares his successful journey in creating content and businesses (08:18) - Blake Rocha shares his educational program that generated $1.7 million in just one month. (10:25) - Blake Rocha’s TikTok to Instagram funnel that generated over $10M. (15:30) - Here’s why you should stop copying other people’s content. (16:30) - Blake Rocha shares his creative process in creating content. (21:43) - Blake Rocha's shift in mindset from his early days in content and business. (24:08) - Blake Rocha explains the significance of maintaining a grounded perspective. (28:07) - The Creator Economy is here to stay, but it’s changing. (34:00) - Focus is the way to build something generational. (37:00) - Blake Rocha shares his interest in recreating a company like Reed Duchscher’s Night Media. (38:18) - Blake and Eric talk about possible educational business models. (40:56) - Why Blake Rocha fell in love with the real estate business. (44:44) - How to find the right mentor? (48:33) - Give away your best content for free. (52:00) - Do this if you're trying to scale in the education space. (55:45) - Blake Rocha thinks YouTube is the best platform right now. (58:32) - Blake Rocha’s long-term goal in life. (59:40) - Blake Rocha is planning to go hard on YouTube. (01:08:21) - Blake Rocha on modern dating. (01:11:37) - Blake Rocha talks about his health journey. (01:15:15) - Blake Rocha talks about how he’s improving his gut health and why diet is everything. (01:19:52) - Blake Rocha on the OnlyFans Creator Economy. (01:23:12) - Blake Rocha talks about his principles in spending money. (01:30:45) - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight). Go to https://www.marketingschool.io to learn more!Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Inside the Metaverse (00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman (00:32) Eric explains the improved realism of the Metaverse (01:05) Neil shares his perspective on the value of the Metaverse (01:50) Neil discusses the potential for virtual shopping experiences (03:22) Neil questions the need for the Metaverse with existing technologies (04:36) Eric considers the benefits of virtual interviews (05:15) Neil suggests using the Metaverse for virtual office spaces (05:40) Neil discusses the potential challenges and strengths of Facebook's hardware (06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse (06:26) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mark Zuckerberg and Lex Friedman Metaverse Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Your Business in a Competitive Market (00:41) Marketing is a race to the bottom. (01:36) Giving away something for free is cheaper than buying traffic (02:08) Example of giving away free payroll software to sell health insurance. (03:11) Free software will be the future of marketing. (04:33) Attention is harder to buy, and marketing channels get oversaturated. (05:16) Product-led growth and blue ocean strategy for competitive marketing. (06:04) Find a small TAM, give away something for free, and sell on something bigger. (07:05) Collaborate and partner up to market in a competitive market. (07:30) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ubersuggest AnswerThePublic The Law of Shitty Clickthroughs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Create More Engaging Content (00:08) Don't use AI to create content (01:04) AI-generated content leads to low-quality pages (02:25) Create new and fresh content (03:12) SEO is getting harder (04:41) People want novelty and interesting data (05:07) Short, digestible content performs better (06:09) Appeal to the masses with engaging content (07:17) Specific technical and data-rich content is engaging (08:26) Find what type of content resonates with you (08:57) Trade-offs of creating engaging content. (09:22) Listeners engage with content in spurts and execute strategies. (09:55) Importance of creating new and engaging content. (10:21) Look at what's trending in other industries for inspiration. (11:00) Analyzing content engagement based on talk time in different industries. (12:13) Adapt concepts from other industries to your own content. (12:27) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT Google Bard MrBeast $1 Vs $1,000,000,000 Yacht! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2589, we discuss marketing secrets for 2024. We talk about topics such as programmatic SEO, AI-enhanced content, LinkedIn influencer ads, AMP emails, and the power of webinars. We also emphasize the importance of having a strong offer and updating old content for SEO purposes. Throughout this episode, we share our insights and experiences in these areas, providing valuable tips and strategies for marketers.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Marketing Secrets for 2024 (01:01) Programmatic SEO and AI-enhanced content (02:39) Testing Amp emails for better conversions (04:43) LinkedIn influencer ads and AI-driven ad creation (07:01) Using barter deals for speaking engagements (07:57) Following up with leads from conference talks (08:25) Webinars are still effective for B2B and B2C marketing (08:53) Selling lower ticket offers in quantity for better performance (09:05) The importance of having a good offer for marketing success (09:24) SEO traffic gains from updating old content (10:09) 98% of monthly articles are updates (10:31) Wikipedia's model of updating old pages (10:53) Email newsletters as a valuable business strategy (11:15) Building relationships through newsletters and ads (11:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT HubSpot AMP Emails Linked Ads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2588, we discuss healthy SEO growth rates. We analyze the annual growth of three companies and conclude that strong SEO growth is at least one to four times annually. However, we note that the sample size is small, and we need more data for better insights. We also emphasize the importance of considering the industry and stage of the company when determining growth rates. Overall, we suggest that content marketing should be approached with a full commitment to maximize results.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Healthy SEO growth rates (00:08) Definition of SEO growth rates and examples of growth percentages (00:51) Analysis of three companies' annual growth rates (03:36) Discussion on the strength of one to four X growth (04:38) Feedback on the article and the need for more data (05:04) Lesson on content marketing and the importance of going all in (05:26) Request for more data in future studies (05:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sleep Foundation DoorDash Tinybird Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2587, we talk about Netflix’s genius Instagram strategy. The strategy includes creating multiple branded social media accounts which then significantly increases your reach while keeping expenses minimal. Tune in to hear our discussion on David Park’s X (Tweet) and how Netflix is leveraging Instagram accounts to fuel its growth. We also look at three steps David Park uses to clarify the strategy. It’s a short one today, so start listening now. TIME-STAMPED SHOW NOTES: (00:01) Today’s topic: Netflix’s genius Instagram strategy. (00:19) David Park’s X (Tweet): How the strategy of making a bunch of branded social media accounts multiplies your impressions at a low cost. (00:57) The different Instagram accounts linked to Netflix. (01:55) Leveraging Instagram pods for growth. (02:20) Replicating social accounts based on different countries and languages. (02:50) The Instagram strategy: 3 Steps to follow according to David Park. (03:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: David Park X (Tweet) Netflix Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2586, we talk about why MasterClass is taking a crash course in frugality. MasterClass is an educational streaming platform where you can watch a vast array of bite-sized videos and learn many different skills from various expert speakers. Today, we look at an article from The Information about MasterClass’s lesson in frugality, and why spending more money won’t necessarily make you more money. We highlight different companies, including Twitter and Amazon, and how they’re getting more done with less. It’s important that you focus on being efficient and being frugal. Less can lead to more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why MasterClass Takes a Crash Course in Frugality. (00:08) How much money MasterClass has raised and what they do. (01:25) We look at an article from The Information about MasterClass. (02:17) We talk about why spending more money won’t necessarily make you more money. (04:00) What MasterClass is learning: getting a lot done with a lot less. (04:25) Looking at Twitter as an example. (04:49) Amazon’s Two Pizza Team Rule. (05:55) Why do you have to look at things from an ROI angle? (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘MasterClass Takes a Crash Course in Frugality’ from The Information MasterClass Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2585, we wanted to take a closer look at some of the AI updates being seen recently. We look at Spotify’s AI Voice translations and compare them to those of Brask and Rask, highlighting the small issue with Spotify’s video translation (or lack thereof) and sharing our thoughts on why these tools will continue to be free. We explain how ChatGPT has gone multimodal, why we want to look at AI tools from a marketing standpoint, plus, we touch on why we believe Google Bard outperforms ChatGPT in various aspects. Keep in mind that these tools are still evolving, and significant improvements are expected over the next few years.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Spotify AI Voice Translations, Google Bard Updates, ChatGPT Multimodal. (00:15) The Spotify AI Voice Translations, translating podcasts to multiple different languages! (00:34) The problem with Spotify’s AI Translation compared to Brask and Rask translators. (00:58) Why a lot of these tools will (continue) to be free. (01:20) Check out our last episode on The Trap of Product-Led Growth (PLG). (01:35) We explain how ChatGPT has gone multimodal. (03:15) Bringing this up from a marketing standpoint. (03:45) The real question to the creators of AI: How useful are their AI tools in terms of optimizing versus getting you to spend more money? (04:30) A look at the new Google Bard and why we think it’s better than ChatGPT. (06:15) What to keep in mind when you’re using these AI tools. (06:32) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Brask and Rask translators.  Google Bard Updates. Listen to Episode 2584 on The Trap of Product-Led Growth. ChatGPT. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users. But wait! There’s a catch. While this approach yields rapid initial adoption and growth, companies that follow the PLG playbook risk getting stuck in what is known as the PLG trap and may have difficulty scaling in the long run. Tune in as we share examples of companies that have used PLG to their advantage and others where it has led to their downfall, plus we highlight the importance of planning ahead, share our advice for evolving from a PLG-only to a PLG enterprise company, and more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Trap of Product-Led Growth. (00:04) What product-led growth is and what are some successful examples of it? (01:45) How to avoid what the Harvard Business Review calls the “trap of PLG.” (02:41) Examples of declining year-over-year revenue growth as a result of the PLG trap. (04:45) A case study of a company that successfully avoided the PLG trap. (05:08) Remember: the marketing tactics are highly variable! (05:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: ‘How Software Companies Can Avoid the Trap of Product-Led Growth’ MongoDB Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: LinkedIn's Genius New SEO Strategy. (00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collaborative articles. (00:44) Comparing LinkedIn’s digital traffic data on Ahrefs and SimilarWeb. (02:26) Why do large companies need to do a lot more than drive traffic to move the needle? (03:16) Reasons that we think this prolific growth might not last. (03:24) Why more traffic doesn’t necessarily mean more revenue. (04:47) Takeaways from LinkedIn’s SEO strategy that you can implement in your business. (05:13) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Tim Soulo's post about LinkedIn's SEO strategy Ahrefs SimilarWeb LinkedIn Collaborative Articles Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators. (00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator. (01:20) The importance of building your audience and monetizing it. (01:55) Reasons that we believe we’re going to see a rise in B2B creators. (02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing). (04:09) Why you don’t need to be an NFL player to leverage your audience. (05:14) Figuring out what you’re passionate about first, then growing your audience. (05:43) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: The New Heights Show with Jason and Travis Kelce  Mark Manson The Subtle Art of Not Giving a F*ck Jake Paul Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down key lessons from that post and share our thoughts on whether blog posts are the best SEO strategy in the current landscape. Tuning in you’ll learn why SEO has increasingly become a rich man’s game, how to elevate your SEO strategies affordably, and why investing in SEO will pay off in the long run. To hear all the details of how you can use blog posts to stand out and why you should keep your content fresh and up to date, tune in now!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Blog Posts the Best SEO Strategy Today? (00:05) An overview of Peter Caputa’s LinkedIn post. (00:30) Why SEO is increasingly a rich man’s game. (01:29) Neil’s advice on how to elevate your SEO strategies. (04:13) How the quality of content has improved and how to adapt. (05:16) The good news about blog posts and what you can do to stand out. (07:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Peter Caputa on LinkedIn Peter Caputa's LinkedIn post UberSuggest Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creation process, discusses the book she's launching, and much more.TIME-STAMPED SHOW NOTES: (00:00) Codie Sanchez thinks the dream of retirement for people is gone (02:21) Codie Sanchez’s personal mission and why (06:20) This is how smart and rich people manage assets and investments (07:40) Codie Sanchez’s unique skills and realizations as a founder (11:34) The mentality behind being scared to start a business (14:00) How you should manage conflicts in a relationship (19:30) How Codie Sanchez manages her emotions (22:25) How Codie Sanchez grew her audience, brand, and business through content strategy (26:24) The benefits of being “famous” (28:12) Codie Sanchez thinks monopolies are unhealthy for the economy (28:40) Codie Sanchez talks about Blackstone Inc. (32:26) How Codie Sanchez built her audience from 0 to 1 Million (39:23) Why Codie Sanchez’s favorite asset is her Newsletter (42:09) How Codie Sanchez is growing her newsletter subscribers (47:11) Codie Sanchez’s step-by-step content process strategy (53:20) The latest numbers of Codie Sanchez’s holding company (01:01:25) The book Codie Sanchez is planning to launch (01:05:48) Eric Siu and Codie Sanchez talk more about work operations. (01:08:28) The problem with buying businesses (01:15:25) Three types of operators for your company (01:28:53) Codie Sanchez’s learning stack right now (01:33:55) B2C Marketing is always ahead of B2B (01:38:01) Buy businesses with existing operations (01:39:07) How to find Codie Sanchez Online Go to https://www.marketingschool.io to learn more!Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The Best Paid Acquisition Channels For Newsletters’. Join us as we take a closer look at the best ad sources for your newsletter, how to make sure your newsletter doesn’t suck, and what you can do to maximize your ad strategy. For a detailed breakdown of the best-paid acquisition channels for your newsletter, along with actionable marketing advice, be sure to tune in today!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Best Paid Acquisition Channels for Newsletters. (00:11) Matt McGarry’s success with newsletters, adding subscribers, and paid acquisitions. (01:21) An overview of the best ad sources for newsletters. (03:15) Why do you need to make sure your newsletter doesn’t suck. (03:53) The best ways to use X and TikTok ads to drive traffic to your newsletter. (04:55) Strategies for buying low-priced ads. (05:48) Why you should experiment and take ad ratings into account. (08:38) The downsides of email co-registration. (09:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Hustle Morning Brew ‘The Best Paid Acquisition Channels For Newsletters’ Matt McGarry on X Newsletter Operator GrowLetter Beehiiv Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’ll hear us break down the benefits of keeping your content fresh and up to date, why you should focus a good portion of your energy on updating your content, not just generating new content, and what you can do to create the most efficient strategy possible. Join us for a comprehensive overview of everything you need to know about keeping your content relevant and find out just how much time you can save by paying attention to the right metrics! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Often Should Content Be Updated? (00:20) Why it’s so important to update your content regularly. (00:54) The benefits of updating content versus generating new content. (01:54) Neil’s decision to create a team dedicated to just updating old pieces of content. (02:16) Using Google Search Console to find the ideal balance for updating your content. (03:34) How Forbes is leveraging the power of domain authority. (05:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Search Console Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more. TIME-STAMPED SHOW NOTES: (00:00) - Mark Manson on the self-help industry (03:00) - Mark Manson's YouTube channel growth (03:39) - YouTube is the most important platform today (06:00) - Mark Manson talks about his experience in traditional media (09:30) - Mark Manson talks about how his content evolved over time (10:52) - The concept of "Content Moat" (14:29) - Mark Manson talks about how he's developing his content production (15:40) - How Mark Manson hit 1 million subscribers on YouTube (18:11) - The most impressive creators on YouTube right now for Mark Manson (21:00) - Nate O'Brien is done with YouTube (21:41) - Creator burnout is normal and part of the process (23:50) - "Debulshtize the self-help industry" - Mark Manson (26:47) - Why Mark Manson thinks Alex Hormozi is brilliant (30:55) - Mark Manson's perfect level of fame (36:40) - Mark Manson on building an audience (37:41) - The Will Smith book deal (40:50) - Is it really worth it to write a book? (42:14) - Mark Manson talks about his content team structure, spending, and online reach (45:14) - How many books Mark Manson has sold so far (45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck' (48:19) - Mark Manson talks about his blogs and SEO (50:50) - Mark Manson talks about his mid-life crisis (58:48) - How can people stop caring about what other people think about them? (01:06:57) - Happiness comes from solving problems (01:08:19) - Trying to avoid rejection is a sense of entitlement (01:10:00) - Mark Manson on therapies (01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry (01:17:00) - Mark Manson on building a community (01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life. (01:23:09) - What does a healthy relationship look like for Mark Manson? (01:24:30) - Mark Manson on marriage (01:31:10) - Modern-day dating advice (01:40:20) - Check out Mark Manson's YouTube channel Go to https://www.marketingschool.io to learn more!Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Mark Manson’s YouTube Channel Mark Manson's newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE. (00:01) An overview of the article on SEO traffic by Insight Partners. (01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic. (02:02) Google’s algorithm updates and the impact these tend to have. (03:22) How SEO leaders should adapt and the benefits of diversifying. (04:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Try SGE, a new way to search with generative AI ‘Generative AI, SEO, and what leaders should know: Google search in the future’ Insight Partners Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Truth About Video Views on X (Twitter). (00:08) What sparked the debate about stats and posting videos on X. (00:43) The difference between a YouTube view and a view on X. (01:02) Short versus long-form content. (02:14) Why it’s worth posting a video on X even if it’s already on YouTube. (05:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! X Starlink MrBeast on YouTube Tucker Carlson on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Should You Build In Public? (00:08) Defining what building in public means. (01:00) Neil offers his thoughts on the subject. (02:05) Building in public, from Eric’s perspective. (02:42) Examples of buildings in public successfully. (04:00) Essential long-term considerations. (05:58) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World. (00:15) How our opinions have changed about selling courses. (01:45) Discover the problems and limitations of selling courses. (03:22) Neil shares his experience of selling courses. (04:03) Why building enterprise value through selling courses is challenging. (04:45) The benefits of giving courses away for free. (05:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Give $100M Leads a read Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Eric Learned From An E-mail Marketing Mastermind. (00:18) Details about the Mastermind class Eric attended. (00:55) Eric shares the main takeaways from the Mastermind lesson. (01:59) Common pitfalls of an e-mail marketing campaign. (03:45) Why co-registration approaches do not work. (04:20) Qualities to look for in a good copywriter. (04:46) Closing comments about the lesson. (05:29) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to take a look at Matt McGarry and GrowLetter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Find The Best AI Marketers To Work With. (00:54) How to find marketers who are experienced at working with AI. (03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best. (03:36) Why it can sometimes take years to identify the best performers in your company. (04:04) How to find people who can help marketers in your organization adapt to AI tools. (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Newsletter Operator Elon Musk biography Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Virtual Summits Still Relevant? (00:15) A quick definition and breakdown of what a virtual summit is. (00:31) The details of the virtual summit that Neil recently hosted. (01:05) Some of the steps that will help secure high attendance rates. (02:49) The type of speakers Neil had at his virtual summit. (03:12) How virtual summits can help you make connections and build leads. (04:21) Practical tips on how to get started with a virtual summit and how to promote it. (05:20) Why virtual summits are underutilized. (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study). (00:07) The issues that arise when you use AI without human intervention. (00:29) An overview of the case study on using AI to augment your work. (02:41) How people overestimate AI in the short term and underestimate it in the long run. (04:14) A breakdown of the numbers within the Harvard case study. (05:02) Discerning between the three different forms of AI. (05:38) Examples of practical use cases for AI that you may not have heard about. (07:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! 'Centaurs and Cyborgs on the Jagged Frontier' 'Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality' ChatGPT ChatGPT 4 Sol Rashidi on LinkedIn Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: X Turns To Google To Sell Ads. (01:14) Why a partnership with Google is so beneficial for X, financially? (01:43) The factors that could make this a more risky move for Google. (03:06) Why this partnership is advantageous for both companies in the long run? (03:30) How this could make X ads more expensive over time. (04:14) Why you should go and try advertising on X. (04:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! AdAge article: ‘X turns to Google to sell programmatic ads as it struggles to regain ad dollars’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why B2B Creators Are The Next Big Thing. (00:30) Gaps within the B2B marketing space. (01:20) Opportunities and growth that content creation provides. (01:40) Possible reasons for a lack of B2B creator content. (02:22) Leveraging content for growing a B2B business. (02:50) The future of B2B content creation. (03:25) Advice to ensure your content is effective for B2B. (03:52) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Growing Trends With Businesses. (00:50) Benefits of focusing on your company’s mission. (01:40) The role of interest rates on your company’s growth. (02:33) Challenges of the current market. (03:56) Doubling down on what is working and cutting the fat. (04:33) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Shopify Flexport Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Coca-Cola's New Marketing Formula. (00:11) Takeaways from a Wall Street Journal article on the subject. (00:41) An overview of Coca-Cola’s new marketing strategy. (02:03) Focusing on the core of the business and its values. (02:33) What makes Coca-Cola’s marketing approach innovative? (03:01) Important takeaways from their marketing strategy. (03:33) Coca-Cola’s focus on event-based marketing. (04:36) Why traditional marketing approaches are still relevant.  (05:40) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Coca‑Cola ‘Coca-Cola CMO on Sidestepping the Culture Wars, Navigating AI, and Boosting Events Over Ads’ AnyRoad Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind The Scenes AI Secrets for Marketing with Neil Patel & Eric Siu. (00:38) AI tools that Eric and Neil use to save time and boost marketing performance. (02:51) The problem with a lot of AI tools out there when it comes to content quality. (04:47) Reasons that people tend to overestimate what AI can do for them in the short run. (05:54) Why Eric believes that agencies will boom in the next decade thanks to AI. (06:29) Thoughts on AI from the recent 2023 All-In Summit. (07:54) The limitations of using AI for content creation versus analytics and data. (12:02) Successful ways that we’ve used AI to create basic tools. (13:40) Three types of AI: automated, augmented, and artificial intelligence.  [16:35) How to rank highly on Generative Pre-trained Transformer (GPT) searches. (20:05) What AI can enable you to do now and in the future. (20:50) The worst black hat SEO tactics we’ve ever used to boost our rankings.  (23:16) Why do independent thinkers with first-hand experience achieve maximum success? (24:30) Advice for expanding your AI use cases: think bigger! (25:09) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 INBOUND Conference Peech AI Opus Pro Bard Castmagic Midjourney ChatSpot Ubersuggest Delphi Backlinko ‘Google’s 200 Ranking Factors: The Complete List (2023)’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketingTIME-STAMPED SHOW NOTES: (00:00) - How much does Deion Sanders make in a year? (00:30) - 'The Deion Sanders Effect,' and who is he (01:56) - Why is Deion Sanders so influential? (03:12) - What can we learn from Deion Sanders from a marketing standpoint? (05:28) - Influencer marketing is not all about promotion (06:54) - The average NFL coach's salary (07:43) - How did Fashion Nova grow their profit Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Deestroying Is Reshaping The NFL. (00:15) Background on Deestroying and how he has disrupted the NFL. (01:15) What makes his videos entertaining and innovative? (01:48) Another example of an industry disrupter. (02:25) Neil offers his perspective on Deestroying and his viral content. (03:03) Brand-building lessons we can learn from Deestroying. (04:08) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Subtle Art of Not Giving a F*ck. Deestroying on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Terrible Policies Will Kill Your Business. (00:10) Eric shares his terrible policy experience. (01:05) Why the customer experience is essential for your business. (01:56) Customer experience lessons from the 2023 All-In Summit. (03:10) Whether All-In Summit attendees were satisfied with the event. (03:35) Focusing on long-term goals instead of making quick money. (04:10) Key takeaways from the book, $100M Leads. (04:54) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All-In Summit 2023 $100M Leads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Right Way to Win at YouTube in 2023. (00:32) Why do you have to create content that causes a lot of engagement? (00:51) Why do you need to create new content that hasn’t already been talked about? (01:13) The importance of optimizing for keywords. (01:49) How creating content in multiple languages (using AI) helps you do well on YouTube. (02:43) Why producing good quality content that has good 30-second retention is important? (03:37) The questions you need to ask yourself before publishing YouTube content. (03:03) The rise in popularity of short-form content.  (05:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Rask AI. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES: (00:00) - This AI tool will make your content production 10x easier (03:10) - ElevenLabs is one of the most powerful AI speech tools today (04:20) - Use Google Bard to create the storyboard of your video content (06:30) - Find out if you should integrate specific AI tools into your company (07:33) - Experimenting with AI to get better results Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Podcasts Expand Drastically. (00:13) How many people listen to podcasts in the US every week? (01:30) A couple of creators who have successful podcasts. (02:49) Why now is a good time to jump into the podcast game. (03:30) Some tips for starting your podcast today. (03:48) The importance of having experience and researching before starting a podcast. (04:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process.TIME-STAMPED SHOW NOTES: (00:00) - Tamara Loehr talks about her best practices in business (03:52) - How AI will affect psychology around sales  (05:43) - Tamara Loehr talks about how she mentors businesses (07:39) - Tamara Loehr’s learning management system process for marketing (08:25) - Creating and managing an offshore team practices (09:30) - Tamara Loehr's dedicated commitment to advancing women's empowerment Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2562, we are discussing creator economy 2.0 and the different (theoretical) dynamics at play that make it difficult to build a creator startup in 2023. Tune in to hear a breakdown of the 4 obstacles to building creator startups and even be reminded that there is still always a little bit of hope for creators’ success!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Creator Economy 2.0. (00:34) Why it is so difficult to build a creator startup and the theories of the dynamics at play. (01:26) Number one: Creator power law. (01:35) Number two: Battle for the bio link. (01:51) Number three: The Graduation problem. (02:11) Number four: Algorithmic feast and famine. (02:27) Breaking down each of these dynamics at play. (05:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Go follow Andrew Chen! Andreessen Horowitz. Substack.  Threads.  X.  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES: (00:00) - Why behavioral analytics are the best metrics for marketing (02:55) - The best data source to understand your consumers (03:57) - Understanding the visibility of your product and key call to action (05:03) - Understanding your customers to 10x your conversion (06:06) - Finding out where the lag is in your conversion flow (08:33) - Understand your audience through their behaviors with your website (10:30) - This is how you can get 100% customer satisfaction Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today.TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: how to think about your content like Warren Buffett.  (00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence.  (00:52) Applying this principle to the world of content.  (01:20) How uploading content on a trending topic yields results. (02:01) Finding the content box in which you belong. (02:18) What happens when you stop focusing on what you love and what you excel at. (02:56) The noise canceling software Neil is using to block out construction noise.  (03:28) Where you are most likely to find your edge.  (03:58) How they have recently acquired other agencies and why.  (04:35) Why Eric’s content box is podcast interviewing. (05:01) Figuring out what works for you and sticking with it. (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Krisp Dentsu Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event.TIME-STAMPED SHOW NOTES: (00:00) - Larry Kim's key insight on his business success journey. (02:26) - Larry Kim's expertise in using data and generative AI perfectly. (03:20) - Combining the best elements of inbound and outbound email marketing (05:20) - Here’s where you can get your data sources (not what you’re thinking) (06:15) - Email deliverability tools you don’t know to increase open rates (08:37) - Here's how to maximize AI for email marketing Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode 2560, Eric Siu talks about his experience and takeaways from The All-In Summit 2023.TIME-STAMPED SHOW NOTES: (00:00) - Eric talks about The All-In Summit 2023 (01:00) - Why you should also consider hosting your events at a university (01:42) - Who attended The All-In Summit 2023 (02:56) - MrBeast and Elon Musk | The All-In Summit 2023 (03:50) - Eric Siu’s 5 biggest takeaways (05:46) - Ray Dalio | The All-In Summit 2023 (06:04) - Recession is imminent Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode 2559, Eric Siu and Neil Patel discuss their INBOUND Conference experiences, including lessons learned, highlights, and the people they met.TIME-STAMPED SHOW NOTES: (00:00) - Neil Patel talks about HubSpot's INBOUND 2023 (01:00) - Should you leverage AI more effectively instead of hiring more marketers? (02:11) - How to strive when everyone is using AI Marketing (03:03) - How big is HubSpot's INBOUND 2023 conference (04:35) - Check out Peech-ai.com  Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2558, we dive into actionable hacks to succeed on X’s new algorithm. Tuning in, you’ll hear how to navigate some of the new features, the difference between different kinds of engagement, and what you can do today to stand out from the crowd, increase your reach, and be boosted by the new X algorithm. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: the secrets behind the X algorithm.  (00:08) Neil confesses that he does not know what is behind the new algorithm. (00:15) A new feature where blocking people from seeing your posts is no longer possible. (00:35) The difference in engagement between a like and a reply.  (01:50) Why you should add context whenever you are reposting. (01:58) Why changing your account to creator type is a wise precaution.  (02:07) Using more media in your posts in response to X’s categorization. (02:24) Creating bookmark-worthy posts which supersede replies and engagement.    (02:38) Posts about trending and popular topics.  (02:58) Types of content that will not be boosted.  (03:38) The key to success on X.  (03:49) What most people are doing wrong on social media.  (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: X AppSumo Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jasmine Star takes the stage at the Leveling Up Founders event, where she discusses her rise to success and the creation of her brand, starting from scratchTIME-STAMPED SHOW NOTES: (00:00) - Jasmine Star shares her humble beginnings  (02:20) - What led Jasmine Star to withdraw from UCLA Law School? (03:10) - Jasmine Star's first 100k: How she made it happen (06:53) - How Jasmine Star became the CEO of a SaaS company (09:00) - How Jasmine Star started building her brand Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2557, you’ll get seven new tools to optimize and enhance your marketing strategy for the remainder of 2023. Tune in to start to equip yourself with mechanisms to measure website performance, support the creative process, create efficiencies, and optimize paid advertising. Thanks for listening! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: 7 marketing tools for the rest of 2023.  (00:07) Microsoft Clarity’s free CRO Tool to measure website performance.  (00:57) How AdCreative.ai is optimizing paid advertising  (01:31) Motion App’s capacity to track creative performance.  (01:51) The Tidio chatbot plugin leveraging AI.  (02:21) How Air.ai could change customer service.  (03:13) Adzooma’s role in simplifying marketing.  (04:05) How Magellan.ai provides information on podcasts you might want to support.  (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Microsoft Clarity AdCreative.ai Motion App Tidio Air.ai Adzooma Magellan.ai Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Ian Blair shares strategies for leveraging hiring agencies to achieve faster growth and cost efficiency. He also discusses the rapid growth of the e-commerce industry worldwide and offers valuable insights into best practices that you can learn from.TIME-STAMPED SHOW NOTES: (00:00) - Ian Blair shares his journey as an entrepreneur (05:00) - Finding a business with the fewest built-in constraints (05:46) - E-commerce is one of the fastest-scaling businesses in the world (06:41) - The commonality with e-commerce businesses (08:18) - Hiring creative agencies to help with the brand (09:55) - Advantage of hiring a marketing agency  (11:27) - Best practices you can use if you’re running an e-commerce business Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Lessons from The Pooter Marketing Funnel. (00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product. (01:01) Why YouTube is such an amazing tool for your marketing funnel. (02:51) How you can use other social media platforms for your marketing funnel. (03:03) Why being consistent on YouTube is key. (04:03) Tips on how to optimize your YouTube marketing funnel.  (04:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jack Vale on YouTube The Pooter Pooter Fart Videos Blake Rocha on TikTok Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES: (00:00) - Find niches with emotional intensity when building your business (02:46) - Here’s why these kinds of niches are valuable for marketing (04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention (08:00) - Three ways you can get attention for your brand/product (10:30) - Leveraging intellectual data to connect with your audience  Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying. (00:14) Semrush’s annual earnings report. (01:04) Indicators that Semrush is doing well. (01:21) How Semrush is using upsells and other strategies to grow revenue. (01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying). (03:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Semrush Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES: (00:00) - Do the richest people in the world have secret sources of information? (02:21) - The global intel network for the wealthiest players in business (03:23) - Here's how having access to information can provide you with an advantage in positioning your business  Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.TIME-STAMPED SHOW NOTES: (00:00) - Know more about Dylan Beynon and his company, Mindbloom (02:30) - Why did Dylan Beynon start Mindbloom (06:22) - Dylan Beynon talks more about MDMA therapy (13:30) - Pricing and treatment programs that Mindbloom offer (15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy (22:12) - The largest peer review clinical study for psychedelic and ketamine therapy  (25:20) - The best mental health tool for Dylan Beynon (27:53) - Dylan Beynon talks about Vipassana Meditation (36:00) - Where to find Dylan Beynon and learn more about Mindbloom Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data). (00:09) What do we mean by free-to-paid conversion rates? (00:27) Different models that incorporate free services in the tech world. (01:53) An overview of good version rates for different freemium models. (02:45) How to find examples of good conversion rates. (03:45) Tips on how to boost conversion rates. (04:18) How to assess whether you are hitting the right benchmarks. (05:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Lenny's Newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES: (00:00) - The most common mistake in business acquisition (02:15) - Here’s how we got a customer database worth $2M dollars (03:20) - Don't acquire a company unless you know how to run it (05:03) - Why motivation is important in acquiring companies (07:17) - Why it’s easier to buy big businesses (08:20) - Here’s how you should handle employees when acquiring a company (10:24) - Don’t change anything drastically when acquiring a company Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Decline of the CMO Role. (00:23) An overview of how the role of CMO has been declining. (00:42) The biggest challenges that CMOs are facing. (02:13) How the CMO role needs to be reformed. (02:35) A key example of a terrible CMO experience. (04:09) The lack of trust in CMOs and what can be done to counteract this. (05:31) Key skills that CMOs need to master in the coming years.  (06:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event.TIME-STAMPED SHOW NOTES: (00:00) - Why authentic content is the way to go (03:00) - Don’t overthink your content creation strategy (04:30) - Why collaboration is the most effective way to grow on social media (06:23) - Why building your personal brand is crucial (07:58) - Personal brand is also about emotional attachment Go to https://www.marketingschool.io to learn more!Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube. (00:04) Some context on our Marketing School YouTube channel. (01:08) Why you shouldn’t compare your subs to other channels. (01:38) A breakdown of our growth rate and what our numbers are looking like. (02:08) What we have been doing to compound our growth rates. (03:49) The value of sharing screens when your content is educational. (04:29) Our approach to optimizing thumbnails. (05:33) What our retention rates are. (05:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around. TIME-STAMPED SHOW NOTES: [00:00] - Who is Blake Rocha (mrfourtoeighth) [03:11] - How did Blake Rocha become so successful in building his brand and business? [05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand [05:53] - Creators don’t know how to monetize their brand correctly [06:36] - Creating a business around your content [07:09] - Build a business around your lifestyle, not the other way around [07:54] - From content consumer to content creator Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the best way to do paid media is... not to do paid media?! [00:30] A breakdown of how the marketing landscape is shifting. [01:03] The highest leverage point in paid marketing. [02:01] Finding a balance between marketing and content. [02:33] Steps to reach your full marketing potential. [03:05] What you should be focusing on: soft content marketing. [04:01] Why optimizing your creative content is essential. [05:22] Advice for enhancing your creative content.  [06:11] The high-risk, high-reward nature of advertising. [06:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Harmon Brothers and Chamber Media Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the right way to get better at marketing ASAP. [00:22] Learning marketing by trial and error. [00:30] Highlights from the book Scaling People. [01:00] Always strive to implement what you have learned. [01:19] The value of speaking to experts in the space. [02:00] Using tools to find your marketing niche. [02:24] Marketing lessons from older brands. [03:35] Setting aside a budget for exploring marketing strategies. [03:52] Qualities that make billionaires masters of marketing. [04:29] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check the book Scaling People Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Neil and Eric talk about Alex Hormozi’s recent book launch and what can you learn from it.TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s newest book $100M Offers [01:30] - The Hormozi Ultimate Offer [02:22] - Alex Hormozi gave away his courses for FREE [03:08] - What can you learn from Alex Hormozi’s book launch [03:45] - This is how you build something big for the long-term Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2545, we explore a groundbreaking tool that has the potential to revolutionize social media posting and disrupt the current marketing landscape, Castmagic. Learn about Castmagic, the different services it offers creators, and how it is evolving the industry. Gain essential insights into the possibilities of this new AI-based tool and how it could reshape the way we create and consume content on social platforms. Whether you're a content creator, marketer, or social media enthusiast, this episode offers thought-provoking insights into the future of social media and the strategies that could redefine the way we connect and communicate online. Tune in and stay informed about this new tool that could alter the future of marketing.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: this could replace all regular social media posting. [00:12] An overview of Castmagic software. [01:09] How Castmagic is disrupting the industry. [02:09] Leveraging Castmagic to automate social media posts. [02:45] The amount of time Castmagic can save you. [03:04] Making use of AI to optimize productivity and save money. [03:31] Another feature of Castmagic: Magic Chat. [04:00] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Remember to check out Castmagic Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2544, we discuss the concept of zero-click marketing and its potential as the future of digital marketing. We explore the rise of zero-click searches, where users obtain information directly from search engine results without clicking on specific links. We also dive into the implications of this trend for marketers, highlighting both the challenges and opportunities it presents. Hear valuable insights into adapting your marketing strategies to accommodate zero-click searches and enhance your brand's visibility. This conversation offers crucial insights into the evolving search landscape and the strategies that can position you for success in a world where zero-click marketing is gaining prominence. Tune in and prepare for the future of digital marketing with the knowledge to stay ahead of the curve.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is zero-click marketing the future? [00:48] Recap of the zero-click concept. [02:05] Insights from an intriguing article on zero-click marketing. [03:05] Embracing the future: the rise of zero-click marketing. [03:20] Leveraging zero-click marketing for brand building. [03:44] An overview of zero-click marketing trends. [04:18] Why social media posts need to be native to the platform. [05:14] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out Rand Fishkin on X and LinkedIn ‘Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Leila Hormozi sits down with Eric Siu, sharing her expert insights on talent acquisition strategies, building a resilient company culture, and refining operations for peak efficiency. Drawing from her own experiences, Leila offers valuable advice to aspiring founders looking to make their mark in the business landscape.TIME-STAMPED SHOW NOTES: [00:00] - Leila Hormozi’s life and business update [04:43] - Leila Hormozi’s expertise in talent acquisition, culture, and operations  [12:07] - This is how you pass a Leila Hormozi job interview [13:26] - This is how Leila Hormozi fires employees [16:45] - How Leila Hormozi deals with the most difficult situation as a CEO [21:10] - Leila Hormozi's view on creators trading reputation for views [24:00] - The real Leila Hormozi behind the camera [28:30] - Leila Hormozi on content creation [30:20] - Mozi Talent: How to create and operate a talent funnel [36:20] - Creating an effective job hiring ad to find the best candidate [39:30] - Leila Hormozi on hiring high-level performers for your company [43:00] - How Leila Hormozi upholds her people's accountability based on her core values [50:00] - Leila Hormozi’s mission for Acquisition.com [52:50] - The most common misconception with Alex Hormozi and Leila Hormozi [53:30] - Leila Hormozi’s approach to education [57:06] - Leila Hormozi’s advice for founders [59:50] - Leila Hormozi's point behind ‘Engineering a culture where everyone wins’. Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2543, we explore the intricacies of the economy, specifically the phenomenon of cooling inflation paired with rising interest rates. Join us as we dissect the potential implications of this economic situation on marketing. We unpack how changing interest rates affect consumer behavior, spending habits, and overall market dynamics. Gain valuable insights into the strategies marketers and businesses might need to consider to navigate these shifts successfully. Whether you're a seasoned marketer or a business owner, this episode offers crucial insights into the connections between macroeconomic trends and marketing strategies. Tune in to stay informed about the evolving economic landscape and its impact on marketing decisions.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: inflation cools but rates go up – what this means for marketing. [00:13] The current state of inflation and interest rates. [01:10] Overview of the impact of interest rates on marketing. [01:40] Our predictions of the ongoing interest rate trend. [02:30] Reasons to be optimistic about the future of marketing. [03:35] Strategies to expand your marketing reach in today's economy [04:38] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Threads loses half of its 100M users. [00:28] Important takeaways and lessons. [01:48] What we liked about Threads when it started. [02:22] Whether Threads will ultimately fail. [03:06] Retaining and expanding your user base. [03:25] Tips to get the most out of Threads as a marketer. [03:45] Posting to Threads to test content. [04:28] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Threads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: whether books really help with marketing. [00:10] Reflecting on our books’ contribution to generating revenue. [00:54] Under what circumstances a book might have a substantial impact on marketing? [01:23] Does selling books translate to business growth? [04:53] The benefits of writing books. [05:15] Are there better ways to generate leads and improve deal flow? [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum Leveling Up: How To Master The Game of Life The YouTube Formula Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: generating revenue from multiple countries. [00:15] The various countries our clients are based in. [00:34] Why it’s important to expand marketing efforts beyond one's region. [00:51] What makes international expansion more beneficial than local? [02:05] Our simple playbook for international expansion. [04:05] The importance of cultural fit and shared values in hiring key executives for international expansion. [06:07] Using HREFLANG to rank content in different languages and countries. [06:36] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&A strategies.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean. [00:16] How to achieve high traffic through templated pages. [00:53] What programmatic SEO involves. [01:19] The importance of keeping website content up-to-date for better SEO rankings. [02:53] Why human review is essential in the process of updating content. [03:36] The production time saved by AI-enhanced content creation. [04:45] How to craft effective meta tags. [05:18] Another surprising advanced SEO tactic! [06:53] M&A (mergers and acquisitions) tips and strategies. [08:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Brian Dean on LinkedIn Brian Dean on X Backlinko Buy Then Build Buying a Small Business Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The economy and its impact on the marketing industry. [00:16] Are we going into a recession? [00:30] The direct relationship between marketing and the state of the economy. [00:53] Pipeline growth during different economic conditions. [04:04] Additional indicators of economic performance. [04:31] Potential short and long-term impacts on real estate and the services economy. [04:42] Hopes/ predictions for economic recovery. [04:50] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This. [00:39] Why Vice was a discovery platform and wasn’t very good with relationships. [01:16] The biggest issue Vice had: monetizing in the wrong way. [03:27] Why anybody can build their own media company (and should). [04:25] Whether the economy will have a hard or soft landing. [04:59] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Vice Media Group Facebook X Google Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’.TIME-STAMPED SHOW NOTES: [00:00] - Alex Hormozi’s business model [09:00] - Playbook on scaling companies 10x [15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company [20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability [24:00] - Alex Hormozi’s content marketing strategy evolution [27:19] - Alex Hormozi on the TikTokification of social media [33:00] - How Alex Hormozi creates his content [44:04] - Alex Hormozi chose business over Leila Hormozi [55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu [59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better [01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff [01:09:00] - Alex Hormozi on having children and his childhood [01:19:00] - How Alex Hormozi is planning to launch his book  [01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business [01:37:00] - Organizational development tips for scaling business [01:45:37] - Alex Hormozi on fitness and lifestyle [01:58:17] - Where you can find Alex Hormozi’s newest book Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future.TIME-STAMPED SHOW NOTES: [01:00] - Are we living in a simulation? [03:17] - Exponential technologies and MTP [10:43] - Being the CEO of multiple companies [16:11] - The right time to replace yourself [18:32] - What is XPRIZE? [25:00] - Working with AI  [30:00] - Abundance 360 and Executive Program [35:28] - Is AI going to kill us? [43:29] - The wealth gap [46:07] - Being pro-human vs. pro intelligence [49:50] - Technology in healthcare [56:31] - How to live longer? [1:10:34] - The DMT experience Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more. TIME-STAMPED SHOW NOTES: [00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads [01:00] - How we use Programmatic SEO to increase traffic  [08:00] - Why AI isn’t the best tool for content creation [10:20] - How you should use AI in marketing besides creating content [11:00] - Grow your business and revenue by expanding globally, here’s why [14:34] - More ways to use AI for your business [17:15] - Why you should give something away for free to grow your business [19:16] - Hire the best people for your company, here’s how to find them [20:29] - Newsletters are making a comeback [23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Discovery Platforms vs Relationship Platforms. [00:40] Some examples of “better relationship platforms.” [01:00] Why do you want discovery platforms with good reach to become relationship platforms? [03:09] How specific content allows us to generate more revenue (with fewer views). [03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch. [05:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: LinkedIn Tiktok Instagram Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind. TIME-STAMPED SHOW NOTES: [00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind [03:00] - Watch out for Marketing School’s Q and A episode from the conference [07:00] - Dave Portnoy Buys Barstool Back for $1 [08:50] - MrBeast Gets Sued for $100M [10:50] - Barbie's Marketing Results & Revenue [18:11] - What the venture market tells you about the market right now [22:28] - How Forbes does SEO Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: FB Conversion Pixel Going Away. [01:08] What you need to do about this change. [02:13] The increasing importance of having your own first-party data [02:28] Why this isn’t the end of the world. [02:56] How to harness your own first-party data and why that’s imperative. [04:46] What a CDP is and why you want to build it. [05:44] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Facebook Google Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content. [00:19] What companies like Disney and Netflix are using Marvel and Star Wars for? [01:58] Why too much of this content on Disney Plus is not worth it for the company? [03:13] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Disney Plus Netflix Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You. [00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.  [01:38] Why video content (as opposed to audio only) is the way to go.  [02:42] Factors that influence retention rates.  [03:18] The power of short-form, repurposable content.  [03:56] Skills to master to succeed as a podcaster.  [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2530, Eric and Neil discuss how a big VC firm shows where the economy is at (and how this will affect your growth big time!). The end of free money is over and we’ve entered a period of rational valuations, innovation, and profitable growth, which has huge implications for marketers. Tune in today to hear how to approach fundraising, hiring, and investing to help your business thrive in the current landscape. Hint: efficiency is key! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Big VC Firm Shows Where Economy Is At (and How This Will Affect Your Growth Big Time) [00:56] Companies that make up the ‘Magnificent Seven.’  [01:01] How most companies are faring economically compared to the ‘Magnificent Seven.’ [02:00] Elements that characterized the era of free money.  [02:20] Factors that indicate the end of the free-money era, and what this means for marketers.  [03:08] The importance of prioritizing the hiring of high-quality team members.  [04:40] How business leaders approach growth differently in good and bad markets.  [05:13] An overview of the current fundraising, hiring, and investment landscapes.  [05:46] The key players that business leaders should be hiring right now  [06:29] A story that epitomizes the current business environment.  [08:19] Memorable quotes on pivoting from some of the world’s top business leaders.  [08:46] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2529, we take a look at a new concept known as the inverse entrepreneur effect. This concept of business implies that your regular hierarchical pyramid is flipped upside-down. With the creator or brand on the bottom, they build upward with positions and people they need as the business grows. Join us as we take a look at the trouble with this new creator economy and explore the idea of reversing the upside-down pyramid to prevent your business from becoming reliant on one person, negating the Key Man Risk. For more insights and practical takeaways, tune in now. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What is the Inverse Entrepreneur Effect? [00:05] A new concept where the pyramid is flipped upside-down. [00:40] The trouble with the creator economy. [01:50] A good example of making everything not reliant on the brand/creator. [02:28] We talk about ‘The Lindy Effect.’ [03:00] Reversing your company to a right-side-up pyramid. [04:00] How to prevent your business from becoming/being reliant on one person. [04:40] A quick look at what Logan Paul is doing. [05:11] ‘Key Man Risk’ and what it means in business. [05:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! LVMH with Bernard Arnault. Logan Paul and Prime. Register for the Leveling Up Founders Event here! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover why Elon's funding of legal bills is a brilliant marketing move! Join Neil and Eric as they analyze the strategic implications and public perception in this insightful video.TIME-STAMPED SHOW NOTES: [00:00] - Elon Musk’s smart marketing strategy  [01:00] - Neil Patel and Eric Siu’s reaction to Elon Musk’s recent tweet [02:48] - Why freedom of speech is important  [03:40] - Marketers should learn how to adapt socially Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2528, we talk about why webinars are still a moneymaker in 2023. We explore what webinars look like and why webinars have to be very specific before chatting about frequency, conversion rates, and the concept of partner webinars. We take a quick look at who tackles sign-ups and follow-ups, post-webinar Q&As, and who does the presenting. Hopefully, this episode leaves listeners with an informed perspective of how Neil and Eric go about doing their webinars. For all this, and more, start listening now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Webinars Are Still a Moneymaker in 2023. [00:05] A quick explanation of what webinars are. [00:45] Why webinars have to be super specific: lead quality. [01:40] A look at the frequency of doing webinars. [02:35] Conversion rates and partner webinars. [03:13] Sales team and marketing teams: sign-ups and follow-ups.  [03:57] Why it depends on what you are selling and understanding your audience. [04:38] Q & A after webinars and how they are helpful.  [05:00] Who presents the webinars (and the slides therein).  [05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Register for the Leveling Up Founders Event here! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2527, we discuss the success story of Andrew Wilkinson and his impressive earnings of $12,000 per month through Twitter subscriptions. In our conversation, we explore Andrew's unique approach to monetizing his Twitter presence and the strategies that contributed to his remarkable achievement. Gain valuable insights into the concept of subscriptions and how content creators like Andrew have leveraged this model to build a sustainable income stream. Whether you're a content creator, social media enthusiast, or aspiring entrepreneur, this episode offers valuable lessons on innovative monetization strategies for the digital landscape. Tune in and discover how Andrew's Twitter success can inspire and inform your own creative business ventures.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Andrew Wilkinson Makes $12K/Mo on Twitter Subs? [00:55] Subscriptions as a foundation for B2B investors. [01:43] Why you should start generating revenue from subscriptions. [02:04] How Andrew monetized his Twitter subscriptions. [02:56] Essential aspects to consider regarding subscriptions. [03:42] Feeback received from listeners about the podcast. [04:22] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Andrew Wilkinson on Twitter Andrew Wilkinson on LinkedIn Tiny WeCommerce Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2526, we discuss the pitfalls of using paid social advertising as an investment for B2B businesses. Join us as we explore the reasons why paid social might not be the most effective strategy for reaching B2B audiences and generating significant returns. We delve into the fascinating dataset from Metadata and discuss the unique challenges and considerations that B2B marketers face when utilizing social media platforms for advertising. Learn about alternative approaches and marketing channels that may yield better results for B2B companies seeking to expand their reach and boost conversions. Tune in and upgrade your marketing strategy to achieve greater success in the B2B landscape.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Paid Social Is a Terrible Investment for B2B. [00:35] Highlights of the groundbreaking data from Metadata. [01:00] Analysis of the most interesting findings from Metadata. [01:44] Circumstances where paid social works well. [02:42] Lead to win rates of paid socials. [03:16] A key aspect of advertisements: efficiency. [03:50] How to know if paid advertising is effective. [04:34] Brand awareness and targeting an audience based on data. [04:48] A final takeaway from the Metadata dataset. [05:44] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Metadata Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2525, we discuss the lessons learned by MrBeast on why ads are not the ideal long-term monetization strategy. Join us as we analyze the journey of MrBeast, a prominent YouTube personality known for his philanthropy and attention-grabbing stunts. Discover the drawbacks of relying solely on ads for revenue and the potential limitations in scalability and sustainability. We explore alternative monetization methods that content creators like MrBeast have adopted to build a thriving and lasting income stream. Whether you are a content creator, entrepreneur, or marketer, this episode offers valuable insights into crafting effective monetization strategies for long-term success. Tune in and learn from MrBeast's experiences to optimize your business content for growth and sustainability.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why MrBeast Learned That Ads Are NOT The Way To Monetize For The Long Term. [00:20] How advertisers are making more money than you. [01:10] An alternative to ad revenue: providing products and services. [01:39] Why it is all about margins. [02:35] Leading with the audience first. [03:01] Short-term strategies for getting started. [03:26] Interesting findings from the Linktree Creator Report.  [04:00] A key aspect to keep in mind. [04:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Check out MrBeast on YouTube Feastables ‘The 2022 Creator Report’ | Linktree Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2524, we discuss Apple's declaration of war on newsletters. Join us as we explore the recent developments and changes implemented by Apple that impact newsletter creators and subscribers. We investigate the potential implications for content creators, marketing strategies, and the future of newsletters in light of these changes. Hear valuable insights into the evolving landscape of digital content distribution and the challenges faced by newsletter platforms. Whether you are a content creator, marketer, or avid newsletter reader, this episode offers valuable analysis and recommendations to navigate the shifting newsletter landscape effectively. Tune in to stay informed and adapt your marketing strategies accordingly in response to Apple's latest moves.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Apple Declares War on Newsletters. [00:10] How iOS 17 will impact the distribution of marketing material. [01:15] Ways companies are adapting to Apple’s new privacy rules. [02:05] Results from a survey regarding the impacts of Apple’s privacy rules. [02:58] What Apple is really good at: telling a story. [03:12] Why newsletters are not at risk, despite the changes by Apple. [04:07] An essential metric to track the success of newsletters. [04:24] We share our newsletter tracking metrics.  [05:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘Apple has declared war on email newsletters’ | Substack Beehiiv Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Neil and Eric talk about the incredible discounts and deals that X is offering, with discounts of up to 50%TIME-STAMPED SHOW NOTES: [00:00] - “X” wants to make your Twitter ROI more profitable [01:00] - How Elon Musk will implement up to 50% discount and how you can maximize it [02:12] - Advertising on Twitter has become cheaper since Elon Musk took over. [03:33] - This is the best time to take advantage of Twitter ads Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Eric and Neil delve into the repercussions of the Hollywood Actor Strike and discover invaluable marketing lessons that can be applied across various industries.TIME-STAMPED SHOW NOTES: [00:00] - The impact of the Hollywood Strike  [02:00] - What can we learn from it from a marketing standpoint [02:45] - What Neil Patel thinks about the Hollywood Strike and how will it affect content creation [04:57] - Why this is a great time for creators to produce content  [05:47] - Being afraid of a future dominated by technology is inherent to human nature Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil and Eric talk about how Elon Musk has revolutionized the concept of hiring brand agencies for millions of dollars. TIME-STAMPED SHOW NOTES: [00:00] - Elon Musk and 99designs on redefining the strategy of hiring a brand agency [01:30] - What do Neil Patel and Eric Siu think about this whole Twitter rebrand? [02:38] - Is this the end of brand agencies? [04:04] - Neil Patel and Eric Siu rebranding tips and tricks [05:10] - Why conversion should be the top priority instead of just redesigning your brand Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil and Eric talk about Twitter's bold rebranding as "X," a move that resulted in a reported $4-20B loss in brand value. They delve into the reasons behind this decision and the potential implications it holds for the platform's future.TIME-STAMPED SHOW NOTES: [00:00] - What Neil Patel thinks about Elon Musk’s decision to rebrand Twitter [02:00] - This will be the biggest redirect project in SEO [03:40] - What does Twitter's CEO, Linda Yaccarino, think about this rebrand? [04:37] - Why Eric Siu and Neil Patel think rebranding is unnecessary Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2522, we reveal the one thing that the wealthiest people in the world do exclusively. Join us as we explore the common practice among the ultra-rich and discuss its impact on their success. Gain valuable insights into the mindset, habits, and strategies employed by these individuals to accumulate vast wealth. Whether you aspire to join the ranks of the wealthiest or simply seek inspiration for personal growth, this episode offers valuable lessons and actionable takeaways to help you on your journey to financial success. Tune in and discover the key to unlocking wealth in this enlightening episode.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Wealthiest People in the World Do This One Thing Only. [00:55] What wealthy and successful people all have in common. [02:12] How successful people expand their accumulated wealth. [02:47] An example of someone who built their wealth by focusing on a niche. [04:03] Successful people who have an investor mindset. [04:36] Focusing on a niche before expanding into new ventures. [04:50] Another commonality between successful people. [05:27] The advantages of entering a mass market. [05:53] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2521, we discuss the importance of taking back control of your content. We delve into the drawbacks of relying solely on third-party platforms and emphasize the benefits of owning and managing your own content channels. Discover why building your own platform, such as a website or blog, provides greater control, flexibility, and long-term sustainability. Gain valuable insights on content ownership and learn strategies to establish a strong digital presence while maintaining control over your valuable content assets. Tune in to this empowering episode and reclaim control of your content today.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why You Have To Take Back Control of Your Content. [00:50] Spending more time creating more content. [01:26] Issues with not creating your own content. [02:10] An example of good, simple content with great ROI. [02:58] Hear the benefits of creating your own content. [03:33] Why it is essential to have fun when making content. [05:10] The popularity of content creation as a marketing tool. [06:04] Simple steps to take back control of your content. [07:07] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2520, we delve into the incredible success story of Logan Paul and how he managed to generate a staggering $250 million within just 12 months. We shed light on the marketing channel that played a pivotal role in his achievement and share valuable insights for marketers and entrepreneurs to learn from. Discover the basics of influencer marketing, common pitfalls brands make, how to leverage influencer marketing effectively, the benefits of focusing on a niche, and more. Learn valuable lessons from Logan Paul's journey and gain insights into the future potential of influencer marketing in this captivating episode, tune in now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Logan Paul Generated $250 Million Dollars in 12 Months Through This Marketing Channel. [00:15] Background about Logan Paul and his overall brand. [00:58] The story behind the recent success of PRIME. [01:09] Leveraging influencer marketing to generate more sales. [02:25] Reasons why PRIME has become so popular. [02:37] Examples of other companies using influencer marketing successfully. [03:11] What most people do not understand about influencer marketing. [03:49] Hear about our influencer partner.  [04:04] Why you do not have to work with the biggest influencers to get results? [04:45] Benefits of focusing on a niche and using influencer marketing. [05:30] Common mistakes brands and entrepreneurs make. [06:39] Learn about the key to successful influencer marketing. [07:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Logan Paul on Twitter KSI on Twitter PRIME Bettrly Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2519, we talk about what type of content actually works at converting enterprise customers. There is immense power behind effective marketing techniques and, in our conversation, we break down the types of content that help drive revenue. Hear about the type of content that goes viral, leveraging content effectively, and best practices to help your content reach new customers. We also talk about programmatic advertising, the overall marketing funnel, and how to track the progress of marketing content. To learn how to take your marketing to the next level, tune in now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Content That Actually Converts Into Enterprise Customers. [00:42] A look at some data on viral content. [01:55] Neil shares what he has learned regarding content. [02:48] How NP Digital assesses marketing content. [03:15] Benefits of focusing on a marketing niche. [03:55] Best practices for formatting blog content. [04:52] Leveraging FUD (Fear, uncertainty, and doubt) type content. [06:11] Programmatic advertising and the sales funnel explained. [06:58] Tracking the progress and producing new content. [07:26] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Salesforce Sign up for the next Marketing Mastermind class on Leveling Up Founders Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil and Eric talk about Discord's Explosive 125k Growth Hack, Unveiling Eric's 1.9M View Tweet, Bryan Johnson's Intriguing New Company, the Fascinating World of Barbie Marketing, and the Harrowing Predictions for AI's Future!TIME-STAMPED SHOW NOTES: [00:00] - How Bryan Johnson is redefining business and marketing [05:00] - Best practices to scale your Youtube channel [15:30] - AI’s horrifying future and the more reason to protect your data [19:30] - Barbie Movie’s marketing strategy  [22:56] - Build your community with this Discord growth hack [27:28] - The only thing you need to build a successful career through social media Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2517, we discuss the statement “Marketing is getting harder. But paid media is getting easier” and whether or not it is true. Neil sheds light on factors like AI and cutbacks in ad spending to explain why some believe that this statement is true before explaining why he disagrees with it. You’ll hear about privacy changes and automatization and what this means for creative strategy and people who work in marketing and paid media. In order to survive, you need to evolve, so tune in to find out how developments in the marketing industry may affect you and where to focus your efforts for maximum ROI!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Marketing is getting harder. But paid media is getting EASIER? [00:17] Why Neil thinks paid media is getting easier: AI and ad spend cutbacks. [00:31] The main reason Neil disagrees with this statement: the privacy changes. [01:07] What this means for creative strategy and people in paid media? [02:00] How paid media is affected by automatization.  [03:06] AI and how it will affect the work of creatives.  [03:29] Google and its relationship with agencies. [04:01] The need to evolve in order to survive. [04:47] Predictions for the future.  [05:02] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Ads  Google I/O  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is it worth it to create a user conference? [00:06] What a user conference is and examples of companies that do this. [00:41] Neil and Eric’s experiences with doing their own conferences. [01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference. [01:55] Criteria that your company should meet before hosting a user conference. [02:45] A look at some specific events and the value they provide. [04:18] How iProspect generated a lot of revenue from their events. [04:57] WPP Steam’s “unconference”. [06:13] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube!  ClickFunnels  Funnel Hacking LIVE  DigitalMarketer Traffic & Conversion Summit  Salesforce  Dreamforce  HubSpot  Inbound  Inbound discount code: Marketing School Leveling Up Founders (Mastermind)  DigitalMarketer: Modern Marketing Mastermind  iProspect  WPP  WPP Stream Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: how to measure the ROI of your content efforts in 2023. [00:06] Google Analytics 4 and its limitations. [00:23] A quick hack involving UTM parameters. [00:51] How to use AB testing. [01:55] Factoring in lead generation. [03:07] Tracking content topics and how to use this information going forward. [03:52] The evolution of Google Analytics and what Eric predicts for the future. [04:42] Blog content and emails versus organic reach when it comes to ROI. [05:51] Why measuring your ROI is not enough; you actually have to improve it. [06:02] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: how businesses can use data to improve their marketing campaigns. [00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions.  [01:24] The biggest problem with how businesses use analytics. [02:43] Thoughts on GA4 versus the previous version of Google Analytics. [03:41] Neil recommends what companies should do with their data. [04:10] The value of having an experimentation framework.  [04:40] Incentivizing staff to make improvements based on data. [05:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Bard  Magellan AI  Google Analytics  “DataStu” [01:28] Tableau Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the secrets of the LinkedIn algorithm. [00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside. [01:37] Typical account types that get down-ranked and up-ranked. [02:10] How the criteria changes per country and other factors that affect it. [02:31] Topics you should talk about depending on your racial profile.  [03:17] The four levels that they use to rank content. [03:50] Thoughts on the incentives that drive this. [04:11] How our hosts would do things differently if they worked at LinkedIn. [04:47] A case study that Eric looked at and the value of playing by the rules. [05:16]  Thoughts on the level of transparency when it comes to algorithms in LinkedIn versus Twitter. [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: LinkedIn  Twitter Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels.TIME-STAMPED SHOW NOTES: [00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel. [00:39] Expedia conducted an experiment leading to improved results [01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI [03:04] Examples of other companies, adopting omnichannel strategies are discussed [04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI. [05:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content.TIME-STAMPED SHOW NOTES: [00:00] Introduction to using Bard for marketing and business questions. [00:53] Using Bard to generate specific marketing questions for the current quarter. [01:40] Refining questions for specificity and actionability. [02:41] Exploring popular search marketing questions with Bard. [03:17] The relevance of Bard's data and its age. [03:40] Importance of focusing on high search volume questions for content creation. [04:01] Using Bard to find popular search engine marketing questions. [04:47] Considering indexed results to determine question relevance. [05:13] Wrapping up and encouraging listeners to follow their YouTube channel. [05:58] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience's engagement. Building deeper relationships and creating a different level of connection with guests are among the key advantages of in-person podcasting they explore.TIME-STAMPED SHOW NOTES [00:00] Introduction to the topic: Why in-person podcasts crush online podcasts. [00:18] Recording together after three years apart. [00:26] Difference between online and in-person recordings. [01:05] Impact of being physically present on storytelling and energy. [01:45] Unique vibe of doing something live or in person. [02:03] Overcoming Zoom fatigue and enhancing energy through in-person interactions. [02:24] Stronger relationships were built with guests during in-person recordings. [03:13] Value of building deep relationships and lifelong friendships through in-person podcasting. [04:06] Difficulty in remembering online podcast recordings compared to in-person ones. [04:19] Importance of genuine connections and helping each other out during in-person interactions. [04:39] Eric's preference for watching full interviews in person over Zoom recordings. [05:03] Encouragement to consider in-person recordings without disregarding online options. [05:11] Outro and call to action: Rate, review, and subscribe! [05:20] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us: Single Grain NP Digital Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics!TIME-STAMPED SHOW NOTES: [00:00] - Disney TV assets are now for sale, says Bob Iger [05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages [07:38] - Threads engagement is decreasing [11:34] - Amazon’s Prime Day falls short [14:30] - Twitter introduces revenue sharing system [20:48] - What you should learn from Sam Ovens Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Do offline ads work? [00:13] The effectiveness of offline ads, including billboards and airport ads. [01:48] How offline ads are evolving to merge with digital platforms. [02:20] Factors affecting the success of offline ads. [04:38] Why IT marketers should focus on creativity rather than technical details. [05:12] The importance of evoking emotion to drive customer interest. [05:36] Why unique campaigns make effective campaigns. [06:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Microsoft Clarity Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to make the new LinkedIn algorithm work for you. [00:06] Why LinkedIn constantly changes its algorithm. [00:36] LinkedIn’s aim is to focus on B2B social networking. [02:14] Why building your own audience outside of LinkedIn is important for long-term success. [02:39] The kinds of posts prioritized on the platform; how to reach people that don’t follow you. [03:16] What can be attributed to LinkedIn’s success? [03:33] A recap of the types of content and comments valued by LinkedIn. [05:34] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! lynda.com LinkedIn  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Anatomy of a 1M View TikTok Video. [00:55] A brief overview of what the post was about. [01:14] Reasons why the post went viral. [01:37] Why Neil chose not to collaborate on the video. [02:05] Advice for creating viral marketing content. [02:38] Eric shares his perspective on the post. [03:40] Learn why storytelling is essential for a viral video. [04:06] Focusing on the ideal customer.  [04:20] The role of timing in driving trends. [05:15] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! TikTok ‘MrBeast is REINVENTING business with this’ | TikTok Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads.TIME-STAMPED SHOW NOTES: [00:00] - Why launching Threads is a genius move and the future [01:30] - The conditions that made Threads a record-breaking social media platform [03:36] - Key lessons we should learn from Threads [05:07] - What will happen if Threads go global? This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand. TIME-STAMPED SHOW NOTES: [00:00] - Is Threads better than Twitter? [01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter. [02:20] - What is the reason behind the current surge in attention towards Threads? [04:10] - How can you maximize Threads’ organic reach as a brand-new platform [05:30] - You’re missing a lot of things if you’re not using Threads This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxALinks Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire. [00:20] An interesting market projection regarding creative startups. [00:55] We define the creator economy and provide examples. [02:06] Reasons why the creator economy is struggling. [02:37] Examples of successful businesses within the creator economy. [03:03] We unpack reported returns for content creation. [03:25] Important aspects that content creators should consider. [04:10] How to be successful at monetizing content.  [04:42] Common misconceptions about content creation. [04:55] An example of a ‘lucrative niche’ in the market. [05:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/q11zGjZ467M Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode!TIME-STAMPED SHOW NOTES: [00:00] - Twitter’s competitor Thread is now one of the fastest-growing social media platforms  [02:15] - How your brand can maximize this new platform for organic reach [05:00] - Scale your content creation with Programmatic SEO [11:41] - Canadian Government to stop buying Meta platform ads  [19:11] - How Connected TV (CTV) Advertising Works [25:54] - Duolingo Ditches Tv Ads For Memes [28:10] - Tom Brady Loses $30M www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain (Eric's ad agency) NP Digital (Neil's ad agency) Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Are Rebrands A Good Idea? [00:22] Why we are not fans of rebranding. [01:36] Rebranding when reviews are bad: Spectrum. [02:33] Remembering a viral post about Comcast. [02:59] Hear examples of bad rebrands and missed opportunities. [04:29] How rebrands can complicate marketing strategies. [05:10] Good examples of successful rebrands.  [05:51] Important lessons from successful rebrands. [06:05] We unpack Neil’s recent rebranding experience. [06:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!SpectrumComcastChatGPTLeave Some Feedback:What should we talk about next? Please let us know in the comments belowDid you enjoy this episode? If so, please leave a short review.Connect with Us: Single Grain NP Digital Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for freeLinks Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts.TIME-STAMPED SHOW NOTES: [00:16] Introduction to the topic and a lighthearted discussion about a special pillow [01:24] Neil and Eric share their preferred content formats for starting from scratch [02:46] Neil explains why he favors videos and how they help build audience connections [03:49] The prominence of short-form videos and the benefits of creating long-form content [04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience [05:32] Wrapping up the episode and encouragement to rate, review, and subscribe That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain NP Digital Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Much We Each Spend on Content Marketing. [00:33] The quantity and type of content we create each month. [00:54] Our ideal daily output. [01:28] What we use for email marketing management. [01:45] The size of our video editing team. [01:58] Our shared costs for the Marketing School podcast. [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency. [03:27] How we use webinars to attract targeted leads and generate revenue. [05:34] Why we’re running Twitter and Meta ads to drive more email signups. [06:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT Beehiiv Riverside Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation [00:15] What Opus Clip is and what it’s used for? [00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential. [01:00] The features that enable it to save users time in editing short-form videos. [01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube. [01:31] The time and money-saving benefits of Opus Clip. [01:41] Our plan is to use it for reaction and longer-form videos. [02:35] Why emphasis should be placed on content quality rather than production quality. [03:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Opus Clip Thomas Ma on LinkedIn Thomas Ma on Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What matters more than competency? [00:26] Why cultural fit is more important than competence. [01:35] A recruitment story illustrating the significance of cultural fit. [02:24] Core values at Eric’s company. [04:02] Neil’s personal and professional core values. [05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates. [05:10] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/h5dq2MeU5ts Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How MrBeast smashed a new video record! [00:21] The premise of the video that outperformed his Squid Games video. [00:44] MrBeast’s use of cameos and quick pacing. [01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers. [01:28] Why this video is outperforming previous ones while indicating higher revenue potential? [02:53] The metrics of MrBeast’s top-performing videos. [03:34] His ability to keep viewers hooked. [03:41] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/38yYiCnCUNI Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! MrBeast on YouTube Feastables Apply for the Beverly Hills event, August 7-9 Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why We’re Doing In-Person Podcast Again. [00:44] Why do we think doing in-person podcasting again is helpful and frankly, better. [02:40] How in-person podcasting builds relationships. [03:55] The way recording live podcasts helps you repurpose your content. [04:27] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/G2urSmEYYjALinks Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! The Joe Rogan Experience  Gary Vaynerchuk Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Rise of De-Influencers. [00:28] What a de-influencer is. [01:16] Why you don’t want de-influencers anywhere near your business. [02:06] Exploring why there isn’t a way to defend yourself against de-influencers. [02:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Right Way to Market an Event. [00:27] How we’re marketing our next event in August. [01:20] Advertising events and what platforms they do well on. [02:57] The two ways to move ticket sales for your events. [04:32] Why the most common event marketing techniques are not effective strategies? [04:54] Reasons why the 30 days leading to an event are the most critical.  [05:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Evolve Events Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Find the Best Podcast to Advertise On. [00:08] Magellan AI and how it helps with podcast advertising and analytics. [01:34] Our favorite feature of Magellan AI. [03:44] The cost of Magellan AI. [04:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Magellan AI Dreamhost Microsoft  Shopify HelloFresh Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Business Trends We Are Seeing For 2023. [00:24] Why businesses are cutting back on everything and rates are hiking. [01:11] The hiring trends and the defensive stance businesses are taking. [02:07] Why advertising isn’t growing like it was before. [02:35] How people are preparing for these issues: AI and why it’s more efficient. [04:20] Why podcasts are useful tools and why businesses are using them for marketing. [06:03] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/e83KxKsIBBELinks Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! We are back with our live videos so go watch us! Magellan AI Dreamhost Microsoft  Shopify Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Unsuck At Social Media. [00:18] AB testing on YouTube, responding to DMs, and other areas for improvement. [00:51] Why Neil isn’t willing to open up his private life for more online engagement. [01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using. [02:55] Why experimentation is key to unsucking at social media. [03:36] What works for your competition won’t necessarily work for you. [05:24] How enjoying the process and having fun improves your content.  [05:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/X4pdxqVNnOYLinks Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Optimal Way To Post To Social Daily. [00:06] How social media is changing and advice on how to adapt. [02:41] Posting natively and recommended tools to make posting easier. [02:51] How algorithms differ on various social platforms. [03:42] Advice on repurposing pillar content. [06:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/i1E0FoizTrsLinks Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sprout Social AdSense Acquisition.com Alex Hormozi Gary Vaynerchuk Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org). [00:31] An overview of the XPRIZE Foundation and its mission. [02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity. [03:00] How these prizes generate activity and development in beneficial sectors. [03:34] What marketing can learn from this type of positive attention? [03:42] The benefits of investing in XPRIZE. [05:00] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/IgozhA9ubOgLinks Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! XPRIZE Foundation Elon Musk Chip Wilson James Cameron Larry Page Ariana Huffington Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8. [00:14] MrBeast’s paid Twitter feed subscription and what it has to offer. [00:57] An overview of the phenomenal stats behind MrBeast’s videos. [02:26] The difference between having mass appeal and catering to a limited audience. [03:22] How MrBeast produces his video content. [04:22] The takeaways that MrBeast shares on his paid Twitter feed. [05:24] A breakdown of MrBeast’s views for shorts and longer videos.  [05:51] What MrBeast’s numbers teach us about YouTube monetization. [07:25] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/hpDrose4okMLinks Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! MrBeast on Twitter MrBeast on YouTube Gary Vaynerchuk Vayner Media Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game. [00:28] An overview of the options that Lionel Messi had of teams to play for. [01:18] The deal that David Beckham offered Lionel Messi. [02:18] How Beckham played the long game, and how Messi is doing the same. [03:27] Why there are factors other than money influencing Messi’s decisions? [05:03] The Messi brand and why it matters. [06:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! FC Barcelona Saudi Arabian Football Federation David Beckham Inter Miami CF Google Bard Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Future of Media aia Axios  [00:25] The rise in demand for subject-matter expertise.  [01:29] Value in documenting your journey.  [02:03] Why the days of big generic brands are over?  [02:30] The importance of newsletters in the media landscape of the future.  [03:45] Content that consumers are  [04:41] An example of how the media influences the way we think.  [05:58] How younger audiences want to consume their news.  [07:06] An overview of the highlights from today’s episode!   [07:51] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Axios Finish Line: The future of media Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions.  [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process.  [05:25] The importance of breaking things down for your audience in a way that they will understand. [05:50] Another thought experiment that explores the conditions of a strong argument.  [09:00] Quality versus quantity of arguments.  [09:10] How to draw attention away from the downsides of your argument.  [09:58] Congrats to Eric for receiving his MIT certification!  [10:07] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Niro Sivanathan Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs. [00:18] The importance of understanding your Customer Lifetime Value (LTV). [00:47] The blog post by Elena Verna inspired today’s episode.  [01:17] An example that highlights the problem with focusing only on customer acquisition (CAC). [02:45] The benefits of looking at LTV per channel.   [03:20] Why the length of your payback period matters more when your business is just starting out.  [03:50] Understanding the paid marketing loop.  [04:21] What does the payback period metric measure?  [05:06] Key takeaways from today’s episode!  [05:51] How losing money in the short term can benefit your business in the long run.  [07:10] How to optimize your payback period.   [09:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Elena Verna Cost of Acquisition (CAC) trap  Microsoft Microsoft Clarity Timothy Sykes Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Instagram’s Algorithm Revealed. [00:25] The blog that inspired today’s episode.  [01:20] Understanding how Instagram ranks Feed. [03:09] An explanation of how Instagram ranks Stories. [04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers. [06:51] The importance of velocity when it comes to Instagram’s Explore.  [08:49] Instagram’s approach to ranking Reels.  [09:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Instagram Ranking Explained Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The GaryVee Method For Hiring Content Creators. [00:34] The benefits of hiring content creators who really understand social. [01:21] Insight into GaryVee’s rolling admissions process. [02:25] Why he expects his own marketing to be better than his agency services? [04:32] How to find applicants when you don’t have millions of followers. [06:38] Using social media to find creators producing amazing content. [07:06] Finding content creators with experience in your particular industry. [07:57] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Gary Vaynerchuk ‘Team GaryVee: Now Hiring Freelancer Globally’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How We're Using AI at Our Companies. [00:41] Ways that we use AI for analytics. [02:30] Useful revenue intelligence and note-taking tools. [03:47] How AI can save you time and production costs on creative campaigns. [05:01] Leveraging Microsoft Clarity for user behavior insights. [06:12] The benefits of receiving “data dumps” from Google Search Console. [07:57] Learn more about a tool that identifies decaying content and one-click upgrades it. [08:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Watch this episode’s video recording here:https://youtu.be/iPPun0KEKAsLinks Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Fireflies.ai Gong.io Bacon & Eggs Media Microsoft Clarity Google Search Console Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why the Gold is in the Reviews. [00:14] Why one and two-star reviews are essential for growth. [01:30] Qualitative versus quantitative feedback. [02:40] How to use five-star reviews to inform your marketing copy. [04:34] Helpful tools you can use to test your messaging. [05:39] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Watch this episode’s video recording here:https://youtu.be/dMDzkeH6S6ELinks Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! SurveyMonkey Wynter ChatGPT Bard Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics. [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing. [01:12] How Neil learns new tactics and strategies from international conferences. [02:12] The benefits of following someone up-and-coming in the marketing space. [03:22] Why you should ask for stats and data when you learn a new tactic from someone. [04:09] How to avoid fly-by-night marketing tactics by thinking long term. [05:35] The intimacy and flexibility that comes with micro and virtual masterminds. [07:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Watch this episode’s video recording here:https://youtu.be/Bj8_7UnJm5s Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Matt McGarry Newsletter Operator Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI. [00:08] Leveraging SEO in today's climate and building and releasing free software. [01:02] Building a brand to succeed in the long run. [01:36] Prioritizing attention and distribution and using your unique data. [02:41] Connecting with other entrepreneurs at events and sharing useful info. [03:23] Employing a dedicated AI operator for your business. [04:21] The old-school marketing tactics that still work! [05:31] Understanding internal efficiency gains and finding novel marketing methods. [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube!  Ubersuggest AnswerThePublic   ClickFlow The Global 1000  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Is Google Sending Fewer Clicks To Websites? [00:06] What the data suggests about Google traffic. [00:43] Movement in the statistics; what we have noticed. [01:06] Evolving online behavior across different platforms. [01:51] More direct information on the results page and fewer click-throughs. [02:20] What do these trends mean for Google's revenue moving forward? [04:05] Laying out the amounts that Google makes from their ads. [05:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Databox Danny Sullivan  SparkToro  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably with very little effort). Tune in to hear us touch on some of the endless possibilities that are currently available.TIME-STAMPED SHOW NOTES: [00:00] Today’s Topic: Our Favorite Tools for Marketers That Want to Level Up Their Ads. [00:07] New AI tools that can help you in your creative processes. [01:16] Writing tools for titles and descriptions that improve ranking. [02:11] Some of Google and Midjourney's latest and most exciting AI features. [04:47] How tech tools can boost the creative talents you already have! [05:59] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Midjourney DALL·E 2 Adobe Firefly  Canva Flamingo  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about helping others, and the best places and events for you to spend your time, you have come to the right place! Tune in to hear our best advice for finding your tribe. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Finding Your Community Is Critical For Long-Term Growth. [00:15] Looking back on the recent Capital Camp conference. [01:29] Support from friends and 'family' in difficult times. [02:00] Helping others as a way to connect and build relationships. [03:58] Events and groups that suit different kinds of businesses. [05:10] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube!  Capital Camp YPO Zig Ziglar  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities for innovations in advertising that you may be missing out on. Tune in today to hear our thoughts on partners, omnichannel approaches, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where We Think Podcast Advertising Is Going. [00:07] Looking back on the last few years of boom in the podcasting space. [01:04] Examples of innovative ways to run podcast ads. [02:18] A few Chartable statistics about our podcast and audience. [04:18] Finding the right advertising partners for your podcast. [05:19] The utility of podcasting within an omnichannel approach to online business. [06:20] Matching your podcasting strategy with your business objectives. [07:03] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Joe Rogan Chartable  Athletic Greens Microsoft  Shopify Eight Sleep Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended.Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live. [00:07] The story of the chance meeting between Eric and a Marketing School fan. [00:52] Why engaging with Marketing School is all about implementing the lessons you learn. [01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI. [03:33] Our hopes for how people will engage with, and utilize, this podcast. [04:35] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where Consumer Confidence Sits Right Now. [00:30] Observations on current Gen Z spending habits. [01:20] The demographic that has noticeably slowed down their spending since 2022. [01:52] An overview of how companies are doing in the current economy. [04:01] Insight into why many companies are taking on a defensive position. [04:49] Why people tend to cut marketing first during a down economy. [05:18] What rail traffic data can teach us about the state of the economy? [08:19] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Dentsu Rail Traffic Data - Association of American Railroads Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Truly Scale AI In Your Organization. [00:20] Unpacking the role of an AI operator. [01:08] How Eric’s company has implemented an AI working group. [02:11] Neil’s company and how he partners people up based on their capabilities. [03:24] Why leadership needs to push these initiatives. [04:07] Neil’s advice on when to implement AI. [05:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The format dominates 92.7% of Facebook posts. [00:06] Is Facebook making a comeback? [00:15] How reels are reviving Facebook. [00:33] The reach of Facebook reels compared to Instagram. [00:59] Why reels are so popular? [01:27] The timelessness of storytelling as a format. [03:12] The doom-scrolling epidemic. [03:42] Why you should focus on creating short-form content to post on ALL platforms. [04:42] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How you should be thinking about AI. [00:10] Why content creation isn’t the most efficient use of AI. [01:46] Why human modification is essential for AI-generated content. [02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly. [04:51] Why you should use AI to analyze data rather than create content. [06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented intelligence. [06:52] Look outside of the box! How can AI help you with business efficiency and process automation? [07:12] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to optimize travel for maximum output. [00:19] Neil’s preferred approach to combat jetlag: stay in PST. [01:30] Eric’s hacks for adjusting to a new time zone. [02:36] Why you shouldn’t eat on the plane when changing time zones. [02:45] How to ease the constriction of blood flow on long flights. [03:24] Sleep optimization tools and tactics. [03:51] Neil’s on-the-go workout hacks. [04:13] Tips for traveling lightly. [05:03] Airport time-saving tips for international travel. [06:03] Try to fall asleep in the destination time zone! [06:35] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Slip sleep mask Timeshifter - The Jet Lag App Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences. [00:12] Why speaking and in-person meetings are the most effective strategies. [01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach. [03:23] The lesson gleaned from the above approach: experiment! [04:31] How and why Neil arranges for conference organizers to help him book meetings. [06:26] The effectiveness of attending industry events. [07:00] An example of what’s discussed in the in-person meetings and how they go down. [08:48] Why we aim to be as helpful as possible, no matter the size of the business. [09:23] The long-term approach of these in-person meetings at conferences. [09:54] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to make your content stand out when everyone is using AI. [00:05] The increasing mass of content creation and the inundation of AI. [00:56] What typically stands out on various platforms: data and stories. [02:00] The efficacy of sharing personal experiences over data. [04:25] How to stay relevant: refrain from regurgitating content. [05:33] Creative ways to integrate influencers. [06:34] Tucker Carlson’s success with his independent show on Twitter. [07:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Midjourney ChatGPT Tucker Carlson on Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more.Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to do outbound at scale using AI. [00:07] What “outbound” means in a marketing context. [00:21] The markets NP Digital targets using outbound. [01:14] How AI can be used to customize insights for outbound. [02:32] Why you should use AI to help you stand out now. [02:52] An example of how AI can customize insights at scale. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Clay Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic. [00:43] Why human modification of AI-generated content is essential for driving good traffic. [02:00] The details of @jakezward's AI SEO case study. [03:24] Our opinion on the efficacy of this strategy in the long term. [04:48] Will AI replace content writers? [06:03] The use cases for byword.ai. [07:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Jake Ward on Twitter See Jake’s tweet about his AI SEO case study Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The measly return for YouTube views. [00:43] The content of the YouTube channel in question. [01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions. [01:56] How best to generate revenue from your content. [03:45] @theisaacmed's marketing goal and “reasonable budget”. [04:00] The monetization opportunity for niche content. [04:54] Our takeaways from @theisaacmed 100m views to $900 conversion. [05:13] Why long-form content is preferable for building long-term relationships. [06:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! See Isaac’s tweet Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your email marketing channels and creating beautiful creative elements using AI, these tools can do it all! Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter.TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Tools for Q2 2023. [00:09] How you can use Character.ai to create an AI assistant. [01:06] Ways that Scalenut can help you generate a content marketing strategy. [01:52] Google Bard features that can make a difference to your business. [02:28] How Seventh Sense can help you maximize your email marketing revenue. [02:50] Why the possibilities for generative AI are pretty much endless with StabilityAI. [03:22] Using Midjourney or ImageBind to create beautiful, unique artwork. [05:46] Tools that beehiiv offers that can help you grow your email list. [06:29] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Character.ai Scalenut Google Bard Seventh Sense StabilityAI Midjourney ImageBind OpenAI beehiiv Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care). [00:10] Ways that email marketing has changed and evolved in recent years. [00:50] How personalization can boost your open rates and click rates. [01:46] Why newsletters are a great tool to help you take control of your marketing. [03:14] How to find out where subscribers are coming from and segment lists automatically. [04:02] Customized interactive email solutions that could see your conversion rates skyrocket. [05:12] Recommended tools to power your newsletter. [05:38] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Ep. 2460: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails Accelerate 23 ConvertKit beehiiv Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers. [00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence. [01:12] What mediocre marketers look like in the context of AI. [01:59] Defining what it means to be an “ABC marketer.” [02:19] The reactive nature of mediocre marketers. [02:36] Why it’s important to read, study your competition, and analyze your data. [03:25] Focusing on the short-term versus focusing on the long-term. [04:57] The cons of relying on platforms rather than building your own audience. [05:17] How you can benefit from embracing failure. [05:49] Why standout marketers don’t believe that they know everything? [06:35] The value of being proactive and iterating constantly. [07:05] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! All I Want To Know Is Where I'm Going To Die So I'll Never Go There Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails. [00:55] How Neil has had to change his strategy when it comes to email segmentation. [01:47] The different areas of marketing that Neil’s subscribers might be interested in. [02:05] Advice for creating smaller, more targeted groups. [02:15] Ways that AI can help you craft customized emails. [02:27] Differences in revenue that result from segmenting versus not segmenting. [03:04] An example of a clever customized email solution that Neil learned about recently. [03:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Bard ChatGPT Accelerate 23 Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The cookieless future is here. Here's what to do about it. [00:06] Why we think small businesses should do nothing. [00:30] What large corporations should do; starting with working on their data analytics. [00:56] First-party versus third-party data and how to have more control of your funnel. [02:03] How a cookieless future can actually be an asset. [02:17] Tips for making better-informed decisions using the data at your disposal. [02:49] Helpful insights you can glean from Google Analytics (and why GA4 sucks). [03:52] Advice for reaching your customers in a cookieless future.  [05:10] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Fingerprint Pro Google Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where Twitter Is Going and Why You Should Care. [00:05] Updates regarding Twitter’s new CEO, if it will become X and more. [01:04] Why we don’t believe that Twitter will become an “everything app.” [01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto.  [02:55] Some of the experimental changes that Elon Musk plans to make. [03:32] The need for constant iteration when building a product or service. [03:59] Whether Twitter has gotten better or worse since Musk took over. [04:37] How to build your audience independently and more using Twitter.  [05:41] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API. [00:18] Examples of monetization models within chatbots. [01:00] How you can view this new development as “AdSense for a chat." [01:33] Why we don’t recommend monetizing through ads as a products-and-services business. [01:45] Things to keep in mind when it comes to AI, search, and ads. [02:30] The importance of learning how to adapt quickly. [02:55] Why many people are using AI and chat tools in the wrong way? [03:55] How to create a better user experience on your site. [04:30] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Microsoft Advertising Intercom Drift Google AdSense Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more.Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience engagement. Today, you’ll find out how Google Bard provides contextual guidance based on your specific needs, what you can use it for, and how you can layer its functionality with your favorite marketing tools to receive even better insights. Tune in today!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Google Bard Can Actually Do Marketing For You. [01:15] How Bard gives more than just generic advice. [02:01] Benefits of using Google Bard versus ChatGPT. [02:53] What you can use Bard for in your business. [03:28] Tips for using Bard in conjunction with other marketing tools to get better insights. [04:23] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Google Bard ChatGPT Ubersuggest AnswerThePublic Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan Academy, a free online non-profit educational platform that now offers students a personalized AI-powered tutor. Today, we take a look at how this technology in the form of coaching could increase productivity, make marketing more effective, and solve one of the biggest problems that business owners face, plus so much more. If you’re looking to level up your business, this is the episode for you!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Khan Academy's AI Shows How Businesses Will Level Up. [00:07] A high-level overview of Khan Academy and how it uses AI for education. [01:31] How AI coaching can solve one of the biggest problems business owners face. [02:32] Whether or not AI coaching will increase productivity. [04:15] Why you need to take the initiative to learn new skills and stay up to date. [05:29] How Khan Academy will introduce new ways of teaching and learning. [06:19] Ways that AI coaching models will make marketing more effective. [07:07] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Khan Academy Sal Khan TED Talk: ‘The Amazing AI Super Tutor for Students and Teachers’ ChatGPT GPT-4 Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses. [00:55] Reasons that digital media companies are declining. [01:53] Why do we recommend monetizing a product or service, not media? [03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution. [04:29] Ways to increase profit margins using equity. [04:57] Why it’s the size of your market, not your audience, that matters. [06:15] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Vice BuzzFeed News Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing. [00:05] Some perspective on the ways that inbound marketing is changing. [01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive. [02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar. [03:02] The benefits of leveraging an omnichannel approach. [03:27] Ways to get creative with your marketing strategy and use AI to increase ROI. [04:25] Channels you can use to boost your organic reach. [05:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ‘Inbound marketing just isn't working as well as it used to’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models. [00:36] Ads as the most common podcast monetization model. [00:56] Promoting your own products and services as another typical monetization model. [01:32] Selling podcast subscriptions for premium content. [01:42] Why most of your content should be given away for free.  [02:10] Monetizing through conferences. [02:18] Why Neil focuses on reaching the right audience over monetizing podcasts or other media. [03:30] The types of Total Addressable Markets (TAMs) you want to aim for. [06:01] Short-term money versus long-term money. [06:29] The example of Tegus and “ads for equity” is a different monetization model that you can pursue. [07:55] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: DreamHost Shopify Athletic Grade  Tegus Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Twitter Doubles Down on Creators. [00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet.  [01:10] The experiments that they are conducting will determine the direction of Twitter. [02:12] Elon’s attempts to make Twitter more of a community.  [03:12] How Twitter is becoming more like WeChat. [03:57] Why Eric believes the discourse on Twitter is better than other platforms.  [05:03] The BBC interview with Elon Musk and why you should watch it. [05:46] How Elon is taking criticism to try to improve the platform. [07:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Elon Musk's BBC Interview Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content [00:06] Background about the AI-generated track that went viral on social media. [00:47] The AI-generated track uses music from the artist Grimes. [01:09] Pros and cons of doing this and thoughts on the quality. [02:08] An example from Hollywood about how poor quality can affect your career. [02:56] Winnie the Pooh as creative commons. [03:33] Finding a meeting point in the middle. [03:55] Speculation about what is likely to happen in this area going forward. [04:16] How we’re likely to see the content game shift in the future as a result of this technology. [04:39] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: "In Another Life (feat GrimesAI)" Winnie the Pooh: Blood and Honey Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What the Great Reset is and how you can apply this to your business. [00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring. [00:50] What expanding companies didn’t foresee and the impact of rising interest rates. [01:40] How companies are now adjusting their sizes to fit the market. [02:45] Why we’re all resetting regardless of whether we’re doing well or poorly? [03:45] Reseting discipline instead of catering to the masses. [04:56] Why do we all have to be more scrappy and smart with our money? [06:07] The need to adopt an immigrant mentality.  [06:45] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Is Education A Good Revenue Stream? [00:07] Examples of the educational streams through which some marketers and entrepreneurs make money. [00:41] Neil’s thoughts on educational revenue streams. [01:02] What has recently happened to the stocks of educational companies (and why). [01:35] The value in giving away educational material for free. [02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achieved as a result. [05:01] Lessons that can be learned from people like MrBeast and Logan Paul. [05:19] Eric’s approach to monetizing his business. [05:59] The scalability of service-based businesses. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Logan Paul MrBeast Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lessons Eric Picked Up In Turkey [00:30] The different masterminds that Eric runs and the value in attending them.  [01:39] An overview of the mastermind that Eric recently held in Turkey.  [02:27] Some of the people who attended Eric’s mastermind.  [03:01] The big rest that the world is currently going through.  [03:54] AI-related topics that arose during the mastermind.  [04:41] Why all marketing nerds should look at TotalAV’s funnel.  [05:52] Lifelong friends that you can make through masterminds.  [05:56] The importance of thinking about your business in the (very) long term.  [06:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Leveling Up Profitwell Wordpress TotalAV Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview [00:20] How Eric ended up interviewing with Airbnb.  [01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview.  [01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for.  [02:37] How Eric feels about not getting the job at Airbnb.   [02:55] Why Eric still feels good about the answer that he gave?  [03:07] What it takes to do SEO successfully.  [03:52] How Eric would have conducted the interview differently from the way Alex Shultz did. [04:45] Neil’s thoughts on the importance of standing your ground.  [06:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Airbnb Alex Shultz Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Older Your Company The Better Your Marketing. [00:23] Where the majority of enterprise and Fortune 1000 companies get their business from. [00:52] Why your brand is such an important part of your marketing. [01:24] The other elements of marketing that support your brand. [02:03] Examples of how businesses build value over time. [03:08] Why having a good product or service is essential. [06:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Fortune 1000 Kissmetrics Airbnb Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Insider Starts to Experiment with AI. [00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow. [01:16] How utilizing AI can help you save on costs. [03:15] Why Eric believes the way we do business is going to change fundamentally. [04:59] The exciting potential around AI and data analytics. [05:59] Using AI to get the best out of your content to grow your traffic. [06:53] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Insider Business Insider Morning Brew ‘Insider's newsroom will start experimenting with AI’ Open AI Mid Journey Runway Jason Calcanis on Twitter Naval Ravikant Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Pros and Cons of Polarizing Marketing. [00:07] An overview of the concept of polarizing marketing. [00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community. [00:44] Why do you need to decide what your goal is before you implement polarizing marketing? [01:28] The spaces that benefit most from polarizing marketing. [03:42] When to avoid polarizing content. [04:12] Burger King’s Moldy Whopper campaign and how it increased brand awareness.  [05:11] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Budweiser Dylan Mulvaney Nike Colin Kaepernick Burger King The Moldy Whopper Campaign McDonald's Pepsi Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Whether or not you should take every single press appearance. [00:05] Various forms of press appearances. [00:14] Why we no longer take every press appearance we’re offered. [00:54] Qualifying questions to ask prior to accepting a press appearance offers. [02:36] Why it’s important to have criteria for selecting press appearances. [03:20] Why it’s often better to say, “No”. [03:53] Where to direct your focus, instead. [04:32] A story from Amazon to demonstrate the fruits of focus. [05:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our thoughts on LinkedIn’s new features. [00:11] LinkedIn’s latest feature explained; what this means for the recruitment process. [01:12] How LinkedIn’s collaborative articles work. [01:47] The benefit of Instagram’s reel collaboration feature. [02:33] A list of LinkedIn’s new features. [03:19] Why these new features are being introduced? [03:30] How best to leverage LinkedIn’s new features. [04:15] We challenge you to post to LinkedIn daily for 30 days.  [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever. [00:05] A recap of the previous episode. [00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally. [00:50] What AutoGPTs are; how they differ from ChatGPT. [01:12] How AutoGPTs increase efficiency. [01:53] Examples of AutoGPTs and their capabilities. [03:27] The risk of bad actors in the AI space. [03:33] How business and marketing are going to change. [04:37] How AutoGPTs can aid marketing professionals. [04:51] The potential regulation of AI and AutoGPTs. [06:26] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT ChaosGPT Sam Altman’s blog Sam Altman on Twitter Axios scoop: ‘Schumer lays groundwork for Congress to regulate AI’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis.TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search. [00:14] Why Google is making changes to its search engine. [00:56] What Google’s short-term solution, Project Magi, is all about. [01:54] The implications of Project Magi for paid ads and SEO. [02:00] How it’s going to impact jobs across the board. [03:17] The increasing rate of innovation in the AI world. [04:05] The pros and cons of Project Magi, from a marketing perspective. [05:30] Key takeaways regarding the new search paradigm. [06:16] Who will have the advantage, going forward? [06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs. [08:01] The ‘adapt or die’ reality we’re living in. [08:19] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT All-In Podcast Midjourney Stable Diffusion Runway Read Jason Calacanis’ tweet about the impact of AI. Jason Calacanis on Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: What you can learn from the best newsletter businesses. [00:25] Examples of good newsletter businesses. [00:50] Why we consider The Agora to be the best newsletter business out there. [02:42] What lends to a successful newsletter business? [04:21] The biggest marketing lessons we learned from the newsletter business. [05:47] What a tripwire is and how it works. [06:10] The Agora’s competitive greatness. [07:38] A story demonstrating the benefit of owning your own monetization vehicles. [08:00] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Morning Brew Milk Road Axios eMarketer The Agora The Hustle ClickFunnels Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How to build an organization of top marketing performers. [00:26] What it means to be a top marketing performer. [01:07] An example of top performance in action.  [01:31] Quality score versus revenue. [02:26] Three principal qualities of a top-performing marketer. [03:50] Steps to building an organization of top-performing marketers. [06:41] The challenge of retaining high performers. [06:59] A brief summary of how to build an organization of top-performing marketers. [07:36] The importance of checking in regularly with the high performers on your team. [08:19] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Mint Mobile and Jack in the Box collab. [00:27] Details of the unexpected collab. [01:26] The scale of Jack in the Box in the US. [02:55] Why the collab is a smart move for Mint Mobile. [03:36] Marketing goals outside of revenue. [04:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mint Mobile Jack in the Box Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023? [00:25] A rundown of what your ad quality score is and the factors that contribute to it. [00:51] The benefits of having a higher ad quality score. [01:12] The biggest mistakes people make when it comes to improving their ad quality score. [03:00] Advice on how to improve and optimize your ad quality score. [05:25] Why marketing is about driving revenue and bringing people to the point of sale. [05:57] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Google Analytics Facebook Ads Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks. [00:34] A rundown of the Instagram blue checkmark news story. [01:14] The differences between Instagram and Twitter. [02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility. [03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook. [04:07] The business lessons we can all learn from this development at Instagram.  [05:27] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Instagram Twitter WhatsApp Facebook Meta Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out how to use ChatGPT to analyze content, draw up legal documents, and increase your retention rates — all while saving yourself time and money in the process!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Practical ChatGPT Use Cases for Businesses. [00:33] What ChatGPT can teach you about trending headlines. [01:29] Use ChatGPT to write contracts, draw up legal documents, and summarize content. [04:08] The cost savings of using ChatGPT as a translation tool. [04:56] Find out how personalized notes can help you increase your retention rates and which tools to use. [05:38] Recommendations on which AI tools to use for podcasting. [06:18] Using AI tools to get more out of your client calls.  [07:15] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: ChatGPT Stacked Marketer Search Engine Land Audience.co Zapier Riverside.fm Gong Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to your industry. After all, you don’t want to run the risk of attracting too many followers that aren’t interested in engaging with your normal content. Today’s conversation takes a look at some of the most successful meme marketers, their strategies, and what most people are doing wrong. Tune in to learn how to integrate meme marketing, leverage pop culture, and expand your reach!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Use Meme Marketing to Grow Faster. [00:25] An overview of meme marketing and how it works. [01:53] How the LinkedIn page, Marketing Millennials, leveraged meme marketing to build an entire business. [03:27] The key to growing faster using memes — and what most people do wrong. [04:41] Why Elon Musk calls himself a meme dealer. [05:54] The importance of keeping memes relevant to your industry. [06:28] How to find the best memes to increase your reach.  [07:05] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: The Marketing Millennials on LinkedIn The Marketing Millennials Elon Musk on Twitter Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications. [00:32] The pros and cons of releasing source code. [02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective? [05:45] The rate at which a tweet’s relevancy decreases over time. [05:59] The value of transparency. [06:11] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good idea for creators to pair up with operators, why it’s important to find the funnel that works for you, and how to overcome the hamster wheel dilemma!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons learned from a private YouTuber creator’s event. [00:48] A recap of the event. [01:57] Spectacle content versus relationship-building content. [03:49] The value of creator communities. [04:21] The business knowledge so many creators are lacking.  [05:10] Why it’s important to find the funnel that works for you. [06:12] The hamster wheel problem and how to overcome it. [06:45] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Kong Pham on YouTube Kong Pham on LinkedIn Jumpcut Blu Yam MrBeast on YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies from team incentives to analyzing your analytics. Tune in to find out how to get the most out of ChatGPT and how talking to other creators can unlock your creativity.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to overcome creator’s block. [00:44] Tips for stimulating ideas. [01:45] How to inspire your team to be creative. [02:30] The way Hypefury aids the generation of ideas. [03:09] How to get the most out of ChatGPT. [04:06] The value of talking to other creators. [05:10] Why you should look at your analytics. [05:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! [05:36] Sign up for our Founders Mastermind, occurring 3-9 August. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sign up for our Founders Mastermind. Check out Hypefury. ChatGPT Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better? [00:38] Why we started doing short-form podcast episodes back in 2016. [01:08] How our new long-form episodes are performing versus the short ones. [02:01] A breakdown of Apple data on our long and short-form podcast content. [04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate. [07:07] What we hope to see from our long-form episodes in the future.  [08:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Apple: Measure podcast analytics & stats Chartable Megaphone Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2427, Neil and Eric talk about the shady hack people are using to get crazy LinkedIn growth. In our conversation, we take a closer look at the dodgy strategy people are using to dramatically boost their LinkedIn presence and what this teaches us about the platform itself. Tune in to learn exactly what this approach entails, and why it’s worth using legitimate methods to grow instead.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Shady Hack People Are Using to Get Crazy LinkedIn Growth. [00:45] A breakdown of the controversial method people are using to get rapid LinkedIn growth. [02:19] Some of the results you can expect to see with this method, and why it’s unlikely to last in the long run. [03:02] What defines company pages on LinkedIn and why they aren’t being throttled? [03:59] Legitimate ways to achieve the same growth in the long term. [05:22] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: PlayerUp Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain NP Digital Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.