Should You Ever Work For Free? How Strategic Pro Bono Projects Have Generated Millions In ROI For This Agency
Podcast: Cubicle to CEOPublished On: Mon Aug 12 2024
Description: Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years with this unconventional marketing strategy, either landing paid contracts with satisfied pro bono clients, or referrals from other businesses who were impressed with her work. View the transcript for this episode at: https://otter.ai/u/BziZqzdteytTGuT3X37PW8nCgeo?utm_source=copy_url Thank you to our sponsor! FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen Connect with Tracy: Email her 👉 tracy@creativenoggin.com https://www.creativenoggin.com/ Instagram: @creative_noggin @tracymmarlowe Connect on LinkedIn: https://www.linkedin.com/company/creative-noggin https://www.linkedin.com/in/tracy-marlowe/ Facebook: https://www.facebook.com/creativenoggin YouTube: https://www.youtube.com/TheCreativeNoggins Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices
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