Can Bud Light Still Be the Beer for Everyone?
Podcast: The Journal.Published On: Mon May 08 2023
Description: Last month, Dylan Mulvaney, a transgender influencer, posted on social media about a personalized can of Bud Light the brewer sent her as a gift. A boycott ensued. WSJ’s Jennifer Maloney unpacks what the maker of Bud Light is doing to stem a sharp drop in sales and to support front-line teams bearing the brunt of the backlash. Further Reading: -Bud Light Maker Compensates Workers Targeted in Dylan Mulvaney Backlash -Bud Light Maker Offers Distributors Free Beer, More Ad Spending After Dylan Mulvaney Backlash -How Bud Light Handled an Uproar Over a Promotion With Transgender Advocate Further Listening: -The Great Beer Battle of 2019 Learn more about your ad choices. Visit megaphone.fm/adchoices
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