Who Wants Non-Alcoholic Beer? Everyone, Apparently.
Podcast: The Journal.Published On: Tue Mar 05 2024
Description: In 2017 Bill Shufelt was desperate. He’d quit his job at a hedge fund to start a business that sounded absolutely nuts: a non-alcoholic beer that people would actually want to drink. WSJ’s Ben Cohen uncovers how Shufelt’s idea has led to one of the fastest-growing movements in the beer industry. Further Listening: -Canned or Homemade? America’s Biggest Cranberry Company Wins Either Way Further Reading: -The Hottest Beer in America Doesn’t Have Alcohol -Bud Light Missed Out on the Super Bowl Party Learn more about your ad choices. Visit megaphone.fm/adchoices
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